IFC's 'Portlandia' Premieres Strong, Drawing Over 1.1 Million Total Viewers

Categories: 1-Featured,Network TV Press Releases

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January 9th, 2013

via press release:



Premiere Episodes Draw Over 1.1 Million Total Viewers

NEW YORK, NY – January 9, 2013 – IFC’s hit original series, Portlandia, starring Fred Armisen and Carrie Brownstein, returned for a third season stronger than ever on Friday, January 4, with two back-to-back episodes (10 pm & 10:30 pm). The season opener at 10 pm ET/PT grew nearly +30% among total viewers above the series’ season two premiere. The two new episodes combined delivered over 1.1 million total viewers, 731,000 homes and 751,000 viewers in the coveted A18-49 demo.


Commented Jennifer Caserta, IFC’s president & general manager: “We are incredibly grateful to Fred, Carrie, Jonathan Krisel and everyone involved with the creation of this one-of-a-kind comedy. The show’s outstanding performance underscores IFC’s successful brand strategy and growing appeal for the distinct point of view our original alternative comedies provide.”


Source: Nielsen, January 4, 2013, IFC, 10-10:30P and 10:30-11P, Live+3, Total viewers=P2+.


About IFC

IFC creates and champions authentic, original comedies that are “Always On. Slightly Off,” which air alongside an extraordinary collection of films and comedic cult TV shows.IFC.com features exclusive video, web series, podcasts, blogs and additional content that engages fans with IFC originals.The network's On Demand offering, IFC Free, gives viewers the opportunity to watch select content from IFC whenever they want.Established in 1994, IFC is owned and operated by AMC Networks Inc. and is available in nearly 70 millionhomes on every major cable, satellite and TelCo provider.

  • sam

    nice. hope people keep finding this show!

  • silvit

    What does even mean 1.1 combined? So let’s say the first one got 600,000 viewers and the second 500,000.

  • frank

    I don’t get IFC, but I can watch the episodes OnDemand at TW’s Cutting Edge channel. That’s got to be a large part of the Portlandia audience.

  • RJ


    Yes. Basically they could advertise it as being watched by 1.1 million, because its partially true (just two episodes)..

    So as you said, it could be 600k + 500k = 1.1m

  • silvit


    Thanks, I thought I read it wrong.

  • T-Dog

    If this was on sister channel AMC it would have double that audience. It is carrying IFC however.

  • JohnnyRico

    Any way you slice it 1.1 million viewers for a show on Friday at 10 pm on a cable channel no one other wise watches is impressive.

    Love this show

  • kyle

    I really like IFC they have some good comedy programs like Portlandia and Comedy Bang Bang

  • sipawitz

    that grandma babysitting fred sketch was brilliant!

  • richard

    I am not too familiar with the show? Is it a show for hipsters?

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