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Via NBC's Press Release
| 'Tonight Show' AND 'LATE NIGHT' SCORE #1 FINISHES FOR THE WEEK OF DEC. 31-JAN. 4 |
| 'TONIGHT' AND 'LATE NIGHT' DELIVER BIGGER 18-49 AND OVERALL AUDIENCES THAN THE ABC AND CBS COMPETITION IN THEIR TIME PERIODS IN ALL KEY CATEGORIES
FOR THE SEASON, JAY INCREASES HIS YEAR-AGO MARGINS OVER 'Late Show' IN VIEWERS 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS, AND JIMMY EXTENDS HIS LEADS OVER 'LATE Late Show' IN 18-49 AND 18-34
UNIVERSAL CITY, Calif. – January 10, 2013 – NBC’s “The Tonight Show with Jay Leno” and "Late Night with Jimmy Fallon" have achieved #1 finishes for the week of December 31-January 4, outscoring the ABC and CBS competition in their time periods in viewers 18-49, total viewers and all other key categories. Note that Monday and Tuesday telecasts were preempted or excluded from the weekly averages due to the New Year's holiday and that CBS's "Late Late Show" and ABC's "Jimmy Kimmel Live" were encores last week.
Season to date for the 2012-13 season, "Tonight" has stretched its leads versus one year ago over CBS's "Late Show with David Letterman" in viewers 18-34, 18-49 and 25-54 plus total viewers. In viewers 18-49, "Tonight" has established a margin over "Late Show" of 14 percent (1.053 million vs. 920,000), eliminating last year's "Late Show" advantage of 1 percent. Jay has also generated a 25-54 advantage this season of 10 percent (1.339 million vs. 1.212 million), up from last year's 0.3 percent, has stretched his 18-34 lead to 19 percent (350,000 vs. 293,000), up from last year’s 14 percent, and has increased his total-viewer margin to 14 percent (3.546 million vs. 3.106 million), up from last year’s 13 percent.
Jimmy Fallon has established a 20 percent lead over "Late Late Show" this season in viewers 18-49 (681,000 vs. 568,000), up from 15 percent at this point last season, and has increased his lead in 18-34 viewers to 48 percent (293,000 vs. 198,000), up from last year's 47 percent.
"Tonight" delivered a bigger 18-49 audience than "Late Show" for the seventh week in a row, while Jimmy Fallon has attracted a bigger 18-49 audience than "Late Late Show" for 13 weeks in a row.
WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of December 31 – January 4. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET NBC “Tonight,” 0.9 rating, 3 share* CBS “Late Show,” 0.6/3*
11:35 p.m.-12 midnight ET ABC “Nightline,” 0.8/3
12 midnight-1 a.m. ET ABC “Kimmel,” 0.4/2 (in encore telecasts)*
12:35-1:35 a.m. ET NBC “Late Night,” 0.6/3* CBS “Late Late Show,” 0.4/2 (in encore telecasts)*
1:35-2:05 a.m. ET NBC “Last Call,” 0.3/2 (in encore telecasts)*
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET NBC “Tonight,” 3.8 million viewers* CBS “Late Show,” 2.9 million viewers*
11:35 p.m.-12 midnight ET ABC “Nightline,” 3.6 million viewers
12 midnight-1 a.m. ET ABC “Kimmel,” 1.7 million viewers (in encore telecasts)*
12:35-1:35 a.m. ET NBC “Late Night,” 1.9 million viewers* CBS “Late Late Show,” 1.3 million viewers (in encore telecasts)*
1:35-2:05 a.m. ET NBC “Last Call,” 0.8 million viewers (in encore telecasts)*
* Monday and Tuesday telecasts were either preempted or excluded due to the New Year’s holiday.
