Cable News Ratings for Thursday, January 3, 2013

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January 4th, 2013


Live + Same Day Cable News Daily Ratings for Thursday, January 3, 2013


P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,179            234            472
CNN         348            101            142
MSNBC         591            181            278
CNBC         192             56            103
FBN           59             12             23
HLN         183             78            105
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       1,938            381            717
CNN         455            151            195
MSNBC       1,061            278            496
CNBC         285            157            183
FBN           51             14             25
HLN         312            138            187
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,047            237            484
CNN Early Start/Starting Point         256            104            130
MSNBC Morning Joe         537            228            289
CNBC Squawk Box         131             26             62
HLN Morning Express w/ Meade         213            122            158
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       2,099            304            854
CNN SITUATION ROOM         569            136            198
MSNBC HARDBALL WITH C. MATTHEWS         912            197            370
CNBC FAST MONEY         207             57            112
HLN EVENING EXPRESS           85             37             64
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,974            261            672
CNN SITUATION ROOM         441            119            135
MSNBC POLITICS NATION         805            200            347
CNBC MAD MONEY         155             55            101
HLN EVENING EXPRESS         114             46             62
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,589            287            592
CNN ERIN BURNETT OUTFRONT         473            161            184
MSNBC HARDBALL WITH C. MATTHEWS         785            223            368
CNBC KUDLOW REPORT         135             16             54
HLN JANE VELEZ-MITCHELL         217             68            110
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,786            481            954
CNN ANDERSON COOPER 360         563            186            264
MSNBC ED SHOW         948            211            406
CNBC FACEBOOK OBSESSION, THE         229            133            134
HLN NANCY GRACE         357            135            242
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       1,740            357            703
CNN PIERS MORGAN TONIGHT         433            127            158
MSNBC RACHEL MADDOW SHOW       1,189            334            590
CNBC BILLIONS BEHIND BARS         287            151            182
HLN WHAT WOULD YOU DO         283            126            155
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA       1,263            303            485
CNN ANDERSON COOPER 360         367            140            162
MSNBC LAST WORD W/ L. ODONNELL       1,046            290            492
CNBC AMERICAN GREED         338            187            235
HLN WHAT WOULD YOU DO         296            152            164
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR         994            304            490
CNN ERIN BURNETT OUTFRONT         302            122            116
MSNBC ED SHOW         560            186            270
CNBC MAD MONEY         147             59            102
HLN SHOWBIZ TONIGHT         207             96            117

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs


  • d.d.

    Two stories before I vamoose.


    The Egypt Independent reported:

    The North Sinai Security Director seized a shipment of advanced anti-tank and anti-aircraft missiles at dawn on Friday.

    “With the help of secret informants, the police found the storage site, where they found six US-made advanced missiles inside large holes in the ground [that were waiting to be] smuggled to the Gaza Strip through tunnels,” the source said.

    He said the shipment likely originated in Libya, and that the range of the rockets was 2 km.

    That US-made weapons are finding their way from Libya should be of grave concern for American security officials. Presumably these are weapons provided by the Obama administration to the Libyan rebels in their fight against Gaddafi in 2011.

    Do you remember back in August the New York Times was caught scrubbing one of its stories of any mention of CIA funneling arms to the Syrian rebels ? Look for screen grabs of that story.


    E15 Gas Approved by EPA Slammed by AAA – Carmakers Will Not Honor Warranties

    Some of those companies mentioned in the story/video which will not cover fuel-related claims are BMW, Chrysler, Nissan, Toyota, Ford, Honda, Kia, Mercedes, and Volkswagen. These companies also are saying the use of E15 will void fuel-related warranties.

    Companies which manufacture fuel lines say they have brand new vehicles with rotted-out fuel systems.

    • E15 Destroys Gaskets due to the corrosiveness of ethanol

    • E15 is made 3 octane levels lower, 87 octane is actually 84 octane – which damages your engine because it “detonates.”

