As Each of its Series Grow, ABC Wins with its Top-Rated Wednesday since November

via press release:


As Each of its Series Grow, ABC Wins with its Top-Rated Wednesday since November


“The Middle” Leads at 8pm with its Strongest Performance Since Mid-November


ABC’s “The Neighbors” is No. 1 at 8:30pm in Adults 18-49 at a 9-Week High


“Modern Family” is Wednesday’s No. 1 TV Show for its 10th Straight Original Airing


With its Top Rating in 2 Months, “Suburgatory” is the No. 1 Scripted Show at 9:30pm


Up for its 3rd Straight Original, “Nashville” Equals its 2nd-Best Adult 18-49 Number


Wednesday Night (8:00-11:00 p.m.)

As each of its series grew over their most recent original telecasts in early December, ABC won Wednesday night in Adults 18-49 (2.6/7) over original programming on each of the other nets, including CBS with “The People’s Choice Awards.”  ABC’s “Modern Family” qualified as Wednesday’s No. 1 TV show for its 10th straight first-run broadcast across all key Adult demos (AD18-34/AD18-49/AD25-54).


  • ABC earned its top-rated Wednesday since early November in Adults 18-49 with regular programming on the night – since 11/7/12.


“The Middle” (8:00-8:30 p.m.)

At 8:00 p.m., ABC’s “The Middle” won its half-hour in Total Viewers (8.4 million) and Adults 18-49 (2.4/7).  “The Middle” was up over its most recent original 4 weeks ago by 15% in viewers and by 14% in young adults to its best numbers since 11/14/12.


“The Neighbors” (8:30-9:00 p.m.)

At 8:30 p.m., ABC freshman “The Neighbors” ranked No. 1 in Adults 18-49 (tie), beating NBC’s freshman “Guys with Kids” by 65% in viewers (6.6 million vs. 4.0 million) and by a best-ever 54% in young adults (2.0/6 vs. 1.3/4).  “The Neighbors” built over its last original by 23% in Total Viewers and by 25% in Adults 18-49 with its strongest numbers since November – since 11/14/12 and 11/7/12, respectively.


“Modern Family” (9:00-9:30 p.m.)

At 9:00 p.m., ABC’s “Modern Family” shot to the top of its half-hour, outpacing its nearest competition (CBS’ “People’s Choice Awards”) by 22% in Total Viewers (12.0 million vs. 9.8 million) and by 88% in Adults 18-49 (4.7/12 vs. 2.5/7).  “Modern Family” grew from its last original by 10% in viewers and by 12% in young adults to post its top numbers since 11/7/12.


“Suburgatory” (9:30-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Suburgatory” was the scripted leader in Adults 18-49, beating NBC’s “L&O: SVU” by 23% in Adults 18-49 (2.7/7 vs. 2.2/6).  “Suburgatory” was up over its last original 5 weeks ago by 15% in Total Viewers and by 23% in Adults 18-49 to its highest young adult number since 11/7/12.


“Nashville” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Nashville” once again beat its CBS and NBC competition among Women 18-34 (2.6/8).  Season to date, “Nashville” is delivering big increases via TV playback, picking up 57% in Adults 18-49 (+1.2 rating) and 45% in Total Viewers (+2.9 million) from L+SD to L+7.


  • Equaling its 2nd-highest Adult 18-49 rating, “Nashville” built for its 3rd straight original telecast among young adults (2.0/6 vs. 1.9/5 – +5% from its Winter Finale on 12/5/12).


A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 01/09/13.

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