'Switched at Birth' is Monday's Number 1 Scripted Cable Telecast in Females 12-34

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

 

“Switched at Birth” is Monday’s #1 Scripted Cable Telecast in Females 12-34 And the #1 Scripted Cable Telecast at 8PM in Adults 18-49 and Women 18-49, Outperforming Recent Season Averages in Target Demographics

 

“Bunheads” Ranks as Cable TV’s #1 Scripted Telecast at 9PM in Females 12-34

 

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

In its Season 2 winter premiere against an extremely heightened competitive environment, “Switched at Birth” ranked as Monday’s #1 scripted cable TV telecast in Females 12-34 (773,000/1.7 rating), the #1 scripted TV telecast for the entire day in Female Teens (332,000/2.8 rating), and was the #1 scripted cable TV telecast at 8 o’clock in Adults 18-34 (517,000/0.8 rating), Women 18-34 (441,000/1.3 rating), Adults 18-49 (882,000/0.7 rating) and Women 18-49 (738,000/1.2 rating).

 

  • Despite the ultra-competitive landscape, “Switched at Birth” registered gains over its prior season in target demos, including by 6% in Total Viewers (1.7 million vs. 1.6 million), by 3% in Women 18-34 (441,000 vs. 429,000), by 6% in Women 18-49 (738,000 vs. 696,000), by 3% in Viewers 12-34 (866,000 vs. 837,000) and by 10% in Females 12-34 (773,000 vs. 704,000).

 

“Bunheads” (9:00 – 10:00 p.m.)

 

In its winter return, “Bunheads” qualified as the #1 scripted cable TV telecast at 9 p.m. in Females 12-34 (470,000), and was the #2 scripted cable TV telecast in Women 18-34 (305,000) and Women 18-49 (507,000), retaining nearly 100% of its summer season audience in the key demos (91% 96%).

         

Source: NTI, 1/7/13, U.S. ratings, Live + Same Day. “SAB” prior season: 9/3/12-10/22/12; “BH” summer season: 6/22/12-8/20/12.

 

blog comments powered by Disqus