    E15 is highly corrosive – so corrosive it has to be distributed to the gas stations in stainless steel tanks.


  • Jeff

    @d.d. Only cars before 2007…..I think???

    Ethanol gas is as bad if not worse for the environment at petroleum. So I’m with ya on that!
    E15 is a mess from pumping to burning…….great story!

  • Jeff

    Great read:

    Conservatism is fading, too many Americans simply no longer agree with them on the merits.

    We should have seen it coming. Back in 1999 — on the cusp of George W. Bush’s presidency, and as Republicans controlled both chambers of Congress — conservative leader Paul Weyrich issued a controversial open letter declaring that conservatives “probably have lost the culture war.”

    As Weyrich wrote:

    In looking at the long history of conservative politics, from the defeat of Robert Taft in 1952, to the nomination of Barry Goldwater, to the takeover of the Republican Party in 1994, I think it is fair to say that conservatives have learned to succeed in politics. That is, we got our people elected.

    But that did not result in the adoption of our agenda. The reason, I think, is that politics itself has failed. And politics has failed because of the collapse of the culture. The culture we are living in becomes an ever-wider sewer. In truth, I think we are caught up in a cultural collapse of historic proportions, a collapse so great that it simply overwhelms politics.

    In recent months, it has been especially depressing to be a conservative. In the past, one could more easily endure the ranting of liberal commentators by taking solace that — outside of New York City and Washington, D.C. — most of the country was center-right. Thus, whenever an elite liberal commentator said something fringy, one could always console himself by saying (or at least thinking): “I hope you push that idea, because you’ll keep losing elections in real America.”

    Today, conservatives have made a shocking discovery: They are the ones in danger of appearing out of touch with middle America.

    Weyrich, it turns out, might have been a Cassandra. At the time, of course, his letter was criticized by many of his conservative friends, who had, after all, toiled in the trenches for years to elect Ronald Reagan. They were still optimistic that we were on the verge of some sort of permanent governing majority that would allow a new leader to finish what Reagan started. But today, it looks as though Weyrich was quite prescient.

    To be sure, his idea wasn’t entirely original. Years earlier, the late Daniel Patrick Moynihan observed, “The central conservative truth is that it is culture, not politics, that determines the success of a society.” Years later, Andrew Breitbart would popularize this notion, and introduce it to a new generation of conservatives. But Weyrich was making an observation at a time when it would have been easy to dismiss such reflection as premature — or even pessimistic. (Indeed, many of his contemporaries did exactly that.)

    Predictably, conservatives tended to ignore this inconvenient truth about the culture, persuading themselves that winning elections — and ostensibly passing conservative laws (though they did that less frequently) — were what mattered. (Or maybe it was that they convinced themselves that because they could win elections — because the American public supported their politics — it implied a “silent majority” of Americans were still traditional, salt-of-the-earth types.)

    In the 1980s, 1990s, and 2000s, Republicans did quite well electorally. Simultaneously, however, our society became coarser, more permissive, less traditional, and more socially liberal. And while politicians won elections, our young people turned to Hollywood for guidance. For every Republican elected, there were 10 films or songs (many of them quite good, actually) selling sex, drugs, and violence. Of course, this all comes down to that clichéd line about the breakdown of the family unit. It’s clichéd because it’s true.

    Now: In the wake of the House GOP’s capitulation on the Senate-passed fiscal cliff bill (which does nothing to rein in entitlement spending), some prominent conservatives are beginning to notice that today’s electoral and public policy defeats are a natural byproduct of having lost the culture war.

    For example, over at Red State, conservative commentator and blogger Erick Erickson argues, “Republicans should turn their attention toward — family.” Erickson quotes Rick Santorum, who, during a 2012 Republican primary debate said:

    The bottom line is we have a problem in this country, and the family is fracturing.

