Late Night TV Ratings For December 31, 2012-January 4, 2013

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

Written By

January 10th, 2013

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

'Tonight Show' AND 'LATE NIGHT' SCORE #1 FINISHES FOR THE WEEK OF DEC. 31-JAN. 4
'TONIGHT' AND 'LATE NIGHT' DELIVER BIGGER 18-49 AND OVERALL AUDIENCES THAN THE ABC AND CBS COMPETITION IN THEIR TIME PERIODS IN ALL KEY CATEGORIES

 

FOR THE SEASON, JAY INCREASES HIS YEAR-AGO MARGINS OVER 'Late Show' IN VIEWERS 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS, AND JIMMY EXTENDS HIS LEADS OVER 'LATE Late Show' IN 18-49 AND 18-34

 

 

UNIVERSAL CITY, Calif. – January 10, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have achieved #1 finishes for the week of December 31-January 4, outscoring the ABC and CBS competition in their time periods in viewers 18-49, total viewers and all other key categories. Note that Monday and Tuesday telecasts were preempted or excluded from the weekly averages due to the New Year's holiday and that CBS's "Late Late Show" and ABC's "Jimmy Kimmel Live" were encores last week.

 

Season to date for the 2012-13 season, "Tonight" has stretched its leads versus one year ago over CBS's "Late Show with David Letterman" in viewers 18-34, 18-49 and 25-54 plus total viewers. In viewers 18-49, "Tonight" has established a margin over "Late Show" of 14 percent (1.053 million vs. 920,000), eliminating last year's "Late Show" advantage of 1 percent. Jay has also generated a 25-54 advantage this season of 10 percent (1.339 million vs. 1.212 million), up from last year's 0.3 percent, has stretched his 18-34 lead to 19 percent (350,000 vs. 293,000), up from last year’s 14 percent, and has increased his total-viewer margin to 14 percent (3.546 million vs. 3.106 million), up from last year’s 13 percent.

 

Jimmy Fallon has established a 20 percent lead over "Late Late Show" this season in viewers 18-49 (681,000 vs. 568,000), up from 15 percent at this point last season, and has increased his lead in 18-34 viewers to 48 percent (293,000 vs. 198,000), up from last year's 47 percent.

 

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the seventh week in a row, while Jimmy Fallon has attracted a bigger 18-49 audience than "Late Late Show" for 13 weeks in a row.

 

 

WEEKLY AVERAGES

 

(According to in-home viewing figures from Nielsen Media Research for the week of December 31 – January 4. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.9 rating, 3 share*

CBS “Late Show,” 0.6/3*

 

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.8/3

 

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.4/2 (in encore telecasts)*

 

12:35-1:35 a.m. ET

NBC “Late Night,” 0.6/3*

CBS “Late Late Show,” 0.4/2 (in encore telecasts)*

 

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2 (in encore telecasts)*

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.8 million viewers*

CBS “Late Show,” 2.9 million viewers*

 

11:35 p.m.-12 midnight ET

ABC “Nightline,” 3.6 million viewers

 

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.7 million viewers (in encore telecasts)*

 

12:35-1:35 a.m. ET

NBC “Late Night,” 1.9 million viewers*

CBS “Late Late Show,” 1.3 million viewers (in encore telecasts)*

 

1:35-2:05 a.m. ET

NBC “Last Call,” 0.8 million viewers (in encore telecasts)*

 

* Monday and Tuesday telecasts were either preempted or excluded due to the New Year’s holiday.

