Predict the Rating for the 11:35 Premiere of 'Jimmy Kimmel Live' -Poll

Categories: Broadcast TV,Late Night TV Ratings

Written By

January 8th, 2013

Tonight, Jimmy Kimmel Live moves to 11:45PM from its previous 12:05AM timeslot. Much has been made of Kimmel's rivalry with Jay Leno. The question is who will win the battle for Nielsen dominance? Last quarter, Kimmel averaged a 0.5 adults 18-49 rating at 12:05AM while The Tonight Show averaged a 0.8. The heavily promoted premiere, featuring  guests Jennifer Anniston and No Doubt, is likely to attract a larger than usual audience. So what do you think the rating will be?

 
  • cc

    Whatever it gets, hope it’s less then Nightline got.

  • ZJW

    It might see a small pop from it’s move to 11:35, but overall it’s numbers aren’t going to skyrocket. Still, once it settles in they better pray it beats Jay and Dave in the demo, otherwise there is very little upside. Nightline already wins the 11:35-12 time slot in the demo and total viewers.

  • Kyle

    I HOPE JIMMY DOES WELL! He is the funniest late night talk show host!

    The good thing that ABC has is that Jimmy skews younger which can be better for more revenue.

  • SG

    I agree with everything Kyle said!

  • frank

    No Doubt? Their lackluster reunion isn’t going to be a mega-pop in the rating by itself.

    Colbert rules 11:30 p.m.

  • Joel

    There must be a protest vote going on because nearly 47% of people voted < 0.4 haha

  • Kyle

    How can Jimmy be getting 0.4? He already gets .5 in repeats!

  • Samunto

    The 1st show might do better but after 2 showings will fall and Leno will continue to lead the night. Late night viewing habits aren’t easy to change. Plus remember ABC viewers were used to a newsmagazine on this timeslot.

  • Honey Badger

    Frank is right
    frank
    Posted January 8, 2013 at 8:31 AM
    “ No Doubt? Their lackluster reunion isn’t going to be a mega-pop in the rating by itself.
    Colbert rules 11:30 p.m.”
    Colbert rules 11:30 p.m, then you have Letterman and Leno, Conan, people are already set on the shows and hosts they like.

    Samunto is right.
    Samunto
    Posted January 8, 2013 at 8:37 AM
    “The 1st show might do better but after 2 showings will fall and Leno will continue to lead the night. Late night viewing habits aren’t easy to change. Plus remember ABC viewers were used to a newsmagazine on this timeslot.”

    And guests Jennifer Anniston and No Doubt, are not big time guests. Jennifer Anniston is as done as her movies bombs.d
    And Jimmy Kimmel knows he will bomb, he is promoting his show by bashing Jay Leno, that has not worked in the past and will not work now. You have to attract viewers on your own, he does not. He is not in the same league as Colbert, Letterman, Leno, Conan

    Colbert, Letterman, Leno, Conan fans are loyal and will not switch to Jimmy Kimmel

    In the long run this is a very bad move for ABC.
    ZJW
    Posted January 8, 2013 at 7:55 AM
    It might see a small pop from it’s move to 11:35, but overall it’s numbers aren’t going to skyrocket. Still, once it settles in they better pray it beats Jay and Dave in the demo, otherwise there is very little upside. Nightline already wins the 11:35-12 time slot in the demo and total viewers.

  • jRobnyc

    Now the truth will come out. If not even Conan was able to beat Leno, Kimmel doesn’t stand a chance. If anything people who watched Nightline probably won’t watch Kimmel. Just saying.

  • Honey Badger

    Do the voters read “Last quarter, Kimmel averaged a 0.5 adults 18-49 rating” So to get a 0.75 adults 18-49 rating Jimmy Kimmel would need a 50% increase in viewers, no chance of that.

    Colbert, Letterman, Leno, Conan fans are loyal and will not switch to Jimmy Kimmel.
    By the end of the week Jimmy Kimmel ratings will be lower than the 0.5 because of competition.
    I think this was a very bad move by ABC. Kimmel is replacing Nightline. “ Nightline already wins the 11:35-12 time slot in the demo and total viewers.” ZJW
    And people who watched Nightline probably won’t watch Kimmel” jRobnyc

  • Tony

    60% of the people says he’s gonna get <0.4?? Really?? Even in repeats he get 0.5. How can anyone say that the first episode in a new time slot would get <0.4? Of course it's 0.7 or 0.8.

