'The Biggest Loser' Jumps 21 Percent Versus Its Year-Ago Premiere; Top Episode Since May 2011 Season Finale

Categories: Network TV Press Releases

Written By

January 7th, 2013

via press note:

Sunday Results:
>
> * From 9-11 p.m. ET, the season premiere of "The Biggest Loser"
> (2.9/7 in 18-49, 7.0 million viewers overall) scored gains versus its
> year-ago premiere of 21 percent in 18-49 rating (with a 2.9 vs. a 2.4
> on Tuesday, Jan. 3, 2012 from 8-10 p.m.) and 6 percent in total
> viewers (6.968 million vs. 6.589 million). This is the show's highest
> 18-49 rating since the "Biggest Loser: Couples" season finale on
> Tuesday, May 24, 2011 (3.1/8 from 8-10 p.m.). "Biggest Loser" won the
> 9-11 p.m. time period among ABC, CBS, NBC and Fox in adults 25-54 and
> women 18-34, 18-49 and 25-54.
>
> * Excluding sports and Golden Globes, this is NBC's highest 18-49
> rating in the slot since May 22, 2011.
>
> * For its second hour from 10-11 p.m., "Biggest Loser" beat the
> original ABC and CBS competition in all key demos, winning the 10 p.m.
> hour in 18-49 by a margin of 43 percent (3.0 vs. 2.1 for CBS's
> second-place "Mentalist").
>
> * From 7-9 p.m. ET, the Sunday season debut of "Dateline NBC"
> (1.5/4 in 18-49, 5.9 million viewers overall) jumped versus last
> year's debut by 20 percent in 18-49 rating (to a 1.5 from a 1.2 from
> 7-9 p.m. on January 8, 2012). This is the top "Dateline" Sunday
> rating in 18-49 since February 12, 2012 (1.6 from 7-9 p.m.) and
> biggest overall viewership for a Sunday "Dateline" since March 18,
> 2012 (6.1 million).
>
> * From its first half-hour to its fourth, "Dateline NBC" grew by
> 100 percent in 18-49 rating (to a 1.8 from a 0.9) and by 56 percent in
> total viewers (7.2 million vs. 4.6 million).
>
>
> NOTE: All ratings are "live plus same day" from Nielsen Media Research
> unless otherwise indicated.

 
  • senor chang

    very very surprising. looks like the hiatus did some good.

  • Tyson

    Taking a break was a good idea. Jillian returning helps too.

  • William

    Hope the post football drop is possibly minimal this season? NBC starting to turn the ship slowly but surely….

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