 

 

SEASON TO DATE

 

ADULTS 18-49

 

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 0.8 rating, 3 share

CBS “Late Show,” 0.7/3

 

11:35 p.m.-12 midnight ET

ABC “Nightline,” 0.8/3

 

12 midnight-1 a.m. ET

ABC “Kimmel,” 0.5/2

 

12:35-1:35 a.m. ET

NBC “Late Night,” 0.5/3

CBS “Late Late Show,” 0.4/3

 

1:35-2:05 a.m. ET

NBC “Last Call,” 0.3/2

 

TOTAL VIEWERS

 

11:35 p.m.-12:35 a.m. ET

NBC “Tonight,” 3.5 million viewers

CBS “Late Show,” 3.1 million viewers

 

11:35 p.m.-12 midnight ET

ABC “Nightline,” 3.9 million viewers

 

12 midnight-1 a.m. ET

ABC “Kimmel,” 1.9 million viewers

 

12:35-1:35 a.m. ET

NBC “Late Night,” 1.7 million viewers

CBS “Late Late Show,” 1.5 million viewers

 

1:35-2:05 a.m. ET

NBC “Last Call,” 0.9 million viewers

 

 

 

SELECTED CABLE RESULTS, WEEK OF DECEMBER 31- JANUARY 4

 

NATIONAL ADULT 18-49 RATING

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” preempted

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” preempted

 

TBS, 11 p.m.-midnight, “Conan,” 0.4 (in encore telecasts)

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8

Adult Swim, 12:30-1:30 a.m. ET, 0.6

 

Each adult 18-49 rating point equals 1.27 million viewers

 

TOTAL VIEWERS

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” preempted

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” preempted

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

###

 

 

 
  • jcfreder

    I’ll move my latest post here because it seems to be where the discussion is:

    I was already a skeptic, but I don’t see how first two days’ data can be positive from Jimmy’s perspective.

    The startup of a new late-night show usually creates a lot of buzz and should lead to early ratings wins as people sample the new show. Letterman’s move to CBS was, frankly, a cultural phenomenon at the time and he garnered huge ratings at the outset even with major clearance issues. Conan won the ratings in his first week both with the Tonight Show and with his show on basic cable. *Pat Sajak* beat Johnny Carson in his first week at CBS in the 80s.

    Yesterday, even Nightline put out the more final numbers (albeit apples-to-oranges) stating that in won 12:35 in overall viewers. Yet JKL only puts out the very preliminary numbers that almost certainly will be revised down. The lack of more final numbers from Kimmel says to me that it is very likely that he did not win either the demo or overall on his *second night*.

    Now, to ABC almost all that matters is that JKL makes money, but from the perspective of who’s winning and who’s losing the late night wars, these ratings are very very bad news for Kimmel.

  • Nick

    I agree, these are bad ratings. A 0.7 is not what ABC wanted, that’s obvious. And to premiere with that? Disastrous.

    Do we know what his final number was on Wednesday? If Tuesday he went from a 1.0 to a 0.7, I would be very interested to know what he did the next day.

    Also to note – if Kimmel is delayed in that large of a portion of the country, that means, the 12:35 Nightline numbers may also be not completely reflective of Nightline’s final ratings.

    Overall, this is a mess. Glad to see another network under fire for once, though. NBC deserves a break. They messed up twice and they’re still #1.

  • jcfreder

    New York Times says for Wednesday:

    Leno 3.55M total viewers 1.14M demo
    Letterman 3.04 .998
    Kimmel 2.86 1.08

  • jcfreder

    OTOH, the overnights look really good for JKL (obviously the Scandal lead-in is better than what he got his first two days). It will be very interesting to see what this afternoon’s numbers show.

  • Gary Middleton

    “The startup of a new late-night show usually creates a lot of buzz and should lead to early ratings wins as people sample the new show. Letterman’s move to CBS was, frankly, a cultural phenomenon at the time and he garnered huge ratings at the outset even with major clearance issues. Conan won the ratings in his first week both with the Tonight Show and with his show on basic cable. *Pat Sajak* beat Johnny Carson in his first week at CBS in the 80s.”

    JC, I believe buzz and phenomenon are not good for a show of this nature. Sajak, Conan, Arsenio, Joan…these were not long term runs, and Dave’s 11:30 run was long but not particularly victorious. For the marathon that is late night, I think you want to be the guy who can’t go out of style because you were never particularly in style. Boring like a utility, running warm but never white hot. It’s why I think Fallon has great potential. And one reason why I’m quite bullish on Jimmy Kimmel.

