'CBS This Morning' Is the Only Network Morning News Broadcast to Post Year-to-Year Ratings Gains in Adults 25-54 and Women 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

January 10th, 2013

via press release:

“CBS THIS MORNING” IS THE ONLY NETWORK MORNING NEWS BROADCAST TO POST YEAR-TO-YEAR RATINGS GAINS IN ADULTS 25-54 (+14%) AND WOMEN 25-54 (+13%)

 

“CBS THIS MORNING” IS ALSO UP +25% IN HOUSEHOLDS AND +15% IN VIEWERS COMPARED TO LAST YEAR

 

            CBS THIS MORNING is the only network morning news broadcast to post year-to-year ratings gains in adults 25-54 and women 25-54, according to Nielsen live plus same day ratings for the week ending Jan. 4. CBS THIS MORNING also posted ratings gains among households and viewers compared to last year.

 

CBS THIS MORNING

Week Ending Jan. 4, 2013                  Week Ending Jan. 6, 2012                  % Change

Adults 25-54

0.8/06                                                  0.7/05                                                  +14%

 

Women 25-54

0.9/06                                                  0.8/05                                                  +13%

 

Households

2.0/08                                                  1.6/06                                                  +25%

 

Viewers

2.54m                                                  2.20m                                                  +15%

 

Editor’s Note: Ratings for CBS THIS MORNING for the week ending Jan. 4 represent a three-day average (Wednesday-Friday) due to the New Year’s holiday. The year ago comparison numbers represent a four-day average (Tuesday-Friday).

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
  • Ginger Eliz

    Sounds to me like those who stopped watching The Today Show have moved over to CBS.

  • Ray

    I am not surprised because CBS This Morning has more morning news
    than the two other Networks. GMA is turning to be an Entertainment
    morning show. I only watch the first 30 minutes than I switch the
    channel to CBS.

  • Pavelsauce

    CBS This Morning is my favorite morning show. I rarely watch the others, especially the awful Despierta América. I’m not trying to be racist, since I’m Hispanic myself, but I don’t like it at all, and I like plenty of other things on Univision.

  • kay

    I moved from CBS… To The Today Show… CBS morning show sucks to watch..If they would move out the old guy and Gayle King bring in Jeff Gore and Rebecca Jarvis or better yet bring Harry, Maggie and Dave back I just might come back to CBS until then I won’t be watching CBS can’t stand that morning news…

  • Gary

    When CBS created “CBS This Morning” I watched it for a week and found that I did not like the new format and new news anchors. After that trial week I stopped watching CBS This Morning”
    I started watching NBC Today show and found it much better to my liking. I did however, continue watching “CBS This Morning” on Saturdays when Charlie Rose and Gayle King were not on.
    On Saturday morning 2/2/2013 I turned on my TV as usual expecting to watch CBS This Morning anchored by Rebecca Jarvis, Anthony Mason, Lonnie Quinn, etc., but got unpleasantly surprised to see Charlie Rose, Gayle King and Norah O’ Donnell anchor the Saturday edition of this show.
    Anywhere I continued watching to see if I still disliked Charlie and Gayle King as news anchors and found that I still dislike them.
    Charlie Rose still frequently stumbles through his sentences like a recovering stroke victim. He looks like he should have been put out to pasture years ago and living in a retirement home.
    Gayle King is one of Oprah’s cronies who is a wannabe Oprah who doesn’t even have a fraction of the talent that Erica Hill has, who CBS fired. It’s clear to me that Oprah is calling the shots with CBS This Morning and that any ratings increase are the result of CBS riding Oprah’s coat tails.
    I would have to dispute any observations that “CBS This Morning” has more news than the other networks especially after watching it Saturday 2/2/2013.

© 2014 Tribune Digital Ventures