ABC's Sunday Dramas Return Strong Against Big Competition

Categories: Network TV Press Releases

Written By

January 7th, 2013

via press note:

On its first telecast in 5 weeks opposite Fox’s NFL Playoff-fueled lineup (NFC Wildcard Game) and original programming on NBC, the return of Once Upon A Time made ABC the most-watched TV network in Sunday’s 8 o’clock hour and also led its time slot across all key Women (W18-34/W18-49/W25-54). On its return, Once Upon A Time more than tripled its Adult 18-49 lead-in (+244%) at 8pm to retain 100% of its last airing in the hour on December 2, 2012. In addition, the Disney-owned drama was up over its last telecast in Adults 18-34 (+4%) and Kids 2-11 (+14%), hitting its best numbers since the beginning of November – since 11/4/12.

 

Also returning after 5 weeks up against the NFL-driven competition and season premiere competition, ABC’s Revenge held nearly all of its audience from its last telecast among Adults 18-49 (96%), while growing its Adult 25-54 delivery (+4%) to its highest rating since November 11, 2012. In the 9 o’clock hour, ABC’s Revenge drew a larger audience than NBC’s season opener of The Biggest Loser and Fox’s comedies (Family Guy/American Dad).

 

 
  • Mark

    You know the 10pm comedy block numbers were bad when even ABC can’t figure out a way to spin them.

  • ann

    These are two very entertaining shows that is why fans keep coming back even after long time between new shows.

  • Hillbilly

    First CBS now ABC bragging about the 25-54 demo. Is the 18-49 demo going to fall by the wayside in the future?

  • John A

    Not a word on the comedy flops Lol.

  • debsea

    Once upon a time had strong showing but not up against the football game, it ended before 8pm

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