ABC’s 'Jimmy Kimmel Live' Soars Day to Day by 22% in Adults 18-49

via press release:


ABC’s “Jimmy Kimmel Live” Soars Day to Day by 22% in Adults 18-49


“JKL” Beats CBS’ “Letterman” Once Again in Young Adults and Virtually
Ties NBC’s “Tonight Show” for No. 1 in Late-Night on Wednesday


“JKL” Surges Over its Previous Time Slot by 47% in Viewers and 62% in Young Adults


In New York, “JKL” Builds Over Tuesday and Wins its Slot for the 2nd Day in a Row


“Jimmy Kimmel Live”

On Wednesday, January 9, 2013, ABC’s “Jimmy Kimmel Live” surged over its Tuesday time slot debut by 22% in Adults 18-49 (1.083 million vs. 887,000). In addition, “JKL” retained nearly all of its overall audience from the prior day (92% – 2.859 million vs. 3.097 million).


  • With just 6,000 young adult viewers separating the two programs, “Jimmy Kimmel Live” essentially tied NBC’s “The Tonight Show with Jay Leno” as Wednesday’s No. 1 late-night talk show in Adults 18-49 (1.083 million vs. 1.089 million). The two programs tied in rating (0.86).


  • For the 2nd night in a row, “JKL” beat CBS’ “The Late Show with David Letterman” among Adults 18-49 (+9% – 1.083 million vs. 998,000).


  • “JKL” grew over its 2012-13 season averages in its previous 12:00 a.m. time slot by 47% in Total Viewers (2.859 million vs. 1.942 million) and by 62% in Adults 18-49 (1.083 million vs. 667,000).


  • In New York, “JKL” ranked No. 1 in its 11:35 p.m. time slot in Adults 18-49 for the 2nd day in a row (1.47 rating), beating both NBC’s “The Tonight Show” (0.61) and CBS’ “The Late Show” (0.60) combined. In addition, “JKL” catapulted day to day in the market by 29% among young adults (1.47 vs. 1.14.)


PROGRAM AVERAGES        TOTAL VIEWERS      A18-49(000)/ Rtg


Wednesday, 01/09/13

ABC “JKL”                 2,859,000         1,083,000/ 0.86     

NBC “Tonight Show”        3,550,000         1,089,000/ 0.86

CBS “Late Show”           3,039,000           998,000/ 0.79


Source: Nielsen Media Research, (Live + Same Day, Fast National Program Ratings, 1/9/13).


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