'Betty White's Off Their Rockers' Scores a Best-Yet Rating for an 8:30PM Telecast

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press note:

At 8 p.m., “Betty White’s Off Their Rockers” averaged a 1.5/4 in
> 18-49 and 5.7 million viewers overall, matching the show’s highest
> rating for an 8 p.m. telecast since Wednesday, April 25, 2012. In
> total viewers, it’s the biggest overall audience for an 8 p.m. edition
> of “Rockers” since that same date. Versus last week’s encore in this
> time period, “Rockers” is up 15 percent in 18-49 rating (1.5 vs. 1.3).
>
> * At 8:30 p.m., a second telecast of “Betty White’s Off Their
> Rockers” (1.8/5 in 18-49, 6.1 million viewers overall) hit series
> highs for an 8:30 telecast in 18-49 and total viewers. In total
> viewers, it’s the biggest overall audience for a “Rockers” telecast in
> any time period since the show’s regular-slot debut at 8 p.m. on
> Wednesday, April 4, 2012 (7.397 million) and it’s the third-biggest
> overall audience ever for the series. “Off Their Rockers” tied for #2
> in the time period in 18-49 among ABC, CBS, NBC and Fox and is #2
> outright among those networks in total viewers.
>
> * From 9:01-9:31 p.m. ET “Go On” (1.5/4 in 18-49, 4.3 million
> viewers overall) retained 83 percent of its 18-49 lead-in from the
> best-yet 8:30 edition of “Betty White’s Off Their Rockers.” “Go On”
> ranked #2 in the half-hour among ABC, CBS, NBC and Fox in total
> viewers and adults 25-54.
>
> * From 9:31-10:01 p.m. ET, “The New Normal” (1.3/3 in 18-49, 3.3
> million in total viewers) retained a best-yet 87 percent of its 18-49
> lead-in from “Go On.” “New Normal” finished #2 in the time slot among
> ABC, CBS, NBC and Fox in total viewers and adults 25-54.
>
> * From 10-11 p.m. ET, “Parenthood” (1.9/5 in 18-49, 5.2 million in
> total viewers) ranked #1 in the hour over the drama competition on ABC
> and CBS in 18-49 and other key demographics. “Parenthood” is up week
> to week by 12 percent in 18-49 (to a 1.9 from a 1.7).
>
> * Keep in mind that last season, “Parenthood” originals added an
> average of 47 percent to these next-day “live plus same day” ratings
> in 18-49 when Nielsen reported “live plus seven day” results.
>
> * NBC is # 2 for the night among ABC, CBS, NBC and Fox in adults
> 18-49, adults 25-54, total viewers and other key categories.

blog comments powered by Disqus