Live Plus 3-Day Playback Lifts CBS's Record Thursday Ratings
via press release:
LIVE PLUS 3-DAY PLAYBACK LIFTS CBS’S RECORD THURSDAY RATINGS
“The Big Bang Theory” Jumps to 7.6 Rating in Adults 18-49 (+1.5) While “Elementary” Leads the Night in Viewer Lift Gaining an Additional +3.39 Million Viewers
“Person of Interest” Soars to Over 19 Million Viewers
Last week’s record setting Thursday ratings, which included series highs for THE BIG BANG THEORY and PERSON OF INTEREST posted even more sizeable increases, according to Nielsen live plus 3-day ratings for Jan. 3.
THE BIG BANG THEORY delivered the night’s biggest lifts among adults 18-49 and adults 25-54 while ELEMENTARY has the largest lift in viewers.
THE BIG BANG THEORY added +3.29m viewers (22.54m from 19.25m), +1.8 rtg pts in adults 25-54 (9.6 from 7.8) and +1.5 in adults 18-49 (7.6 from 6.1) live plus three day lift from live plus same day. THE BIG BANG THEORY posted the night’s largest live plus three day lift in adults 25-54 and adults 18-49. THE BIG BANG THEORY posted more than 20 million viewers for its sixth consecutive first-run broadcast with live plus three day lift.
TWO AND A HALF MEN added +1.77m viewers (17.18m from 15.41m), +0.9 rtg pt in adults 25-54 (6.8 from 5.9) and +0.8 rtg pt in adults 18-49 (5.3 from 4.5) live plus three day lift from live from same day.
PERSON OF INTEREST added +2.82m viewers (19.05m from 16.23m), +1.1 rtg pts in adults 25-54 (5.9 from 4.8) and +0.8 in adults 18-49 (4.2 from 3.4) live plus three day lift from live plus same day.
ELEMENTARY added +3.39m viewers (14.83m from 11.44m), +1.3 rtg pts in adults 25-54 (4.8 from 3.5) and +1.0 in adults 18-49 (3.6 from 2.6) live plus three day lift from live plus same day. ELEMENTARY posted the night’s largest live plus three day lift in viewers.