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TV Ratings Monday: 'The Bachelor' Returns Down, 'Deception' Premiere Wins Time Period, 'Castle' Up

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January 8th, 2013

Scoreboard NBC ABC UNI CBS FOX CW
Adults 18-49: rating/Share 2.2/6 2.1/5 1.5/4 1.4/4 0.9/2 0.4/1
Adults 18-34: Rating/Share 1.7/5 1.7/5 1.4/4 0.9/3 0.7/2 0.3/1
Total Viewers (million) 6.100 7.402 3.744 5.366 3.770 0.937

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NBC was number one with adults 18-49 while ABC was on top with total viewers.

On NBC, The Biggest Loser earned a 2.4 adults 18-49 rating down 17% from last night’s 2.9. The series premiere of Deception scored a 2.0 adults 18-49 rating down 31% from a 2.9 for the fall finale of Revolution on November 28 and down 47% from a 3.8 for the series premiere of Smash on February 6. Most of your predictions were a little optimistic.

On ABC, the season premiere of The Bachelor garnered a 2.3 adults 18-49 rating down 4% from a 2.4 for its previous season premiere on January 2, 2012and ranking as its lowest rated premiere ever. Castle returned with a 1.9 adults 18-49 rating up 12% from a 1.7 for its most recent new episode on December 3.

On FOX, The Mob Doctor earned a 0.9 adults 18-49 rating up 125% from last week’s 0.4.

Broadcast primetime ratings for Monday, January 7, 2012:

Time Net Show 18-49 Rtg/Shr Viewers (millions)
8:00 NBC The Biggest Loser (8-10PM) 2.4/6 6.34
ABC The Bachelor  (8-10PM) -Season Premiere 2.3/5 6.81
CBS How I Met Your Mother - R 1.6/4 5.17
FOX Bones - R 0.9/2 4.24
CW Hart Of Dixie - R 0.4/1 1.01
8:30 CBS 2 Broke Girls - R 1.5/4 5.09
9:00 CBS 2 Broke Girls - R 1.8/4 6.14
FOX The Mob Doctor 0.9/2 3.30
CW Beauty And The Beast - R 0.3/1 0.86
9:30 CBS Mike & Molly - R 1.6/4 5.88
10:00 NBC Deception - Series Premiere 2.0/5 5.62
ABC Castle 1.9/5 8.58
CBS Hawaii Five-0 - R 1.1/3 4.96

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Via NBC Press Note:

 In Late-Night Metered Markets Monday night: 
> 
> * In Nielsen's 56 metered markets, household results were: "The
> Tonight Show with Jay Leno," 2.6/7; CBS's "Late Show with David
> Letterman," 2.1/5; and ABC's combo of "Nightline," 2.8/6; and "Jimmy
> Kimmel Live," 1.7/5. 
> 
> * In the 25 markets with Local People Meters, adult 18-49 results
> were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.5/2;
> "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.
> 
> * At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in
> metered-market households) beat CBS's "Late Late Show with Craig
> Ferguson" (1.0/3). In the 25 markets with Local People Meters, "Late
> Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).
> 
> * At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in
> metered-market households and a 0.3/2 in adults 18-49 in the 25
> markets with local people meters.

 


You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Ultima

    @Noname_Rex
    Yeah, does anyone else here think that NBC may actually HURT some of the premier’s of their shows because they’ll release the pilot episode like a full two weeks to a month before the show’s even scheduled to air?

    Does it matter?

    NBC’s goal isn’t to have the biggest possible premieres, it’s to establish successful, profitable shows.

  • @ramirescl

    Deception = Deception.

    125% up for Mob Doctor. Haha.

  • Joseph

    The big winner last night was not a broadcast-network show.

    It was ESPN’s coverage of the NCAA Bowl Championship Series title game between Alabama and Notre Dame, which probably drew at least twice (and probably three times) the number of viewers of any broadcast program.

    The fact that Alabama ran away with the game early on probably did impact it’s viewership; otherwise, it might have done even better.

    That’s why CBS, The CW, and Fox decided not to compete against it, and aired reruns (or in Fox’s case, burning-off the finale of “Mob Doctor”).

    Next Monday (January 14th), look for all the broadcast networks to have many more viewers. For one thing, they will no longer have to face football.

  • Nicole

    does anyone have the numbers for switched at birth and bunheads??

