TV Ratings Sunday: 'Once Upon a Time' Flat, 'Biggest Loser' Premiere Up, 'The Mentalist' Rises, 'Revenge' Down as Football Dominates Night

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January 7th, 2013

Adults 18-49: Rating/Share 5.6/14 2.2/6 1.8/5 1.7/4 0.7/2
Adults 18-34: Rating/Share 5.1/15 1.5/5 1.4/4 1.0/3 0.6/2
Total Viewers (million) 13.676 6.434 5.454 9.665 2.079


Due to the nature of live  programming the ratings for FOX (NFL Football & Postgame Show),  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX was number one among adults 18-49 and with total viewers.


On FOX, The Simpsons  earned a 4.4 adults 18-49 rating, up 29%  from a 3.4 on December 9, though it should be noted that the show started 3 minutes late due to football overruns, which may impact the final ratings. Every other FOX show also began three minutes late.  Bob’s Burgers garnered a 3.1 adults 18-49 rating  up 48% from a 2.1 on December 9.   Family Guy scored a 3.5 adults 18-49 rating up 40% from a 2.5 on December 23. American Dad notched a 2.8 among adults 18-49 up  40% from a 2.0 on December 23.


On ABC, Once Upon a Time earned a 3.1 adults 18-49 rating even with its fall finale on December 2.Most of your predictions were a little optimistic.  Revenge scored a 2.3 among adults 18-49 down 4% from a 2.4 on December 2. The timeslot premiere of Happy Endings garnered a series low 1.0 adults 18-49 rating down 23% from a 1.3 on Tuesday, December 18. Don’t Trust the B in Apt. 23 tied it series low with a 0.9 among adults 18-49 down 18% from a 1.1 on Tuesday, December 18.


On CBS, 60 Minutes earned a 1.4 adults 18-49 rating down 26% from a 1.9 on December 9. The Good Wife scored a 1.8 among adults 18-49 even with its most recent new episode on December 2. The Mentalist matched its season high with a 2.1 adults 18-49 rating up 31% from a 1.6 on December 9.


On NBC, the Sunday premiere of Dateline earned a 1.5 up 25% from a 1.2 on January 8, 2012. The season premiere of The Biggest Loser scored a 2.9 adults 18-49 rating up 21% from a 2.4 for its prior season premiere on Tuesday, January 3, 2012.

Broadcast primetime ratings for Sunday, January 6, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 FOX NFL Football: Seahawks at Redskins - Live 12.1/32 33.94
NBC Dateline (7-9PM) 1.5/4 6.26
CBS 60 Minutes 1.4/4 9.52
ABC Once Upon a Time - R 0.9/2 3.39
7:30 FOX NFL Football/FOX NFL Postgame - Live 7.6/19 19.29
8:00 FOX  The Simpsons 4.4/11 9.65
ABC  Once Upon a Time 3.1/8 9.04
CBS Person of Interest - R 1.3/3 8.43
8:30 FOX Bob's Burgers 3.1/8 6.52
9:00 FOX Family Guy 3.5/8 7.09
NBC The Biggest Loser (9-11PM)- Season Premiere 2.9/7 6.97
ABC Revenge 2.3/5 7.00
CBS The Good Wife 1.8/4 9.99
9:30 FOX American Dad 2.8/7 5.57
10:00 CBS The Mentalist 2.1/6 10.73
ABC Happy Endings 1.0/3 2.57
10:30 ABC Don't Trust the B in Apt. 23 0.9/2 2.23

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • gerry

    i love b in apt 23!

    that being said, its done. abc is running it on what was already a dead sunday slot to burn it off (as well as airing it tuesday) since they don’t have anything to go there yet. all the eps will have aired by february and they will probably move something new into the slot by sweeps. i would imagine that happy endings will suffer the same fate, unless the syndication gods somehow manage to save it. but being this low, i doubt it.

  • senor chang

    lots of surprises tonight.

    -how did The Mentalist hit a season high?
    -what happened to the 10PM ABC comedies? ABC has had very bad luck in this slot since cancelling Brothers and Sisters…Pan Am, GCB, 666, and now these two comedies…maybe they didn’t have an audience to begin with, or maybe jerking the shows around the schedule did them in…still, like SJ said, you’d think they would have at least beat 666…
    -very good premiere for The Biggest Loser. the hiatus worked really well for this show. the big question is what NBC does with the show after this season. do they keep it wedged in between cycles of The Voice? do they try to use it to boost one of their defunct nights (Wednesday, which isn’t too far from being a decent night at this point, more likely Thursday)? it looks like they have options for the first time in a long while, which is surprising/pleasing. one show can really turn a network around.
    -the other question: how much of that audience is it taking to Monday nights?

  • Petar Ivanov

    I guess NBC boss is dancing gagnam style right now and look for second place. Its very interesting batle, but in the and they will lose but will be close race for second place. Let see how big will be golden globe this year.

