Soap Opera Ratings: All Soaps Down in Total Viewers

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January 12th, 2013

via Soap Opera Network:

December 31 – January 4, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,521,000 (-330,000/-398,000)
2. B&B 3,428,000 (-122,000/-24,000)
3. GH 2,760,000 (-257,000/+466,000)
4. DAYS 2,450,000 (-97,000/-58,000)

1. Y&R 3.4/10 (same/-.2)
2. B&B 2.5/7 (same/same)
3. GH 2.1/6 (same/+.4)
4. DAYS 1.8/5 (-.1/-.1)
Women 18-49 Viewers
1. Y&R 795,000 (-61,000/-140,000)
2. GH 672,000 (-21,000/+83,000)
3. B&B 670,000 (+1,000/-6,000)
4. DAYS 522,000 (-20,000/-83,000)

Women 18-49 Rating
1. Y&R 1.2/7 (-.1/-.3)
2. GH 1.1/6 (same/+.2)
3. B&B 1.0/6 (same/-.1)
4. DAYS 0.8/4 (same/-.1)

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Shelly

    @Lynn I was thinking exactly the same thing. Please post the ratings for the talk shows; real numbers not the “Katie is #1 among the freshmen” BS. She’s only #1 because hardly anyone is watching the other talk shows and she’s riding GH’s coattails. I must admit, Steve Harvey’s show is quite watchable!

    There’s always a ratings reduction in January as stories build for the Feb. sweeps. Maybe the flu epidemic is keeping people in drs. offices? I’ve heard of some people around here waiting a couple of hours to see their doctor. Please don’t blast me for a “dumb” theory.

  • diana

    Not too interested in any of the soaps right now, but I am VERY interested in what’s about to happen on GH! Genie Francis as Laura is returning, Jack Wagner’s Frisco is right behind her, they’re resurrecting the Nurse’s Ball, and the show promises an ’80s-style adventure for the Spencer/Scorpio/Cassadine contingent! One more month and I won’t have to FF the whole show any more .. :)

  • robert

    The holiday ratings didn’t last long. Congrats for B&B for hitting number one in 18-34. The first time in history.

  • TimsDale4ever

    Wow, just got through reading the comments under the CBS board for Friday’s Y&R and the majority of them are really bad — way worse than anything I ever say.

    Congrats to GH for bringing back beloved Laura. Fans should be thrilled about this. I never could figure out why they didn’t do this years ago — even before she joined Y&R which shows she obviously would take a daytime job again.

    Waiting for the OLTL resurrection — and hoping it moves to an obscure cable channel soon after the launch. I just hope it’s not too drastically different than before otherwise it’ll be an entirely NEW show which is not what we want.

  • jonboyelk

    @timsdale Waitaminute! You took exception to the naked Neil fantasy coffee spot?????!!!!!!

  • Mike


    Not still sure I will watch the reboots online but I have to say I am excited about the OLTL reboot more now since the head writers have been named. I loved OLTL when the lady head writer was there. It was very different from OLTL’s last years but it was great. If she even comes close to telling the type of stories told back then the show will be great. Now to see who all they cast or bring back.

  • TimsDale4ever

    I’m not sure what you mean jonboy. I know the characters were using the word coffee to mean something sexual, but I still thought it was laugh out loud funny that I posted a snarky comment pre Friday episode about characters talking about something as boring as coffee and then on Friday’s episode several characters were doing just that — even though they were referring to something else. I actually liked Leslie picturing Neil naked. This show needs more of this type of stuff to make it lighter and HOT!!

  • Mike

    For those complaining about the topic titles. When you look at the links for where some of these articles come from they just use the title from that place. The title this week for the ratings was the same title used at Soap Opera Network where the article came from.

    Also many of the articles such as the Katie one are press releases. They just print what the press release says. That is the reason the networks and production companies release them — that is what they want highlighted and stressed.

    I’m sure if TV By the Numbers started changing them the networks would not send them to the website anymore. They would cut them off like Ken Corday did with Soap Opera Digest a few years ago when he didn’t like something they printed about Days of Our Lives.

  • Derrick

    And the negativity starts………………..

  • Jason

    DOOL- what a difference one actor can make for a s/l.Daniel’s story got way more interesting w/Chloe returning.Its great having Nadia back.So many actors can have more than just a cameo.Victor and Kate and Maggie should be on more.Finally a s/l where Sami and Rafe won’t make me fall alseep.Love the start of 2013 for DOOL.

  • Shelly

    Absolutely no negativity here. I’m loving Days and GH. I’m really looking forward to them and sad when I’m scheduled to work and will have to catch them online. Days is awesome. Yesterday’s episode was spectacular just like the good ole days of all soaps. Y & R left me shaking my head.

