'Betty White's Off Their Rockers' Scores a Best-Yet Rating for an 8:30PM Telecast



via press note:

At 8 p.m., “Betty White’s Off Their Rockers” averaged a 1.5/4 in
> 18-49 and 5.7 million viewers overall, matching the show’s highest
> rating for an 8 p.m. telecast since Wednesday, April 25, 2012. In
> total viewers, it’s the biggest overall audience for an 8 p.m. edition
> of “Rockers” since that same date. Versus last week’s encore in this
> time period, “Rockers” is up 15 percent in 18-49 rating (1.5 vs. 1.3).
>
> * At 8:30 p.m., a second telecast of “Betty White’s Off Their
> Rockers” (1.8/5 in 18-49, 6.1 million viewers overall) hit series
> highs for an 8:30 telecast in 18-49 and total viewers. In total
> viewers, it’s the biggest overall audience for a “Rockers” telecast in
> any time period since the show’s regular-slot debut at 8 p.m. on
> Wednesday, April 4, 2012 (7.397 million) and it’s the third-biggest
> overall audience ever for the series. “Off Their Rockers” tied for #2
> in the time period in 18-49 among ABC, CBS, NBC and Fox and is #2
> outright among those networks in total viewers.
>
> * From 9:01-9:31 p.m. ET “Go On” (1.5/4 in 18-49, 4.3 million
> viewers overall) retained 83 percent of its 18-49 lead-in from the
> best-yet 8:30 edition of “Betty White’s Off Their Rockers.” “Go On”
> ranked #2 in the half-hour among ABC, CBS, NBC and Fox in total
> viewers and adults 25-54.
>
> * From 9:31-10:01 p.m. ET, “The New Normal” (1.3/3 in 18-49, 3.3
> million in total viewers) retained a best-yet 87 percent of its 18-49
> lead-in from “Go On.” “New Normal” finished #2 in the time slot among
> ABC, CBS, NBC and Fox in total viewers and adults 25-54.
>
> * From 10-11 p.m. ET, “Parenthood” (1.9/5 in 18-49, 5.2 million in
> total viewers) ranked #1 in the hour over the drama competition on ABC
> and CBS in 18-49 and other key demographics. “Parenthood” is up week
> to week by 12 percent in 18-49 (to a 1.9 from a 1.7).
>
> * Keep in mind that last season, “Parenthood” originals added an
> average of 47 percent to these next-day “live plus same day” ratings
> in 18-49 when Nielsen reported “live plus seven day” results.
>
> * NBC is # 2 for the night among ABC, CBS, NBC and Fox in adults
> 18-49, adults 25-54, total viewers and other key categories.

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