    Over 40 percent of children born in America are born out of wedlock. How can a country survive if children are being raised in homes where it’s so much harder to succeed economically? It’s five times the rate of poverty in single-parent households than it is in two-parent homes. We can have limited government, lower tax — we hear this all the time, cut spending, limit the government, everything will be fine. No, everything’s not going to be fine.

    There are bigger problems at stake in America. And someone has got to go out there — I will — and talk about the things.

    Democracy, of course, requires individuals who are moral and responsible. Strong families are the cure for much of what ails us. You pick the problem, and stronger families would probably render the solution moot. Consider a recent debate: We can put warning labels on violent games and movies, but that won’t replace mom and dad being involved in their children’s lives and being aware of what they are watching.

    Conservatives have largely lost the culture, and it can’t be won back by passing some landmark piece of legislation. Instead, it’s going to be a long, hard slog. The good news is that, though conservatives typically hate the term “reactionary,” most conservative victory is first predicated on liberal overreach.

    It may be that if things get bad enough, America will finally start looking inward.

  • d.d.


    It’s for all cars including 2013 ones, except 2001 & newer for Porsche , GM 2012 & newer , & 2013 Ford.

  • Doug Z

    Whoops—’Cash for Clunkers’ Actually Hurt the Environment

    According to the Automotive Recyclers Association (ARA), automobiles are almost completely recyclable, down to their engine oil and brake fluid. But many of the “Cash for Clunkers” cars were never sent to recycling facilities. The agency reports that the cars’ engines were instead destroyed by federal mandate, in order to prevent dealers from illicitly reselling the vehicles later.

    The remaining parts of each car could then be put up for auction, but program guidelines also required that after 180 days, no matter how much of the car was left, the parts woud be sent to a junkyard and shredded.

  • Doug Z

    Shredding vehicles results in its own environmental nightmare. For each ton of metal produced by a shredding facility, roughly 500 pounds of “shredding residue” is also produced, which includes polyurethane foams, metal oxides, glass and dirt. All totaled, about 4.5 million tons of that residue is already produced on average every year. Where does it go? Right into a landfill.

  • cathy


    I agree, DC is being run by the rich. My point was I’m happy when Democrats see that.

    Way to many people said they voted for Obama because he doesn’t cater to the rich. And they believed that Romney did.

    The truth is Obama has cater to the rich more then any other president.

    I can relate to everyone’s beliefs was long as they are fact based.

  • Doug Z

    Posted January 5, 2013 at 8:44 AM

    Great read:

    Conservatism is fading, too many Americans simply no longer agree with them on the merits.

    No , their are no fiscal conservatives in the Reb party. That is why the economy was trashed. 1994-2008 these lib so called Rebs destroyed the country. Now the Dems will finish it off for a long time.

  • Doug Z

    E Magazine states recycling just the plastic and metal alone from the CARS scraps would have saved 24 million barrels of oil. While some of the “Clunkers” were truly old, many of the almost 700,000 cars were still in perfectly good condition. In fact, many that qualified for the program were relatively “young,” with fuel efficiencies that rivaled newer cars.

  • Doug Z

    According to a recent TriCities op-ed from Mike Smith of Ralph Smith Motors in Virginia, CARS created a dearth of used cars, artificially driving up prices. For those who needed an affordable car, but didn’t qualify for the program, this increase in price meant affordable transportation was well out of reach. It also meant used-car dealers, most of whom are independently owned, small-business owners, had little to no stock. According to Smith, 122 Virginia dealers chose not to renew their licenses after that year.

  • Doug Z

    there’s another surprise…how many more examples of a “well thought out Gub-mint program” (note the sarcasm) DO we need before we realize that “Duh Gubmint” is the most INEFFICIENT entity ever to be considered for actually doing a good job of administering any sort of program other than fighting a war…if you observe the history of Government Motors, the UAW, Fannie Mae, the USPS, Freddie Mac, Social Security, Medicare, Sallie Mae, Amtrak, Medicaid, etc…with ANY sort of critical eye then the result is obvious…the big hand of big Government only functions to weigh down on production and efficiency and breeds inefficiency and the perpetuation of the Government

  • Doug Z


    BHO has 32 x-employees from Goldmen Sac working for him. He is Wall Street.