  • jonboyelk

    @timsdale Did u see Jessica Collins of Y&R is cooking on one of those afternoon talkers? LOL!

  • George

    Y&R. Jill Farren Phelps is up to her same old tricks again, sending half of the cast packing to bring in boring new characters who no ones cares about. The late Douglas Marland stressed that the best way to ruin a show is to do just what she’s doing and has done over the years. .i.e…my beloved Guiding Light. She killed off Maureen Bauer and dismantled half of the show’s characters. Subsequently, the show never recovered and was cancelled. Y&R is just painfully boring these days. There is no sense of urgency to any of the plots. What plots, you ask? MY POINT EXACTLY!!!!! In the minority, I was a fan of Maria Arena Bell. Her fault lay squarely in not knowing how to finish a plot.

  • TimsDale4ever

    Beautifully said George. Your comment concerning Marland (GOD he was genious on WORLD TURNS) reminded me of what one of the soap opera digest editors said once: when a new charcter is introduced you MUST put them with an established character or you will lose your audience. I agree. Think Adrianna who was placed with Noah (who is an aged recast, therefore new). It’s not working combined with the NEW detective on their case. Because they are all new, none of us really care… at least I don’t. And up until twit Adrianna was introduced I thought Noah was going to be interesting. Fooled me…

    I know it always sounds like I’m hating on the show. It’s not that. I just want it to do better and I believe it can with a little thought from someone. I just so remember the days of the 70’s and 80’s with this show. If you missed it, it was nothing short of spectacular. Nothing else could touch it back then. It could still be that way now if someone could have half a brain.

    I didn’t really have a problem with MAB either. I thought the Paul/Ricky story was incredibly interesting as well as Phyllis being busted for running over Christine 20 years ago. The stories had, referring to George here, URGENCY in them. It’s like I watch today and I’m not waiting for anything to be resolved because there really isn’t anything going on to be resolved.

  • jonboyelk

    I’m kind of liking the actress playing Adriana and the Noah recast has grown on me. As far as GH, I’ve been one of its loudest supporters but Yesterdays episode pretty much left me flat. Too much slapstick for my liking. A little for a a long way.

  • Sid

    @ George and Tim….agree 110%….Douglas Marland wrote GL at it’s heights….79-82. Pure genius and his days at ATWT were wonderful as well. You are seeing the systematic killing of Y&R….it is just a mess. All of these new characters are just thrown into the mix, no buildup at all. And I predict Steve Burton’s stay will be a short one. RARELY does an established actor-character such as Burton AKA Jason ever succeed in a another character. My main gripe with MAB was her killing off too core characters. The show was extremely good in her last months.

  • Tim

    Loving days of our lives at this moment,its all getting it together for some very interesting shows,can’t miss it right now ,Days is on fire….Tim

  • TimsDale4ever

    Oh wow, I didn’t realize Marland wrote for GL during that time. It was incredible to say the least. Roger tormenting Rita and Holly (I’ll never forget him chasing pregnant Rita around the fair grounds); was totally in love with Elizabeth Spaulding and her relationships with both Alan and Mike; Lucille Wexler trying to keep Amanda under her skirts and from leaving her; and just on and on. I fell in love with the soaps right about that time with Y&R, ATWT, and GL. I’m sure NBC’s and ABC’s long running soaps were kicking azz then too. If you missed the 70’s and 80’s in daytime you missed ALOT!!!!!! Daytime was at it’s peak then, and when I look at where it is today with Y&R it just breaks my heart that something this extraordinary back then (without seeming to really be trying to all that much) can be this bad now. I don’t get it… It seemed like back then that whatever they threw on tape was just magnificent. It all just seem to work so beautifully and perfectly and EASILY back then. What happened?

  • Derrick

    Negativity, check……………

  • Mike

    TimsDale, I loved Douglas Marland, every show he wrote for. I guess the least liked one was Loving, but he even had good stories there too. His GL and ATWT were just the tops though. He did a wonderful job there. Not every story was great but overall it was a great run.

    And you are right the 70s and the 80s were great for soaps. My biggest complaint is that too many of the soaps lost their identity in the 80s. Too many wanted to be like another soap esp. like General Hospital.

    I watched a lot of soaps back then esp. during the 70s when they were all 30 minutes and each soap was known for something different. But in the 80s it just seemed like they all became the same. All did the return from the dead stories, the out there stories, etc. except for Y&R. I think that is why for so long I loved it more than the rest. I do have to say that I thought soaps really pushed the boundaries during this time too and told some great stories like Cindy’s AIDS on AMC; the AID’s quilt on OLTL; Philip’s teen alcoholism on Y&R; and so many more. Despite some negative publicity about such things as the Ice Princess and stuff soaps got a lot of good press too.

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