    ABC you know it – you are crap.

  • CP

    What a terrible idea it was to put the two comedies on that night and time. And I completely forgot Revenge was on. That must be the reason for the drop! ;)

  • gerry

    it should also probably be noted that downton abbey likely grabbed alot of audience. i’m looking forward to seeing how it rated. but since everyone i know that watches revenge also watches downton abbey (myself included) i would imagine it cut the numbers to a degree.

  • lola

    Thanks Max for the all the free promo you are doing for SCANDAL
    SCANDAL deserves more LOVE.

    I can see Scandal pulling in next future 3.0

  • lola

    SAVE Happy Endings and App23

  • Max


    You got it. SCANDAL >>> REVENGE and the audience is finally catching up to what I have been saying since day one.

  • Steve

    As a person who is loving Scandal AND Revenge, Its annoying that everyone some how thinks they are “Rivals”. I am curious though to see if any of that momentum from the worlds longest (3 eppy) season finale for Scandal carries over into this second half. They threw a nice cliff hanger like Revenge did last year, so hopefully it stays stable or increases.

    I still think that a Revenge and Scandal Sunday night would slay. But ABC refuses to do anything with that 10pm Sunday slot.

  • Nick

    How do we find out the numbers for Downton? Very interested in knowing how it did as everyone I know was talking about it…

  • Petar Ivanov

    @it should also probably be noted that downton abbey likely grabbed alot of audience. i’m looking forward to seeing how it rated. but since everyone i know that watches revenge also watches downton abbey (myself included) i would imagine it cut the numbers to a degree.

    Its lower rated show so can’t hurt revenge so much. Golden globe and grammys – they can. When are grammys on@

  • DrgonBall Z

    If you watch the ratings of the simpsons from last year (IN THE FALL) you’ll see that they are really incostant but still good ( 2.6-4.0) .Then in the spring the ratings really go down (1.9 – 2.6) but everyone says that in the spring all the shows’s ratings go down and I agree ,but this much?

    I’m not saying that the simpsons aren’t good or that they aren’t funny, actually I like them. But I have two questions:
    Do you think that if they move family guy at 8 and the simpsons at 9, Will family guy do a better job than the simpsons? WHY YES/NOT?

    Please don’t say stuff like : “The simpsons are funnier” or “Family guy isn’t funny, it should be cancelled”, because I’m not asking you which one is funnier. I don’t speak english, If I did some mistakes I’m sorry XD.

    Great night for Fox :D

  • frodo

    Scandal is a piece of crap show, with one episode ever getting past the 2.5 mark!!!! and judging by the posters on here so are its fans, get a life, don’t watch Revenge or like the show than stop spamming this board.

    Revenge is doing the same it was last season which is good considering most shows on ABC this season have declined.

  • Petar Ivanov

    @You got it. SCANDAL >>> REVENGE and the audience is finally catching up to what I have been saying since day one.

    You understand how stupid this fight is, right………who cares wich show from both is with better demo. They don’t compete each other.

  • CenterGravity

    @Data “I never get comments like these – I mean, can you unwatch an episode if you haven’t liked it?”

    If you didn’t like the direction the episode was going, could you maybe change the channel in the middle of the show and watch something else?

  • frodo

    By the way Scandal has a 7.4 on IMDB, Revenge a 8.3, obviously fans know which is the better show. Revenge also gets much better reviews from the critics. Its the better show with the overall better ratings. Scandal has had what two episodes that did good? The only reason that crap is even on the air is because of Shonda Rhimes and Grey’s Anatomy otherwise it wouldn’t even have been picked up.

    Anyways Revenge or Scandal will never get huge ratings, they don’t appeal to the majority of the USA public.

    At least internationally in places like Australia, Europe and Asia, Revenge has been a huge hit. Scandal is not even televised in most countries outside of the USA.

  • Reader

    Yeah, I’d be interested in knowing what kind of effect “Downton” had.

    Also, that image from Perez Hilton’s site in the “You Might Like” section above is disgusting. I DON’T like.


    NBC seems to be making all the right moves. First of all bringing Jillian back to Biggest Loser very smart and doing it as a one season show again was a great idea. People got a break from it and you are not so burned out by it. ABC should take note and do the same thing with Dancing With the Stars make it a one season show.

  • frodo

    And that guy Max can post all day and all night about how Revenge is a failure but that will not change the fact that he is a loser that needs to get a life or the fact that Scandal will never be a hit. Its an even more mediocre version of Private Practice.

  • zerg

    a 3.1 for OUAt is underperforming but,is ok by these time, ofc lost aganist the Simpsons(12.1+ lead in)… though football,awards,spring and some terrible episodies don’t look good for OUAT and especially for Revenge(Grammy’s *fear*)

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