'Jimmy Kimmel Live' Falls Back Into Tie With Leno Among Adults 18-49 In Second Night At 11:35

Categories: Broadcast TV,Late Night TV Ratings

Written By

January 10th, 2013

In the preliminary metered market ratings in the markets with local people meters (which include only the 25 largest markets), and are often subject to adjustment in the final ratings, Jimmy Kimmel Live fell back into a tie with Jay Leno's Tonight Show in its second night at 11:35 among adults 18-49 with both scoring a 0.9 rating. Letterman's Late Show increased vs. Monday to a 0.7 adults 18-49 rating.

While we typically do not see final late night ratings on a daily basis (we'l see the week's final ratings next Thursday) the Kimmel move may cause ABC to put out the final ratings in a press release, which we will post. Stay tuned.

via NBC press note:

In Late-Night Metered Markets Wednesday night:

* In night two of "Jimmy Kimmel Live" at 11:35, "Kimmel" dropped night-by-night by 14% while "Tonight" grew by 21% in metered-market households in Nielsen's 56 metered markets.

* Versus Tuesday night, Wednesday's "Tonight" was up 21% (2.9/8 vs. 2.4/6), "Late Show" was down 11% (2.4/6 vs. 2.7/7) and "Kimmel" was down 14% (2.4/6 vs. 2.8/8). And note that when nationals came in on Tuesday, "Tonight" improved its position significantly versus both Kimmel and "Late Show" in total viewers, out-delivering them Tuesday night with 3.3 million persons versus 3.1 million for Kimmel and 2.9 million for "Late Show."

* Versus Tuesday night in the 25 markets with Local People Meters, "Tonight" was up 13% in adults 18-49 (0.9/4 vs. 0.8/4), "Late Show" was up 17% (0.7/3 vs. 0.6/3) and Kimmel was down 10% (0.9/4 vs. 1.0/5). And note that on Tuesday, "Tonight" grew from a 0.8 in 18-49 in the local markets to a 0.9 nationally and "Kimmel" declined from a 1.0 to a 0.7 going from these local-market averages to national numbers.

* From its first night at 12:35 a.m. to its second, "Nightline" declined by 17% in metered-market households (1.5/5 vs. 1.8/6) and held steady in the Local People Meters (0.5/3 both nights).

* Wednesday season averages heading into this week were: in metered-market households, "Tonight," 2.8 rating, 7 share; "Late Show," 2.5/6; "Nightline," 3.1/7; and "Jimmy Kimmel Live," 1.6/5. In the Local People Meters, 18-49 season averages were: "Tonight," 0.9/4; "Late Show," 0.7/3; "Nightline," 1.0/4; "Jimmy Kimmel Live," 0.6/3.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 1.0/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

 
  • Neal

    What did I tell you? Leno is back! You can’t keep the King down!

  • Doug

    Well that was fast
    (and embarassing for Kimmel…)

  • Samunto

    And once all metered markets are in Leno will lead and Letterman will almost close the gap with Kimmel. By next week, Kimmel will be a ‘comfortable’ 3rd place.

    Though he’ll probably skew younger than Letterman.

  • Max Vrany

    @Neal, ABC doesn’t care about winning. They only care about making money and beating their previous ratings. .9+.9+.5 > 1.0 + .6 + .6 (admittedly by only a tenth)

  • Joel

    Once the national ratings came out for Tuesday, Kimmel had a final national average of 0.7. Very early, but so far this is a flop.

  • jcfreder

    Based on Nielsen’s Fast Affiliate ratings for Wednesday (1/9/13), ABC’s “Jimmy Kimmel Live” ranked No. 1 in Adults 18-49 (0.89 rating) on its second day in its new 11:35 p.m. time slot, topping CBS’ “The Late Show with David Letterman” by 5% (0.85) and NBC’s “The Tonight Show with Jay Leno” by 7% (0.83).

    so we have “Fast Affiliate”, “Fast National,” and “Metered Markets.” Are any of these more reliable than the others, and do any of these actually get used for the next-Thursday “true” ratings?

