IFC's 'Portlandia' Premieres Strong, Drawing Over 1.1 Million Total Viewers
via press release:
IFC’s PORTLANDIA SEASON THREE PREMIERES STRONG, GROWING +30%
OVER SEASON TWO PREMIERE
Premiere Episodes Draw Over 1.1 Million Total Viewers
NEW YORK, NY – January 9, 2013 – IFC’s hit original series, Portlandia, starring Fred Armisen and Carrie Brownstein, returned for a third season stronger than ever on Friday, January 4, with two back-to-back episodes (10 pm & 10:30 pm). The season opener at 10 pm ET/PT grew nearly +30% among total viewers above the series’ season two premiere. The two new episodes combined delivered over 1.1 million total viewers, 731,000 homes and 751,000 viewers in the coveted A18-49 demo.
Commented Jennifer Caserta, IFC’s president & general manager: “We are incredibly grateful to Fred, Carrie, Jonathan Krisel and everyone involved with the creation of this one-of-a-kind comedy. The show’s outstanding performance underscores IFC’s successful brand strategy and growing appeal for the distinct point of view our original alternative comedies provide.”
Source: Nielsen, January 4, 2013, IFC, 10-10:30P and 10:30-11P, Live+3, Total viewers=P2+.
IFC creates and champions authentic, original comedies that are “Always On. Slightly Off,” which air alongside an extraordinary collection of films and comedic cult TV shows.IFC.com features exclusive video, web series, podcasts, blogs and additional content that engages fans with IFC originals.The network’s On Demand offering, IFC Free, gives viewers the opportunity to watch select content from IFC whenever they want.Established in 1994, IFC is owned and operated by AMC Networks Inc. and is available in nearly 70 millionhomes on every major cable, satellite and TelCo provider.