ABC is Friday's Top Non-Sports Network with 'Shark Tank' as the #1 TV Series

Categories: Network TV Press Releases

Written By

January 5th, 2013

via press release:

Returning to an all-original lineup on the night for the first time since mid-November opposite the Cotton Bowl on Fox, ABC was the #1 non-sports network on Friday in Adults 18-49, leading CBS’ original schedule by 7% and NBC by 25%.

 

From 8-9pm on their first original airings in 3 weeks against the Cotton Bowl, Last Man Standing and Malibu Country delivered strong audience retention from the first half-hour to the second half-hour in viewers (91%) and young adults (86%).

 

On its first original telecast in 7 weeks (since 11/16/12) in the hour, ABC’s Shark Tank returned as Friday’s #1 series in Adults 18-49.  Building on its lead-in at 9pm, the ABC unscripted show beat its nearest non-sports competition in the hour (CBS’ CSI: NY) by 29%.  Despite facing the college football bowl game, Shark Tank improved its slot for ABC by 13% year over year.

 

During the 10 o’clock hour, ABC’s 20/20 came back after two weeks of preemptions to defeat CBS’ Blue Bloods in Adults 18-49 (+8%) and Adults 25-54 (+6%). Anchored by Elizabeth Vargas, 20/20 and PEOPLE magazine teamed up for “Half Their Size,” a must-see hour to kick-start any weight-loss program.  20/20 grew over its year-ago telecast in Adults 18-49 (+8%) and Adult 25-54 (+6%), up year to year in the key news demo for its 9th consecutive broadcast.  

 

 
  • Dr. TV

    YAY for ABC’s comedy retention. I am certain the advertisers running spots in shows almost 99% of the country did not watch.

  • Adam Decker

    I wish that they wouldn’t keep taking What Would You Do off the schedule and back on again sporatically. Does anyone know when or if it is coming back?

  • Eleanor

    LOVE Malibu Country!!!
    Thanks for sticking with it!!!!

  • Christina

    I love Malibu Country. It is such a great comedy, and Reba, Lily Tomlin & Jai Rodriguez are so great together! I really hope to see this show back! Thanks ABC!!!!!

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