'Switched at Birth' is Monday's Number 1 Scripted Cable Telecast in Females 12-34

Categories: Network TV Press Releases

Written By

January 9th, 2013

via press release:

 

Switched At Birth” is Monday’s #1 Scripted Cable Telecast in Females 12-34 And the #1 Scripted Cable Telecast at 8PM in Adults 18-49 and Women 18-49, Outperforming Recent Season Averages in Target Demographics

 

Bunheads” Ranks as Cable TV’s #1 Scripted Telecast at 9PM in Females 12-34

 

 

Switched At Birth” (8:00 – 9:00 p.m.)

 

In its Season 2 winter premiere against an extremely heightened competitive environment,Switched At Birth” ranked as Monday’s #1 scripted cable TV telecast in Females 12-34 (773,000/1.7 rating), the #1 scripted TV telecast for the entire day in Female Teens (332,000/2.8 rating), and was the #1 scripted cable TV telecast at 8 o’clock in Adults 18-34 (517,000/0.8 rating), Women 18-34 (441,000/1.3 rating), Adults 18-49 (882,000/0.7 rating) and Women 18-49 (738,000/1.2 rating).

 

  • Despite the ultra-competitive landscape, “Switched At Birthregistered gains over its prior season in target demos, including by 6% in Total Viewers (1.7 million vs. 1.6 million), by 3% in Women 18-34 (441,000 vs. 429,000), by 6% in Women 18-49 (738,000 vs. 696,000), by 3% in Viewers 12-34 (866,000 vs. 837,000) and by 10% in Females 12-34 (773,000 vs. 704,000).

 

Bunheads” (9:00 – 10:00 p.m.)

 

In its winter return,Bunheads” qualified as the #1 scripted cable TV telecast at 9 p.m. in Females 12-34 (470,000), and was the #2 scripted cable TV telecast in Women 18-34 (305,000) and Women 18-49 (507,000), retaining nearly 100% of its summer season audience in the key demos (91% 96%).

         

Source: NTI, 1/7/13, U.S. ratings, Live + Same Day. “SAB” prior season: 9/3/12-10/22/12; “BH” summer season: 6/22/12-8/20/12.

 

 
  • david

    Good to see they are sativied with how both shows are doing.

  • panda22

    @ david….it’s PR spin, S@B did OK imo all things considered but Bunheds definately performed lower then expected.

    Once the full cable and networks schedules kick off those female numbers will erode. and female 12-34 is ABCF bread and butter.

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