NBC's 'The Biggest Loser' is Monday's Number 1 Broadcast Program

Categories: Network TV Press Releases

Written By

January 8th, 2013

via press note:

NBC is #1 for the night among ABC, CBS, NBC and Fox with the #1 show
> of the night on those nets, "The Biggest Loser" (2.4/6 from 8-10) and
> the #1 show at 10 p.m., "Deception" (2.0/5). Note that ESPN carried
> college football's national championship game in primetime last night.
>
> * From 8-10 p.m. ET, the regular-slot debut of "The Biggest Loser"
> (2.4 rating, 6 share in adults 18-49, 6.4 million viewers overall) is
> the #1 show of the night on ABC, CBS, NBC and Fox in adults 18-49. In
> the time period, "Loser" is #1 among those networks in adults 18-49,
> adults 25-54 and other key demographics. From its first half-hour to
> its fourth, "Loser" grew by 13 percent in 18-49 rating (to a 2.6 from
> a 2.3).
>
> * This regular-slot debut of "Loser" matches the show's year-ago
> season premiere in 18-49 (2.4/6 on Tuesday, Jan. 3, 2012 from 8-10)
> and is up 9 percent versus last year's finale (2.2/7 on May 1, 2012),
> despite the move of the show from its long-time home on Tuesdays to
> new night running head-to-head against "Bachelor."
>
> * From 10-11 p.m. ET, the premiere of "Deception" (2.0/5 in 18-49,
> 5.6 million viewers overall) is #1 in the hour in 18-49 on ABC, CBS
> and NBC versus ABC's "Castle" and CBS's encore "Hawaii Five-0."
> "Deception" is also #1 among those network in the time period in
> adults 18-34 and all key adult-female demos.
>
> * "Deception" is up versus NBC's average in the time period last
> season by 25 percent in 18-49 rating (2.0 vs. 1.6) and up 10 percent
> in total viewers (5.624 million vs. 5.106 million).

 
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