    I think Kimmel’s numbers look pretty good, but there’s still a lot of confusion. About which results are real and which will be dramatically revised, and about how much Kimmel loses from clearance issues vs. just not being popular in the hinterland, and even about which items in the flurry of press releases are just typos. I think we’ll need to see a lot of weeklies to sort it out.

  • anonymous

    @Gary

    You know that if you find out how many ABC affiliates are not showing Kimmel at the regular time to see if it’s an even playing field or not, then you will also have to look up NBC and CBS affiliates to see how many are not showing Leno and Letterman as well. Good luck!

  • Douglas in TN

    Man… are there any affiliates that don’t show Leno and Letterman?

    I remember when Leno started tanking in 1992 and early 1993, my local affiliate delayed him half an hour and ran repeats of The Cosby Show, and returned him in short order. When Letterman started slipping in the late 1990s, my local CBS affiliate would, once a month or so, run an infomercial. But it’s been ages since I’ve not seen these geezers on at 11:30.

  • Gary Middleton

    Anonymous, I’m fairly sure Leno is somewhere around 99%. Surprised if Dave isn’t in the high 90s.

    I’ll skip that legwork and just say that if anyone finds a top 100 market that isn’t clearing Jay or Dave live, let us know.

  • Gary Middleton

    Dave is getting significant help this summer. A new Monday 10 pm drama from Spielberg.

  • Douglas in TN

    Interesting. Speaking of Spielberg…both seasons of his 1980′s “Amazing Stories” is on Netflix now. What an underrated show.

  • Gary Middleton

    ABC is conspicuously quiet about late night today.

  • GARebelman

    @Gary – Because Kimmel doesn’t look rosey in the overnights. And even when he did, he got revised downward so if he didn’t look good this time, he might actually go lower :)

    We’ll get a good indicator of these numbers in the weeks to come.

  • GARebelman

    I guess if you believe in the “booking war”, I see that it was updated for the week after next. Seems Kimmel is getting guests Jay had a week in advance in some cases.

  • Gary Middleton

    Yes, GAR, the policy is intact for week 3. On the other hand, in order to maintain his policy Jay is skewing old with Dana Carvey and Dustin Hoffman. I think we’ll have to go through at least one sweeps cycle before Tonight really has to confront this question.

  • Diana Santiago

    Well played, Jay Leno, well played.

  • Neal

    Thanks for that clip Diana. Leno was funnier and everyone can tell!

  • Diana Santiago

    Sure, Neal, EVERYONE agrees with you. Just search Jay Leno on Twitter.

  • Gary Middleton

    Many reasons that clip is extremely interesting to me.

    -Can’t recall the last time Jay presented on an awards show. Feels like more than 15 years.

    -He returned to the fray on a show co-hosted by Tina Fey, queen of the Leno haters.

    -The show, and almost certainly the bit, was written by the SNL weekend update team. Close ties to Fallon.

    -They quickly cut to a reaction shot from Lorne Michaels, who plays a fascinating role given the theme of the bit. Lorne is Jimmy Fallon’s greatest champion, yet he is also an old guy who wants to work until he dies and therefore is hugely empathetic to Jay Leno.

    -Fallon played the role of a guy trying to push Jay Leno out of his gig, yet likely isn’t doing that in real life. While Leno and Conan *were* actively trying to push the older guy out of the Tonight Show but always acted like they weren’t.

    -The joint appearance was way, way, way down the list of things buzzed about after the show. 1992/3 and 2010 were very unique moments. Most of the time people aren’t all that interested in late night wars.

    -Any notion of Jay as a controversial figure wading into a possibly-hostile environment dissolved pretty quickly relative to the highly visible presence of Mel Gibson.

  • Neal

    Gary, remember Mel Gibson is the one who is truly hated!

  • Monikka

    Jimmy Fallon has a lisp.

© 2014 Tribune Digital Ventures