'CBS This Morning' Is the Only Network Morning News Broadcast to Post Year-to-Year Ratings Gains in Adults 25-54 and Women 25-54

via press release:

“CBS THIS MORNING” IS THE ONLY NETWORK MORNING NEWS BROADCAST TO POST YEAR-TO-YEAR RATINGS GAINS IN ADULTS 25-54 (+14%) AND WOMEN 25-54 (+13%)

 

“CBS THIS MORNING” IS ALSO UP +25% IN HOUSEHOLDS AND +15% IN VIEWERS COMPARED TO LAST YEAR

 

            CBS THIS MORNING is the only network morning news broadcast to post year-to-year ratings gains in adults 25-54 and women 25-54, according to Nielsen live plus same day ratings for the week ending Jan. 4. CBS THIS MORNING also posted ratings gains among households and viewers compared to last year.

 

CBS THIS MORNING

Week Ending Jan. 4, 2013                  Week Ending Jan. 6, 2012                  % Change

Adults 25-54

0.8/06                                                  0.7/05                                                  +14%

 

Women 25-54

0.9/06                                                  0.8/05                                                  +13%

 

Households

2.0/08                                                  1.6/06                                                  +25%

 

Viewers

2.54m                                                  2.20m                                                  +15%

 

Editor’s Note: Ratings for CBS THIS MORNING for the week ending Jan. 4 represent a three-day average (Wednesday-Friday) due to the New Year’s holiday. The year ago comparison numbers represent a four-day average (Tuesday-Friday).

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

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