'Jimmy Kimmel Live' Tops Leno, Letterman In First Night At 11:35 In Metered Market Ratings

Categories: Broadcast TV,Late Night TV Ratings

Written By

January 9th, 2013

In the preliminary metered market ratings in the markets with local people meters (which include only the 25 largest markets), and are often subject to adjustment in the final ratings, Jimmy Kimmel Live topped the competition in its first night at 11:35 among adults 18-49 with a 1.0 rating to Leno's 0.8 rating and Letterman's 0.6 rating. Our polled commenters were mostly way too pessimistic or way too optimistic.

While we typically do not see final late night ratings on a daily basis (we'l see the week's final ratings next Thursday) the Kimmel move may cause ABC to put out the final ratings in a press release, which we will post. Stay tuned.

via NBC press note:

In Late-Night Metered Markets Tuesday night:

* In Nielsen's 56 metered markets, household results were: "The
Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David
Letterman," 2.7/7; and ABC's "Jimmy Kimmel Live," 2.8/8.

* In the 25 markets with Local People Meters, adult 18-49 results
were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; and
"Jimmy Kimmel Live," 1.0/5.

* From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.8/6 in
metered-market households and a 0.5/3 in 18-49 in the Local People
Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4
in metered-market households) tied CBS's "Late Late Show with Craig
Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late
Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in
metered-market households with an encore and a 0.3/2 in adults 18-49
in the 25 markets with local people meters.

 
  • Douglas in TN

    And, for those who may not have seen this…an unaired excerpt from the Letterman/ Oprah interview, specifically about when Letterman feels it’s time to retire. Could be important as the new 11:30 pecking order evolves…

    http://www.oprah.com/own-oprahs-next-chapter/David-Lettermans-Retirement-Plans-Video

  • Douglas in TN

    Did anybody ever write what they though Kimmel would have to pull for the show to be as profitable as ABC is hoping?

    With Leno’s show, the assumption many of us had was that his show got its budget whacked because of his increasingly anemic numbers…yet with some of the Kimmel hoopla, some reports had Leno’s show hauling in some serious advertising dollars.

  • Ralphie1954

    This article is misleading. Jay had the most viewers, 200K more than Jimmy. In this article they are looking only at the 18-49 demo, not total viewers and Jay’s viewers are generally older than this demo. David was crushed by Jimmy in total viewers. In my lifetime, ABC has never mounted a serious challenge to the Tonight Show even with well know hosts like Joey Bishop. I know I’m showing my age and some people are Googling Joey Bishop to see what I’m talking about. I hope Jimmy succeeds as I think Jay will retire soon and David just isn’t my cup of tea.

  • Gary Middleton

    FWIW, I’m not so sure urban/O&O does favor Letterman anymore. The revisions seem to be dramatically to Dave’s advantage most weeks.

  • Gary Middleton

    I guess we can give Kimmel credit for this: he did his strong opening-night number with an extremely low 10 p.m. lead-in.

  • Neal

    Kimmel’s numbers will fall in the coming weeks like new shows always do and the King will reclaim his throne!

  • Brad

    “Kimmel’s numbers will fall! Kimmel’s numbers will fall!”

    Okay! We get it! It’s his first night at the new time slot. His number will go down a bit. The question to ask is does he still win the night week after week against Leno and Letterman? My answer is yes. Maybe not every week, but the majority of them, like 9/10 of them, yes.

  • Douglas in TN

    “Kimmel’s numbers will fall! Kimmel’s numbers will fall!”

    Mario’s rants get old, fast. Nothing constructive.

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