Late Night TV Ratings For December 24-28, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

January 7th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

JAY LENO AND JIMMY FALLON DELIVER #1 FINISHES FOR THE FOURTH QUARTER OF 2012

 

 

 

 

 

 

'TONIGHT' AND 'LATE NIGHT' GENERATE BIGGER 18-49 AND OVERALL AUDIENCES THAN THE ABC AND CBS COMPETITION IN THEIR TIME PERIODS

 

 

JAY AND JIMMY TOP THEIR RESPECTIVE CBS RIVALS IN ALL KEY CATEGORIES: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

 

 

FOR THE QUARTER, JAY INCREASES HIS YEAR-AGO MARGINS OVER 'Late Show' IN VIEWERS 18-34, 18-49 AND 25-54 AND JIMMY EXTENDS HIS LEADS OVER 'LATE Late Show' IN 18-49 AND 18-34

 

 

 

UNIVERSAL CITY, Calif. – January 7, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have delivered #1 finishes for the fourth quarter of 2012 versus the ABC and CBS time-period competition in viewers 18-49 and total viewers. Additionally, "Tonight" and "Late Night" generated bigger audiences than CBS's "Late Show with David Letterman" and "Late Late Show with Craig Ferguson" respectively in all key ratings measures: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

 

 

For the fourth quarter of 2012, "Tonight" stretched its leads versus one year ago over "Late Show" in viewers 18-34, 18-49 and 25-54, while Jimmy Fallon increased his advantages over "Late Late Show" in viewers 18-49 and 18-34.

 

 

In viewers 18-49, "Tonight" established a margin over "Late Show" of 14 percent (1.048 million vs. 923,000), eliminating last year's "Late Show" advantage of 1 percent. Jay also generated a 25-54 advantage for the fourth quarter of 10 percent (1.333 million vs. 1.215 million) after trailing by 0.2 percent during the year-ago quarter, and stretched his 18-34 lead to 18 percent (347,000 vs. 293,000), up from last year’s 15 percent. Jay's total-viewer margin for the quarter was 13 percent (3.522 million vs. 3.109 million), equaling his advantage for the fourth quarter of 2012.

 

 

Jimmy Fallon generated an 18 percent lead over "Late Late Show" for the fourth quarter in viewers 18-49 (673,000 vs. 570,000), up from 13 percent at this point last season, and prevailed in viewers 18-34 by 45 percent (288,000 vs. 198,000), up from the year-ago 44 percent. In viewers 25-54, Jimmy matched his year-ago 8 percent margin (789,000 vs. 730,000 for the fourth quarter of 2012).

 

 

The quarter ended with the week of December 24-28, during which Jay out-delivered "Late Show" and ABC's combination in the hour of "Nightline" and "Jimmy Kimmel Live" in all key ratings categories. Note it was a holiday week of mostly encore telecasts with most Monday and Tuesday programming either preempted or excluded from weekly averages.

 

 

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the ninth time in the last ten weeks, while Jimmy Fallon has attracted a bigger 18-49 audience than "Late Late Show" for 12 weeks in a row.

 

 

 

WEEKLY AVERAGES

 

 

(According to in-home viewing figures from Nielsen Media Research for the week of December 24-28. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Fourth quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

 

ADULTS 18-49

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share (in encore telecasts)*

 

CBS “Late Show,” 0.7/3 (in encore telecasts)*

 

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.7/3*

 

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2 (in encore telecasts)*

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/2 (in encore telecasts)*

 

CBS “Late Late Show,” 0.4/2 (in encore telecasts)*

 

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2 (in encore telecasts)*

 

 

TOTAL VIEWERS

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.3 million viewers (in encore telecasts)*

 

CBS “Late Show,” 3.1 million viewers (in encore telecasts)*

 

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.6 million viewers*

 

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.7 million viewers (in encore telecasts)*

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.5 million viewers (in encore telecasts)*

 

CBS “Late Late Show,” 1.5 million viewers (in encore telecasts)*

 

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers (in encore telecasts)*

 

 

* Monday and Tuesday telecasts were either preempted or excluded due to the Christmas holiday.

 

 

 

FOURTH QUARTER 2012/ SEASON TO DATE

 

 

ADULTS 18-49

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.7/3

 

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.9/3

 

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.5/3

 

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

 

TOTAL VIEWERS

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.5 million viewers

 

CBS “Late Show,” 3.1 million viewers

 

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.9 million viewers

 

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.9 million viewers

 

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.5 million viewers

 

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

 

 

 

SELECTED CABLE RESULTS, WEEK OF DECEMBER 24-28

 

 

NATIONAL ADULT 18-49 RATING

 

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” preempted

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” preempted

 

 

TBS, 11 p.m.-midnight, “Conan,” 0.5 (in encore telecasts)**

 

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

 

Each adult 18-49 rating point equals 1.27 million viewers

 

 

TOTAL VIEWERS

 

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” preempted

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” preempted

 

 

TBS, 11 p.m.-midnight, “Conan,” 1.0 million (in encore telecasts)**

 

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million

 

 

 

 
  • Douglas in TN

    I can’t seem to post a pic, but one thing I think Kimmel already loses on is the set design. From the pics I just saw ABC managed to design a set more antiseptic than Leno’s. Boring.

  • GARebelman

    So I guess I was right, NBC’s late night promos say “America’s Late night leader” once again. Saw one just now with Fallon.

    Any predictions for Tuesday’s overnights?

  • Neal

    Doug, it’s because Leno is that good so we show our appreciation to the King!

