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TV Ratings Monday: 'The Bachelor' Returns Down, 'Deception' Premiere Wins Time Period, 'Castle' Up

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January 8th, 2013

Scoreboard NBC ABC UNI CBS FOX CW
Adults 18-49: Rating/Share 2.2/6 2.1/5 1.5/4 1.4/4 0.9/2 0.4/1
Adults 18-34: Rating/Share 1.7/5 1.7/5 1.4/4 0.9/3 0.7/2 0.3/1
Total Viewers (million) 6.100 7.402 3.744 5.366 3.770 0.937

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NBC was number one with adults 18-49 while ABC was on top with total viewers.

On NBC, The Biggest Loser earned a 2.4 adults 18-49 rating down 17% from last night’s 2.9. The series premiere of Deception scored a 2.0 adults 18-49 rating down 31% from a 2.9 for the fall finale of Revolution on November 28 and down 47% from a 3.8 for the series premiere of Smash on February 6. Most of your predictions were a little optimistic.

On ABC, the season premiere of The Bachelor garnered a 2.3 adults 18-49 rating down 4% from a 2.4 for its previous season premiere on January 2, 2012and ranking as its lowest rated premiere ever. Castle returned with a 1.9 adults 18-49 rating up 12% from a 1.7 for its most recent new episode on December 3.

On FOX, The Mob Doctor earned a 0.9 adults 18-49 rating up 125% from last week’s 0.4.

Broadcast primetime ratings for Monday, January 7, 2012:

Time Net Show 18-49 Rtg/Shr Viewers (millions)
8:00 NBC The Biggest Loser (8-10PM) 2.4/6 6.34
ABC The Bachelor  (8-10PM) -Season Premiere 2.3/5 6.81
CBS How I Met Your Mother - R 1.6/4 5.17
FOX Bones - R 0.9/2 4.24
CW Hart Of Dixie - R 0.4/1 1.01
8:30 CBS 2 Broke Girls - R 1.5/4 5.09
9:00 CBS 2 Broke Girls - R 1.8/4 6.14
FOX The Mob Doctor 0.9/2 3.30
CW Beauty And The Beast - R 0.3/1 0.86
9:30 CBS Mike & Molly - R 1.6/4 5.88
10:00 NBC Deception - Series Premiere 2.0/5 5.62
ABC Castle 1.9/5 8.58
CBS Hawaii Five-0 - R 1.1/3 4.96

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Via NBC Press Note:

 In Late-Night Metered Markets Monday night: 
> 
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David
> Letterman," 2.1/5; and ABC's combo of "Nightline," 2.8/6; and "Jimmy
> Kimmel Live," 1.7/5. 
> 
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2;
> "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.
> 
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late
> Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).
> 
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.

 


You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ryan Schwartz

    DECEPTION DOA. Only competition was Castle and it only got a 2.0. Wait until next week. TBL isn’t so hot either. Will come in third or fourth next week. Sorry, NBC. Was rooting for you!

  • SarahL

    I liked Deception and agree that the premiere numbers were not great, but I think that next week will be the real test. Will it rise due to positive buzz and word of mouth or sink like a rock?

  • Petar Ivanov

    @Deception is DoA.

    Not sure. Chicago fire premiere with same demo and get full season.

  • Lucas

    OMG, how NBC still managed to be #1 of the night, haha! TV is failing!

  • George

    Well if they had even bothered advertising Deception I would have known it was on. Now I’m going to have to go through primetime anytime feature and find the stupid show and watch it.

  • Mike

    Deception numbers are fine. Don’t forget, like 28 million people were watching ESPN last night. Obviously had some impact on the night. I am not saying they should be doing cartwheels, but given the situation, fine numbers.

  • Baaa!

    I would not be surprised to see Castle and Deception switch spots in the finals. Next week will be more telling if all nets are new episodes.

  • Billy

    Deception not DOA, but not very good. It will be under a 2.0 very quickly.

  • Michael

    Deception might be a slow gainer, like Scandal.

  • madbengalsfan85

    Wonder how many people stuck with the game after halftime? It was already over by then

  • Cyrax86

    Deception is such crap. Thank God NBC has 5 dramas to renew, a couple more already in production for the next season plus Smash could still do decently so they don’t even have to be sad for Deception flopping.

  • Baaa!

    I left the game early in the third quarter.

  • s0303

    i predicted 1.9 for deception, so it did a little better than i thought…still not good though.

    tbl had 3.0 sunday…a little bigger drop than i expected, but still pretty good…

  • Marius

    The Mob Doctor was the best new show of the season. Nice to see it ending on a high note.

  • juliedawn

    Not too bad for BATB repeat considering the CW didn’t promote the Monday airing at all. On the other hand I know that the CW Chicago affiliate pre-empted for Basketball, so I fear a downward adjustment….

  • John A

    Yeah Deception did bad. Starting at a 2.0 doesnt leave much room to drop.

  • Samunto

    Those are very respectable numbers for Deception! Dropping from a 2.1 to 1.9 really isn’t that much. Very normal for a new series if. Ofcourse the bigger question is whether it drops the usual ~15% that new shows do.
    Even averaging a 1.7 would be good enough.

    A Castle a 1.9 meh!

  • senor chang

    Not too bad of a start for Deception. It looks like there wasn’t a lot of competition, but ESPN was going to have a hit. The bigger question is where it’ll be in four or five weeks.

    The Biggest Loser had a bigger drop from yesterday than I anticipated.

  • omabin

    I predicted exactly a 2.0, so spot on for me. I loved the pilot and hope the numbers can stabilize around the 1.8, which should give it a good shot at renewal. I find it interesting how for the most part NBC dramas are beating the comedies handily… Slowly, maybe NBC will have a choice to make in the drama department for the first time in years.

    As for the realities, i think these are good results for both but they will both fall to 2.0s when cbs comedies kick back again. Also, i expect fox to be more of a factor with bones/the following than it ever was with bones/the mob doctor. Bones actually has a chance of being up, considering the weaker competition and the more attractive pairing. We shall see.

  • Hmm

    Depsite people saying otherwise, NBC did advertise for Deception. There were ads for it during every football game commcerical and during both nights of the biggest loser. I could probaly quote the ad for it by now it came on so much.

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