  • ZJW

    Anyone who’s predicting <0.4 is silly. The again, it's also silly to predict a huge increase. I posted this essay on my FB yesterday, and thus i'll post it here. My 2 questions/thoughts about Jimmy Kimmel's move to 11:35…

    Why is ABC moving Jimmy Kimmel to 11:35? I know why Jimmy wants to move to 11:35. All hosts do. It gives them a larger audience, earns them more money and gives their ego a boost. Only sometimes does it get you fired and force you to relocate to TBS. ABC however currently has the number 1 show in late night, Nightline, which consistently finishes ahead of both Leno and Letterman in both total viewers, and everyone's favorite demographic, adults 18-49. ABC has, for w/e reason, attempted to replace Nightline several times, courting both David Letterman and Jay Leno during the past 10 years. Stealing another network's star makes sense, but going up against them splinters an already diminishing audience even further. I'll just go ahead and chuck it up to advertising dollars. That's always a good company explanation.

    What impact will this have on the late night landscape? At this particular moment, I'm not inclined to say this will have any remarkable impact on late night. The show itself, as far as I understand it, is not changing. It's the same show bumped up a half hour. This isn't David Letterman to CBS, or Conan to the Tonight Show. In terms of viewership, I imagine JKL's audience will increase, but it won't hit Nightline's current number. It is however likely to win the demo, much like Conan infamously did. Hell, it better win the demo, b/c otherwise there's very little upside. Unlike Conan however, he faces off not only against Dave, but Jay as well. I'm pretty inclined to say both Jay's and Dave's audiences are entrenched at this point in their career. If there is any overlap it would likely come at Letterman's expense given they share a particular brand of comedy. Of course, Conan did too, and Dave's numbers increased after Conan's move to 11:35. I think Jay and Dave's numbers stay relatively steady, and Kimmel see's a boost of around 50%.

  • JDinNYC

    I haven’t watched late night TV in years.. Not regularly anyway. But, could somebody PLEASE explain to me the appeal of Jimmy Kimmel? He just seems like some snarky, greasy little nobody who landed a talk show and tries to raise his stock by taking sides in the big boy battles.

    Where did this guy come from and who’s watching him?

  • Brandon

    I think he will beat Letterman but not Leno.

  • RJ

    Less than an 0.4? Lol, are soap fans angry about this too?

    Whatever people guess on this site, it seems to be the exact opposite.

    My guess is an 0.7-1.0.

  • smgpugfaw

    Long term:

    Jimmy gets a small bump. Let’s say 0.6 or 0.7 at best.

    Interestingly, I think Leno and Letterman also get a small bump. Seems to me the Nightline audience is more a Leno/Letterman crowd than a Kimmel crowd. They’re not sticking around for Kimmel just because they’re used to turning the TV to ABC at 11:35. They’ll find Leno and Letterman.

    It’s not a transfer of audience from Nightline to Kimmel – it’s a whole group of people that have to find new programming at 11:35. They’re up for grabs.

  • Matt

    I think Kimmel will be looking at around 6 million viewers for this premiere 11:35 episode, with around a 2.0 in the 18-49 demo. Leno and Letterman will remain even tonight.

    Moving into the future; I see Kimmel grabbing 2-3 million viewers and a 1.0 in the demo. Leno will sink a few points in the demo and overall ratings (I feel like his viewers are less loyal than Letterman’s and younger viewers will appreciate Kimmels style). Letterman will remain even in the demo but pick up more viewers overall due to the loss of Nightline.

  • Matt

    New late night order of ratings (my best guess)
    1. Letterman
    2. Leno
    3. Kimmel

    As I explained before; I think Letterman will be the primary benefactor here as far as ratings are concerned. I think Leno and Kimmel will be battling it out for 2nd place. I do expect Kimmel to beat both Letterman and Leno in the 18-49 demo, however.

  • MDM

    Judging by the voting, Jimmy still has a lot of people to convince. I think he’s more than ready for this and he’ll eventually steal more viewers from Leno and Letterman. Leno needs to be watching his back too, the stuff Fallon did with Cosby the other day was hilarious.

© 2014 Tribune Digital Ventures