  • Rickster

    Leno is winning by a chin …. ;)

  • Neal

    Rick, in Leno’s case that’s a big win! :lol:

  • http://tvbythenumbers.com Bill Gorman

    “so we have “Fast Affiliate”, “Fast National,” and “Metered Markets.”

    They are all slightly different in either which markets are used, or what the ratings measure, but they are all “preliminary” in one way or another.

    “Are any of these more reliable than the others,”

    As far as predicting the final ratings, the Late Night ratings followers can certainly answer that question better than I can. I don’t follow the changes between the preliminary and final Late Night ratings at all.

    “and do any of these actually get used for the next-Thursday “true” ratings?””

    In a sense they are all “used” in the final ratings.

  • http://tvbythenumbers.com Bill Gorman

    “ABC doesn’t care about winning.”

    Except for their PR people. ;)

    “They only care about making money and beating their previous ratings. .9+.9+.5 > 1.0 + .6 + .6 (admittedly by only a tenth)”

    I continue to believe that one of the reasons for making this move is to ultimately eliminate Nightline entirely, which would make it both a revenue increase (ABC hopes) *and* a cost reduction move.

  • onion

    @ Bill,

    “so we have “Fast Affiliate”, “Fast National,” and “Metered Markets.”

    They are all slightly different in either which markets are used, or what the ratings measure,

    Would you explain the slight difference between those three measurement, if you don’t mind?
    especially, what’s the difference between Fast Affiliate and Fast National?? I thought it’s same.

  • onion

    …ah, damn italic!

  • Gary Middleton

    As one of the late night ratings followers, here’s what I think most of us have gleaned and sorry it’s not too helpful:

    -The overnight demo numbers (“metered markets”) tend to understate Dave’s numbers and overstate Jay’s, which gets corrected in the final weekly numbers. Often the correction is massive.

    -We haven’t paid a ton of attention to how ABC gets revised, and Kimmel is new in the slot, so it’s kind of uncharted territory. After a few months I think it’ll be really clear what that relationship is.

    -We almost never get the same-day update from “metered” to “national” in the demo, so I’m surprised if any of our gang can say much about the predictive value of that either.

    Someone on the Kimmel thread yesterday made the very interesting point that Kimmel may have affiliate clearance issues that make it likely his national and final numbers will come in lower than his overnight metered number for the time being.

  • GARebelman

    From what I am seeing at least from yesterday, it looks like Kimmel may be the one who gets overstated in the preliminary figures now. They showed Kimmel winning yesterday but when ABC pushed for the finals Kimmel dipped to second, lost to Jay in viewers and Jay actually went up.

  • Justin

    Just curious, Didn’t Nightline usually beat Leno?

  • Neal

    Justin, I think Leno’s 1st half usually tied or beat Nightline.

  • http://tvbythenumbers.com Robert Seidman

    @Onion: the “Metered Market” ratings are just household ratings (which measures the percentage of households, not individuals) in the 56 largest television markets.

    The LPM (local people meter)ratings are released at the same time as the metered market (typically referred to as “the overnights”) ratings and are the 25 (currently) markets with local people meters. The LPMs are not just household ratings, they also contain demographic ratings.

    The Fast Nationals are a national panel with the preliminary ratings of all kinds (households, demographics, total viewers, etc). For our purposes there is no difference between Fast Nationals and Fast Affiliates — they get used interchangeably to mean the same thing – though if you work for a local TV station, your viewpoint might be different.

    edit: And I should add, that for late-night purposes, there aren’t really any Fast National ratings. Not all dayparts get the same treatment and things like late-night and daytime final national numbers are usually released weekly on Thursdays for the previous week. Unlike the primetime broadcast ratings, which always have fast national ratingss every day, no matter what, unless a network pays extra to order special reporting there are not really an daily national ratings with viewers and demographics for the late-night daypart.

  • Brian

    Nightline is too expensive? I thought news shows were supposed to be cheap.

  • Jumbo Shrimp

    That’s too bad about Nightline. It’s a lot funnier than Leno.

  • Sax

    @ Brian, maybe it’s because they focus mainly on completely new content just for that show. From my understanding, additional newscasts for local stations and cable news can be cheap, because they basically recycle the same stories from one hour to the next throughout the day.

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