ABC’s 'Jimmy Kimmel Live' Soars Day to Day by 22% in Adults 18-49

Categories: Network TV Press Releases

Written By

January 10th, 2013

via press release:

 

ABC’s “Jimmy Kimmel Live” Soars Day to Day by 22% in Adults 18-49

 

“JKL” Beats CBS’ “Letterman” Once Again in Young Adults and Virtually
Ties NBC’s “Tonight Show” for No. 1 in Late-Night on Wednesday

 

“JKL” Surges Over its Previous Time Slot by 47% in Viewers and 62% in Young Adults

 

In New York, “JKL” Builds Over Tuesday and Wins its Slot for the 2nd Day in a Row

 

“Jimmy Kimmel Live”

On Wednesday, January 9, 2013, ABC’s “Jimmy Kimmel Live” surged over its Tuesday time slot debut by 22% in Adults 18-49 (1.083 million vs. 887,000). In addition, “JKL” retained nearly all of its overall audience from the prior day (92% - 2.859 million vs. 3.097 million).

 

  • With just 6,000 young adult viewers separating the two programs, “Jimmy Kimmel Live” essentially tied NBC’s “The Tonight Show with Jay Leno” as Wednesday’s No. 1 late-night talk show in Adults 18-49 (1.083 million vs. 1.089 million). The two programs tied in rating (0.86).

 

  • For the 2nd night in a row, “JKL” beat CBS’ “The Late Show with David Letterman” among Adults 18-49 (+9% - 1.083 million vs. 998,000).

 

  • “JKL” grew over its 2012-13 season averages in its previous 12:00 a.m. time slot by 47% in Total Viewers (2.859 million vs. 1.942 million) and by 62% in Adults 18-49 (1.083 million vs. 667,000).

 

  • In New York, “JKL” ranked No. 1 in its 11:35 p.m. time slot in Adults 18-49 for the 2nd day in a row (1.47 rating), beating both NBC’s “The Tonight Show(0.61) and CBS’ “The Late Show (0.60) combined. In addition, “JKL” catapulted day to day in the market by 29% among young adults (1.47 vs. 1.14.)

 

PROGRAM AVERAGES        TOTAL VIEWERS      A18-49(000)/ Rtg

 

Wednesday, 01/09/13

ABC “JKL”                 2,859,000         1,083,000/ 0.86     

NBC “Tonight Show”        3,550,000         1,089,000/ 0.86

CBS “Late Show”           3,039,000           998,000/ 0.79

 

Source: Nielsen Media Research, (Live + Same Day, Fast National Program Ratings, 1/9/13).

 

 
  • onion

    What’s difference between “true” f.a. and f.a.??

  • Max Vrany

    @onion,Top 25 markets vs. entire Nielsen sample.

  • onion

    @Max Vrany,
    “true” means only Top 25 markets? why the entire sample is not “true”?

  • robert

    Love Jimmy Kimmel Live

  • Kyle

    Jimmy Haters?

    Catching up Leno in the important DEMO!

  • Max Vrany

    @onion, other way around. The first ratings we saw (Amanda appears to have substituted ABC’s new press release above) were only from the top 25 markets. The new ratings are based on all available meters. They’re still approximate, because some markets preempt/delay ABC’s late night lineup.

  • Joseph

    This won’t last.

    By Spring, Kimmel will be a distant third, and ABC may begin thinking of putting “Nightline” back at 11:30 P.M. (ET/PT) and pushing Kimmel back to Midnight.

  • onion

    @Max Vrany,
    So… you mean the “true” fast affiliate ratings count whole 210 markets?
    And, if so, these ratings only calculate 11:35-12:35 AM for all three network?
    I mean… According to Zap2it’s time table, Jay start the show 11:34-12:36, Letterman start 11:35-12:37. They airing extra 2 minutes than Kimmel’s and Jay’s show actually 1 minutes start early.
    But these true fast affiliate (or “fast national ratings”.. if so,) only count strictly 11:35-12:35 timezone??

    sorry for my bad grammars in advance.

  • TVMAN

    I miss Nightline, I can’t stay awake to watch it anymore. Not a fan of any of the late night talk hosts (exept Craig Fergason/ Conan) I hope they move Nightline back to its old slot soon :/

  • Dan

    Joseph you are wrong it will last just watch and see. Good job Jimmy!!!

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