SEASON TO DATE
ADULTS 18-49
11:35 p.m.-12:35 a.m. ET NBC “Tonight,” 0.8 rating, 3 share CBS “Late Show,” 0.7/3
11:35 p.m.-12 midnight ET ABC “Nightline,” 0.8/3
12 midnight-1 a.m. ET ABC “Kimmel,” 0.5/2
12:35-1:35 a.m. ET NBC “Late Night,” 0.5/3 CBS “Late Late Show,” 0.4/3
1:35-2:05 a.m. ET NBC “Last Call,” 0.3/2
TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET NBC “Tonight,” 3.5 million viewers CBS “Late Show,” 3.1 million viewers
11:35 p.m.-12 midnight ET ABC “Nightline,” 3.9 million viewers
12 midnight-1 a.m. ET ABC “Kimmel,” 1.9 million viewers
12:35-1:35 a.m. ET NBC “Late Night,” 1.7 million viewers CBS “Late Late Show,” 1.5 million viewers
1:35-2:05 a.m. ET NBC “Last Call,” 0.9 million viewers
SELECTED CABLE RESULTS, WEEK OF DECEMBER 31- JANUARY 4
Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” preempted Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” preempted
TBS, 11 p.m.-midnight, “Conan,” 0.4 (in encore telecasts)
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.8 Adult Swim, 12:30-1:30 a.m. ET, 0.6
Each adult 18-49 rating point equals 1.27 million viewers
TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. “The Daily Show,” preempted Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” preempted
TBS, 11 p.m.-midnight, “Conan,” 0.8 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million Adult Swim, 12:30-1:30 a.m. ET, 1.3 million
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“With Tuesday pulling a 2.0 in the overnights (pretty low seeing as Letterman doesn’t tread that water until Summer typically) I wonder what that translates in viewers.”
I suspect the demo is everything to these guys. Not just because of the usual ‘only the demo counts’ attitude, but because of the whole idea behind Kimmel’s appointment to 11:35.
The next really interesting number for me will come next Thursday when we see how he does in the finals for week 2. Should be a pretty good indication of how things are going.
ps, GAR, maybe that 2.0 is reflective of how Kimmel takes a hit going from the 25 big markets to 56. Which would be a tip off that his demo overnight will sustain a sharp revision lower.
Unless I am mis understanding you Gary, that 2.0 is in the 56 metered markets. It’s the Demo that is in the top 25 that gets a revision up or down when that is factored in (which we typically never see)
That’s exactly right, GAR. Jimmy’s 56-market number is weak, which may imply his 25-market number is much higher than the final one. Seemed to be the general case last week when they gave us fast nationals.
btw, unless I’m misreading the chart, it looks like Cougar Town’s arrival on TBS might be sideswiping Conan a little. Anything other than Big Bang has caused a pretty severe cratering.
I got you now, I agree, his demo was inflated all last week so I guess we’ll have to go back to the old way of waiting for an NBC press release. I anxiously await the ABC PR spin
I honestly haven’t even looked at the TBS press release in ages, what has Conan’s ratings looked like recently? I honestly haven’t heard a peep out of him in online media or “viral videos” or anything in ages.
GAR, I think Conan has been in the mid to high 0.4s a lot in recent weeks, and last week came in around 0.51. Looks like he’ll need a pretty big Wednesday and Thursday to avoid a downdraft this week.
Well, GAR, I haven’t heard a peep of any other late night show host, because I don’t search for them. That’s as easy as that.
Just to help you, just from last week: The Ricky Gervais and Conan in the bathtub taking a twitpic clip has >195,000 views in YouTube, plus the views on Teamcoco.com
The Alex Jones interview bit has near 60,000 views in YouTube, and has been addressed by all types of media; from Fox News to MSNBC.
He’s doing good work. He’s going to the road again. He’s getting consistent numbers. Those are good news in Team Coco camp.
“…it looks like Cougar Town’s arrival on TBS might be sideswiping Conan a little. Anything other than Big Bang has caused a pretty severe cratering.”
Exactly the same thing that happened last summer with Men at Work and Sullivan & Son.