'CBS This Morning' Delivers Year-to-Year Ratings Gains

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via press release:

CBS THIS MORNING” DELIVERS YEAR-TO-YEAR RATINGS GAINS, UP +25% IN BOTH HOUSEHOLDS AND VIEWERS AND +14% IN ADULTS 25-54 FOR THE WEEK ENDING DEC. 28

“CBS THIS MORNING” IS THE ONLY NETWORK MORNING NEWS BROADCAST TO POST YEAR-TO-YEAR RATINGS INCREASES AMONG WOMEN 25-54 (+29%) AND WOMEN 18-49 (+20%)

IN FOURTH QUARTER 2012, “CBS THIS MORNING” IS UP +5% IN HOUSEHOLDS AND +3% IN VIEWERS

 

CBS THIS MORNING delivered year-to-year ratings gains among households (+25%), viewers (+25%) and adults 25-54 (+14%), according to Nielsen live plus same day ratings for the week ending Dec. 28.

 

CBS THIS MORNING was also the only network morning news broadcast to post year-to-year ratings increases among women 25-54 (+29%) and women 18-49 (+20%) for the week ending Dec. 28.

 

CBS THIS MORNING

Week Ending Dec. 28, 2012 Week Ending Dec. 30, 2011 % Change

 

Households

2.0/08 1.6/07 +25%

 

Viewers

2.57m 2.05m +25%

 

Adults 25-54

0.8/06 0.7/05 +14%

 

Women 25-54

0.9/06 0.7/05 +29%

 

Women 18-49

0.6/05 0.5/05 +20%

 

Editor’s Note: Ratings for CBS THIS MORNING for the week ending Dec. 28 represent a three-day average (Wednesday-Friday) due to the Christmas holiday. The year-ago comparison numbers represents a four-day average (Tuesday-Friday).

 

In fourth quarter 2012 (most current), CBS THIS MORNING is up in households (+5%) and viewers (+3%).

 

FOURTH QUARTER 2012

Fourth Quarter 2012 Fourth Quarter 2011 % Change

 

Households

2.0/07 1.9/07 +5%

 

Viewers

2.63m 2.54m +3%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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