Soap Opera Ratings: All Soaps Down in Total Viewers

Categories: '

Written By

January 12th, 2013

via Soap Opera Network:

December 31 – January 4, 2013

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,521,000 (-330,000/-398,000)
2. B&B 3,428,000 (-122,000/-24,000)
3. GH 2,760,000 (-257,000/+466,000)
4. DAYS 2,450,000 (-97,000/-58,000)

1. Y&R 3.4/10 (same/-.2)
2. B&B 2.5/7 (same/same)
3. GH 2.1/6 (same/+.4)
4. DAYS 1.8/5 (-.1/-.1)
Women 18-49 Viewers
1. Y&R 795,000 (-61,000/-140,000)
2. GH 672,000 (-21,000/+83,000)
3. B&B 670,000 (+1,000/-6,000)
4. DAYS 522,000 (-20,000/-83,000)

Women 18-49 Rating
1. Y&R 1.2/7 (-.1/-.3)
2. GH 1.1/6 (same/+.2)
3. B&B 1.0/6 (same/-.1)
4. DAYS 0.8/4 (same/-.1)

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Mike

    I have always loved the writing of Thom Racina who is going to be one of the head writers of the OLTL reboot on TV. This man has lived an interesting life. Someone should make a movie of his life.


    You can even go on his website. Brad Pitt was once his houseboy for 2 years when Brad Pitt was trying to get into acting.

  • Sid

    @ Tim’sDale and Mike……so good to know someone who remembers those days. In my Mom’s house it was CBS….all day from Love of Life in the late morning to Secret Storm at 4:00….all 30 minute shows, each with it’s own identity. The one that rocked for me was The Edge of Night….before it switched to ABC…it was great. another reason the shows then were so well done was the acting. Remember many of the actors on the New York based shows were Theatre trained actors….looks were not as important as acting ability. Back to GL….I loved Diane Ballard and the whole story of when she was murdered by Carrie Marler AKA Tracy Quartermaine. Recently bought the DVD set for the Jennifer Richards murder trial for killing Lucille Wexler….still riveting today.

  • jonboyelk

    @Mike Wow! I remember reading the Happy Hustler. Cool article. Thanks for sharing.

  • Mike

    Sid, I loved the Diane Ballard story too. Jane Elliot was so good as Carrie. I always felt somewhere down the line before GL ended that Carrie would return to town. Jane and Jerry Ver Dorn had great chemistry together too.

    @jonboy — I ran across it last night. I had heard some of those things about him from his website, but the article went into more detail than his website does.

  • LynTX

    Tim, Sid,Jonboy, Mike – your recollections make me wish I had had those experiences since I’m a relatively new viewer of soaps (less than 10 yrs). But would like your (and others) take on something: since there are only so many circumstances in life (WTD, death, marriage, murder, infidelity, etc.) can it be that after 30, 40, 50 yrs, its hard to write these circumstances in a ‘fresh’ way? And with the advent of reality tv are TPTB forced to try and compete, thus the shallow, salacious s/ls?

  • Mike

    I don’t think so LynTX.

    Just my opinion. I was a big fan of Search For Tomorrow. Mary Stuart played the character of Jo on that show for 35 years, and she went through a lot of stuff in those 35 years. But you know in 35 years and across two networks and multiple writers, she never once suddenly had a child show up that she didn’t remember giving birth to. She had a child to die but that child did not show back up years later and find out it’s corpse had been stolen or it was brought back from the dead. She had multiple love stories, several loves of her life, and one best life-long friend from day one of the show. Multiple writers kept this lady true to who she was and her character was solid.

    I think the majority of the problems with todays soaps — at least with the two I still watch and the other two that I gave up years ago — is just lazy writing. Writers used to write with characters in mind and using story to build that character into someone the audience wanted to tune in daily to see what was happening. Now the writers come up with plots they want to tell and they just change characters as they want to fit the plots. It’s just easier to invent something and then come up with some lame excuse to make it work. So what if it doesn’t make sense. And soap fans for the most part are so scared the networks will cancel their show they say don’t complain or don’t be negative — just watch and be thankful your show is on.

    Personally I think that is a cop out. In that article above on Thom Racina he said in 1998 that soap head writers were making $18,000 a week. To me that is a lot of money. I can imagine that it is a lot higher now. That doesn’t make me feel too good about having to accept lazy writing when they are making those big bucks.

    And as far as repeating stuff, soaps have repeated stories for years. The baby switch story on Days in 2009 was a big repeat story already done on multiple shows, but it was the last time that I enjoyed any story on Days in years. If you keep something interesting, have good actors, good dialogue, good drama, characters fans care about….then even a tired story can be entertaining. Just my opinion.

  • TimsDale4ever

    LynTx, you bring up a valid point that I’ve thought of before — that maybe I’m just TIRED of the genre. I think ONE of the problems for me is that the shows since about 2000 are staffed with characters that are just so annoying. All those teenagers, whining about everything, and having that me, me, me attitude. Y&R’s new regime has added even more of them now — Fen, Summer, and now Adrianna. When I started watching ATWT in college in 1978 the show’s characters were more like my parents age. They were so mature and their problems reflected that age. Everything wasn’t about sex. I was a teenager at the time and could not have cared less that there weren’t any characters my age on the show. They did’t need any – I couldn’t take my eyes off of the established characters that were already there. And the stories were so real and complex. Everyone wasn’t always hanging out in the PUBS dragging around laptops and cellphones, they were in their homes in family environments. I understand why the shows are produced that way now so as to attract that younger (Jersey Shore) crowd so they can charge the advertisers through the roof. I watched OLTL the last year it was on and just adored Vicki (Erica Slezak). It didn’t matter what she was doing — everything she was involved in seemed so true to life. Give me a show full of hers and I’ll skip the JERSEY SHORE/ THE HILLS characters on soaps completely.

  • Deeann

    Getting rid of Steve Burton is the best thing to happen to GH – like, ever. I feel sorry for Y&R viewers. That son of a gun is gunna suck up airtime like no one will believe!

  • LynTX

    Thank you for your insights. I enjoy soaps and want them around a long time. But sometimes I get weary that WE the audience have accepted and expect the lazy writing. If a new character is introduced, its not about ‘who’ this person is or how they will impact the canvas but rather – who will they hook-up with. Or a couple is only worth watching if they are cheating! So reality tv.

    Sorry, I just thought soaps were more about the evolution of a character; be it good, bad or indifferent.

  • Sid

    very good points TimDale……Mary Stuart was a treasure. Loved her rivalry with Andrea then Stephanie. And crazy Morgan Fairchild, even though she killed the beloved Eunice.

  • Nick

    GH is correctly crushed after putting Robert Scorpio in a coma. Hope it keeps crashing. Stupid decision.

  • jonboyelk

    So true. Daytime drama in the past was all about character development. We the audience knew these characters as well as we knew our best friends. It was a rarity for anyone to do something out of character. We laughed with them and cried with them. I was just a little kid when I first saw a soap. I didn’t know anything about adultery etc but I got wrapped up in the shows because of the characters. I still remember my first soap crush was Leslie Charleson as Iris Donnelly on Love is a Many Splendored Thing. Didn’t know what in hell Iris was doing, but I liked HER.

  • Sid

    @jonboy….I loved Donna Mills as Iris’ sister Laura and David Birney as Mark Garrison. That show had a very cool vibe about it before Y&R came along.

© 2015 Tribune Digital Ventures