Seahawks/Redskins NFC Wildcard Clash Scores Big Ratings on FOX

Categories: Network TV Press Releases

Written By

January 8th, 2013

via press release:


Playoff Battle Posts Most-Watched Program on TV Since Olympics in July


New York, NY – Sunday’s NFC Wildcard battle between the Seattle Seahawks and the Washington Redskins scored big on FOX, posting an impressive 21.5/36 fast national rating/share with 38.1 million viewers according to Nielsen Media Research.


The rating for Sunday’s competitive contest was up +24% over last year’s 17.3/36 (27.7 million viewers) for Falcons/Giants on FOX. It marks FOX's third best national rating for the NFC Wildcard game and is the network’s second most-watched NFC Wildcard game ever, with only 2011’s Green Bay Packers vs. Philadelphia Eagles game (39.3 million viewers) garnering more. Sunday’s Seahawks/Redskins broadcast also notched the most-watched television program to air on any network since NBC’s Olympic coverage on 7/31/12 which included the US Women’s Gymnastics team capturing gold and Men’s 4 x 200 freestyle relay swimming finals.


Year-to-year increases among the key male and adult demographics were even more striking, with Sunday’s game up +38% among Men 18-34 (14.4 vs. 10.4), +36% among Men 18-49 (17.7 vs. 13.0), +43% among Adults 18-34 (11.0 vs. 7.7), and +41% among Adults 18-49 (13.4 vs. 9.5).


Sunday’s game opened with a 17.7/32, 29.9 million viewers and grew steadily throughout the game. The peak audience was the game’s finale from 7:15-7:30 PM ET when 43.8 million viewers (24.0/37) watched Seattle held off Washington to advance to the Divisional round where they face the Atlanta Falcons.


Washington DC led all markets with a remarkable 50.2/71, as the region tuned-in to watch their first home playoff game in 13 years. That ranks as Washington’s highest-rating ever for a playoff game on FOX (excluding the Super Bowl). Seattle placed second with a 46.7/76.


FOX Sports’ exclusive coverage of the NFC Divisional Playoffs continues this weekend beginning with the Green Bay Packers traveling to San Francisco to take on the 49ers. Coverage begins at 7:30 PM ET on Saturday, Jan 12. On Sunday Jan. 13, FOX NFL SUNDAY kicks-off at 12:00 PM ET before the Seattle Seahawks take on the Atlanta Falcons from the Georgia Dome. Coverage of the NFC Championship Game begins at 2:00 PM ET on Sunday, Jan. 20.

  • KJ Styles

    I’m not surprised at the ratings for this game, but too bad for RG3. His injury may put his status for next season in jeopardy.

  • MC

    This wasn’t a Wildcard game so bad title but great ratings.

  • iggy agrimotor

    The Seahawks had a wild card and it was the wild card round…

  • Ultima

    This wasn’t a Wildcard game so bad title but great ratings.

    The first week of the NFL playoffs are still officially referred to as the “Wild Card Playoffs,” even though they have long since ceased to be a matchup between two wild card teams. Even the new playoff logos specifically say “WILD CARD.”

  • Eddy Ryan

    43 million viewers for the peak is huge.

    The NFL should get behind Russell Wilson and the Seahawks that could be their next big franchise. They can build Russell Wilson into the Tiger Woods of the league.

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