  • AppleStinx

    d.d. wrote: “E15 Gas Approved by EPA Slammed by AAA – Carmakers Will Not Honor Warranties”

    This is how it works: turn cars into clunkers ⇒⇒⇒ run another “cash for clunkers” program to stimulate the Economy. :wink:

  • Doug Z


    In Missouri the X-Governor, Dems own the E15 gas plants. We can not get rid of that. Dems are getting rich. Gov , Fed money was given to them to build plants. Now will give them money to keep them in bushiness.

    Good job Jeff. Your Dems are for the middle class

  • JJA

    Fox News keeps getting better and better !! Replacing Glen Beck with The Five was very smart. Also, they’ve been using Greg Gutfeld, Juan Williams and Charles Kraughthamer more during their prime time lineup, which again is very good.

    The OTHER reason Fox News does well: smart liberals!! Juan Williams and Bob Beckle can actually handle themselves in a sophisticated discussion, as opposed to the fools on CNN (like Solidad O’Brian, Pierce Morgan, etc.). All these CNN people know how to do is taunt those with opposing views.

    re “Conservatism is fading, too many Americans simply no longer agree …” — Americans will start listening when things get really bad, and they’ll start agreeing when they see the results.

  • 1966

    gas prices dropped to 2.88 a gallon.

  • Hoppy

    “Conservatism is fading, too many Americans simply no longer agree with them on the merits.”

    The pendulum never rests.

  • AppleStinx

    1966 wrote: “gas prices dropped to 2.88 a gallon.”

    $3.69/gal regular here in N. California. It was $3.55 a couple of weeks ago.

  • Hillbilly

    Sounds like some in this country. :roll:


    Paul Mason, Sicilian Papa once called the world’s fattest man, has lost more than two thirds of his weight and now wants surgery to remove his excess skin.


    British taxpayers have footed the bill for everything, including his medical care, to the tune of $2.5 million. “I am doing my part in getting my weight down and they now need to do their part and remove the excess skin,” he said. “It is stopping me from being able to get on with my life.”

  • cathy

    Everyone let’s be real about Obama’s job approval numbers.

    Libs don’t go trying to play the race card here. NBC Detroit did a survey and found that:
    only 8% of white male would always disapprove of Obama’s job. But they also found that. 95% of blacks always approve of Obama’s job and 60% of single women always approve. If anything his number are inflated because of his race. But I’m not going to factor that in. We’ll call it even.

    Obama’s highest job approval number was 69%. And that approval was in January 22nd 2009. He had only been in office two days. Obama was around 65% for his first hundred days. He has not gotten that high since. Obama job approval didn’t move above 49% until he started running for re-elect. Since Sept 2012 he has been between 50 – 52%. His lowest was 38%. His average approval is 49%.

    GW Bush’s highest job approval number was 90%. He stayed in the top 80’s for 200 days. This was all related to his handling of the 9/11 attack. Bush finished his first term with a 62% approval rating.
    Bush’s approval went down in his second term. But it wasn’t until the 2008 campaign started that Bush’s approval drop below 50%.

    I believe the press does play a part in presidents approval numbers but it is not that much. Most of the press has been liberal for over 60 years. They have gone more to the left over time. I didn’t notice how the media went out of their way to promote democrats and villainize republicans until 1991. (I had my first child that year and what type of a country I was leaving him become important.) But if you look at gallups Presidential approval chart for all presidents you can see the minor impact the media has.
    The liberal press is in love with Obama and that love can only get him to what 57% this week. It’s guess that only 5% of us are impacted by the liberal press.

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