    GAR, Leno wins! Dave probably in 3rd with Kimmel in 2nd due to novelty but soon Dave will be back in 2nd.

  • jcfreder

    If Kimmel can’t win Tuesday night, then he’s in big trouble.

    Gary, I mostly agree with you about NBC – not only the loss of Revolution, but also the Voice until late March, which generated big numbers. Even losing SNF will hurt a little because it provided excellent promotional opportunities for the rest of the NBC lineup.

    I think Kimmel has a shot if only because he alone will be representing the “new guard” vs. two “old guard” choices. Last time when new (Conan) vs old (Dave) went head to head, old won, but perhaps Kimmel can thread the needle, almost like a political race where one Dem can pull it out because two Repubs split their vote a little.

    However, my prediction is still that Kimmel takes third. Even if he proves successful, that will hasten a change to the new guard at NBC or CBS. If it’s all “new guard,” I think Kimmel loses the advantage and would almost certainly lose to Fallon.

  • Douglas in TN

    I think it will, after a few weeks, remain an overall win in overall viewers for Leno, as he creeps closer to 3.2 million or so. Letterman will fall below 3 million on a regular basis.

    I also think it will be, basically, a three way tie in the demo rating.

  • GARebelman

    TVBN has a poll up so far 52% of the people voted have said 0.4 or less LOL Kimmel really isn’t as popular as he and some believe I don’t guess?

    My guess is a 0.6-0.7 demo. Sadly we don’t see viewers in the daily listing unless ABC somehow makes Nielson show them (which they won’t if the preliminaries aren’t good).

  • Gary Middleton

    Man it’s great to see JC.

    “Last time when new (Conan) vs old (Dave) went head to head, old won, but perhaps Kimmel can thread the needle, almost like a political race where one Dem can pull it out because two Repubs split their vote a little.”

    Terrific analogy. For the record, I seem to recall new (Conan) won the demo for several months, until the Jay Leno Show started and Conan was at a catastrophic lead-in disadvantage vs. the CBS 10 p.m. lineup.

  • Gary Middleton

    “TVBN has a poll up so far 52% of the people voted have said 0.4 or less”

    I think 52% of the people are going to be off by 100%.

  • kscottk11

    Big week for Jimmy Kimmel, he gets to start broadcasting opposite the “Big Boys” Jay Leno/David Letterman for the full 11:30 hour.

    Is Kimmel going to shake-up the 11:30 hour? Is he going to take away viewers from Leno/Letterman? After Kimmel settles in, how is he going to change the late night landscape? Is he really going to gain that many new viewers a half an hour earlier? Is he going to build a solid late night ABC franchise at 11:30?

    Is ABC kissing away Nightline and the 12:30 hour?

    When/if Kimmel’s ratings fall 10%-5o% short in the 18-49, and/or total viewers demos for the full hour, of what Nightline was getting(even though, Kimmel’s show is supposed to be more profitable) how is ABC going to spin that?

    Will more people see Kimmel as, IMO, a “second rate David Letterman/Howard Stern want-a-be with painted on black hair?”

    Just a few questions about this move.

    Where’s Hello Man’s opinion in all this?

  • rif

    “For the record, I seem to recall new (Conan) won the demo for several months, until the Jay Leno Show started and Conan was at a catastrophic lead-in disadvantage vs. the CBS 10 p.m. lineup.”

    This is correct. And even after that, they were neck-and-neck. Here’s the old chart:

    http://tvbythenumbers.zap2it.com/2011/01/21/jay-leno%E2%80%99s-tonight-show-ratings-well-below-conans-tonight-show-ahead-of-tbs-conan/79688/

  • Brad

    I noticed that too Gary. Lots of haters out there. The Nightline fan base is coming out roaring like they have before when ABC tried to go for an entertainment show after in the early 80′s after the Iran Hostage Crisis was over.

  • Diana Santiago

    Thanks for stating the truth Gary. I cringe every time people say that Conan “failed” on The Tonight Show. The only competition that Conan lost was the contractual competition.

  • Neal

    Diana, Conan did fail at Tonight. He had horrible bits like focus group and staring at celebrities cars in addition to a horrible monologue!

    Check out the NYT article how pre 2009 Leno beat Conan’s Tonight in EVERY age group even the youngest! Plus Conan had a 1000 pages of complaints on the NBC message boards!

  • jcfreder

    “This is correct. And even after that, they were neck-and-neck. Here’s the old chart:”

    Yeah, but Conan was losing ground in the demo (he lost his only sweeps period vs. Dave in the demo) and got crushed in overall viewers. 18-49 is super important, no doubt, but at some point you end up losing in the court of public opinion if you get absolutely drilled in overall viewers, terrible lead-ins or not.

  • Drum

    Any internet poll that allows multiple votes from the same IP address is meaningless.

  • Diana Santiago

    The reason Conan lost ground on TTS: The Jay Leno Show.

  • Neal

    Diana, you forget that Conan had a very strong Leno lead in when Conan had his best numbers!

  • Douglas in TN

    But Mario conveniently forgets that while Conan’s numbers were falling, they really started tanking with the Jay Leno Show as a lead in…as NBC local affiliates started seeing their ratings plummet, too.

  • Aaron

    Neal, how can you say Conan’s comedy skits on TTS were terrible since Leno does stuff like “Meal or No Meal”, which is a bit taken from Sesame Street?

  • Diana Santiago

    It’s refreshing to see Conan taking his clothes off and getting inside a bubble bath with Ricky Gervais. Silliness for the sake of comedy. Wondering who else would do that on the late night scenario.

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