
via press release:
ABC Marks its Top Regular Thursday in Over 3 Months in Viewers and Young Adults
“Grey’s Anatomy” Returns Up from its Winter Finale with its Best Results in 2 Months
Earning its Best-Ever Lead-In Retention, “Scandal” Wins at 10pm in Adults 18-49
For its 3rd Straight Original and Achieves New Series Highs Across the Board
Thursday Night (8:00-11:00 p.m.)
ABC earned a strong second place on Thursday, beating NBC on the night by 100% in Total Viewers (7.8 million vs. 3.9 million) and by 60% in Adults 18-49 (2.4/7 vs. 1.5/4). The Net was up over its last all-original Thursday 4 weeks ago by 15% in Total Viewers and by 14% in Adults 18-49, hitting its top numbers on the night with regular programming in over 3 months – since 10/4/12.
“Grey’s Anatomy” (9:00-10:00 p.m.)
More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+158%), ABC’s “Grey’s Anatomy” was up over its winter finale on 12/13/12 by 7% (3.1/8 vs. 2.9/8) to match its highest rating in 2 months - since 11/15/12. In addition the show gained 12% in Total Viewers (9.2 million vs. 8.2 million) over its last original to draw its biggest audience since early November - since 11/8/12.
“Scandal” (10:00-11:00 p.m.)
Continuing to deliver its best-ever lead-in retention out of an original “Grey’s” (90%), ABC’s “Scandal” dominated CBS’ “Elementary” in Adults 18-49 (+17% - 2.8/8 vs. 2.4/7) to finish as the No. 1 program in Thursday’s 10:00 p.m. hour for its 3rd straight original broadcast. Surging over its winter finale on 12/13/12 in Total Viewers (+18% - 8.4 million vs. 7.1 million) and Adults 18-49 (+17% - 2.8/8 vs. 2.4/7), “Scandal” delivered new series highs across the board, including viewers and all key Adult demos (AD18-34/AD18-49/AD25-54). Furthermore, the ABC sophomore drama improved by double digits over an original “Private Practice” in the hour on the year-ago night (6.5 million and 2.3/6 on 01/12/12) in viewers (+29%) and young adults (+22%).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/10/13.











great scandal amaizing episode last night
Scandal is a very thrilling show, I’m on the edge of my seat every week. It’s going to be fun to see how they end the season, the first half has been wonderful.
Go Greys
Scandal was amazing last night..as usual. Glad people are finally giving this series a chance.
This is one day ABC can spin the numbers. Great for both Grey’s Anatomy and Scandal which retained very well.
“O M G >SCANDAL WATCH PARTY…..I’M THERE,WHAT PLACE!!…..