  • Nick

    I just can’t at people saying that the ratings are decent for Castle, yet Deception is DOA. Deception rated higher! In what world does that make sense? If the ratings are decent for Castle, that means they’re also decent for Deception. If it can stay at these levels, it will be more than decent for a drama on NBC.

  • Deo

    @Nick

    Because Castle is in its 5th season, and it was a premiere for Deception? And if at a premiere you get a 2.0 facing just Castle, maybe people are wondering what will be next week with H50 back?

    Oh, and I know there was a football game, but Castle was facing it too…

  • Flavs

    I don’t understand the need that H-5.0 fans have to hate on Castle. Seriously, it’s very childish. I am a Castle fan and you won’t see me dissing on your show. Yeah, we compete for ratings and ratings are very important for the survival of our favorite shows, but can’t you just cheer for your show without the hatefest?

  • Hmm

    @Nick

    Because it was a premiere? And history shows that most shows have a dip after the premiere so starting off at a 2.0 is not a good sign. Castle is in it’s 5th season and has been pulling around that number all season- which is on par with ABC’s other 10pm shows.

  • Networkman

    Deception was quite enjoyable. I found it more interesting than Chicago Fire. While the show has potential, I feel this show does have a concept that will provide a short lifespan. I feel viewers will want to simply know who killed the victim and then move on. Maybe one more season for investigation but anything over that will most likely be overkill. The creators of the show would then have to deal with another investigation (story arc) if they wanted this continue. And then that would mean a whole new cast.

  • Anon

    Deception performed 0.1 better than I predicted. If it gets adjusted down, I am in the money!

  • richierich

    @ Ultima
    We know that almost all shows fall from their premieres. So why wouldn’t they have a goal of a big premiere? The bigger premiere the farther to fall to cancellation level.How can you have a profitable show if no one watches it from the start?
    I’m not saying whether an early premiere on the internet either helps or hurts a show. But, show me one network executive that wouldn’t be happier with a bigger premiere.

  • Networkman

    Castle is doing ok. I feel it has one more seasson left in the tank. ABC should move it to Thursday @8pm next year. That is one timeslot that the network wouldn’t have to worry about. Don’t put another new show against The Big Bang Theory. Allow an establish show in its final season to be the sacrificial lamb. Nashville should be following DWTS.

    The Bachelor did better than I expected. I felt that The Biggest Loser would be really dominant seeing a 2.7 and The Bachelor garnering only 2.0. The end results were really close. And if I’m not mistaken, The Bachelor begins to pick up steam as the season continues.

  • Bern

    Reading, hearing, and seeing news about Deception led me to see the show. Even though the previews dind’t look interesting. But I was wrong this show is GOOD and has a potential.

  • Linda E.

    @lakersupbyten: I’m glad CBS reran one of the best HF-0 episodes from last season, and yeah, it did pretty well for a three-time repeat.

  • Chris

    @Networkman–love your plan for destroying Castle. Though there’s not much left to destroy at this point. :D

  • CrimTV

    @richierich

    Which is better?

    Show 01 – 3.4 / 2.8 / 2.4 / 2.0 / 1.8 / 1.6 / 1.6 / 1.5

    Show 02 – 2.6 / 2.4 / 2.4 / 2.3 / 2.4 / 2.5 / 2.4 / 2.3

    Doesn’t matter if you have a huge premiere, ratings have to stay steady!

  • Ultima

    @richierich
    So why wouldn’t they have a goal of a big premiere?

    Because a premiere is one episode. No matter how well it does, it cannot make the network a profit by itself.

    The objective of releasing the pilots online is to reach an audience that you normally wouldn’t, potentially increase the ratings of episodes 2+. The trade-off is that some people who would have watched the TV premiere instead watch it online, resulting in a small, one-time ratings hit.

    show me one network executive that wouldn’t be happier with a bigger premiere

    I didn’t say they wouldn’t be happy, I said it’s not the goal. You understand the differnce, right?

  • richierich

    @ CrimTV

    Thanks for your input. I know that consistent ratings are what are needed. I also know there have been shows that have premiered bigger and fallen faster and harder. I just find it hard to believe that networks don’t have a goal for the biggest premiere possible. By the way, are those numbers of real shows, or just a sequence of numbers to make a point?

  • richierich

    @ Ultima

    Yes I understand and there’s no need to talk down to me like you do others here. I’m not 5 years old.

  • Mark3

    The bachelor had almost same numbers as last season:) i dont watch it too much but i will this year cuz kaci b is back! Amd shes hot amd sweet at the sametime. How is she still single is beyond me? Besides her parents i guess.

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