'Dateline' is #1 Non-Sports Telecast from 10-11 p.m.

Categories: Network TV Press Releases

Written By

January 5th, 2013

via press release:


> *        From 9-11 p.m. ET, Dateline NBC" averaged a 1.5/4 in 18-49 and
> 5.7 million viewers overall.   From its first  half-hour to its
> fourth, "Dateline" grew by 64 percent in adults 18-49 (to a 1.8 rating
> from a 1.1), by 60 percent in adults 25-54 (2.4 vs. 1.5) and 63
> percent or 2.7 million persons in total viewers (6.9 million vs. 4.2
> million).

> *        For its second hour from 10-11 p.m., "Dateline NBC" reported a
> 1.8/5 in 18-49 and 6.7 million, ranking #1 among non-sports programs
> on ABC, CBS and NBC (behind Cotton Bowl coverage on Fox) in adults,
> men and women 18-49; adults, men and women 25-54 and other key demos.

> *        In the 10:30 lead-in to local news, "Dateline NBC" was the #1
> non-sports telecast on ABC, CBS and NBC in the key news demo of adults
> 25-54, delivering a 33 percent margin (with a 2.4 rating vs. a 1.8 for
> ABC's "20/20" and CBS's "Blue Bloods").   

> *        At 8 p.m., an encore telecast of "Go On" averaged a 0.6/2 in
> 18-49 and 2.3 million viewers overall and at 8:30, a second "Go On"
> rebroadcast averaged a 0.6/2 and 1.9 million viewers.

 
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