via press release:
“THE NFL ON CBS’s” BROADCAST OF BALTIMORE’S WIN OVER DENVER DRAWS LARGEST AUDIENCE FOR SATURDAY AFC DIVISIONAL PLAYOFF GAME IN 26 YEARS
AFC Divisional Playoff Game Average 35.3 Million Viewers
GAME ALSO RATES AS HIGHEST SATURDAY AFC DIVISONAL PLAYOFF GAME IN 19 YEARS
Double Overtime Game Earns HH Rating/Share of 20.1/36
THE NFL ON CBS’s broadcast of the AFC Divisional Playoff game featuring the Baltimore Ravens’ 38-35, double-overtime victory over the Denver Broncos on Saturday, Jan. 12 was seen by an average of 35.3 million viewers (Persons 2+), up 3% from last year’s 34.2 million (Denver-New England).
The 35.3 million viewer average is the largest audience for a Saturday AFC Divisional Playoff game in 26 years (as far back as CBS records go, 1987-88 season).
The AFC Divisional Playoff game on Saturday scored an average fast-national household rating/share of 20.1/36, up 9% from last year’s 18.5/30 (Denver-New England).
Yesterday’s 20.1/36 is the highest-rated Saturday AFC Divisional Playoff game in 19 years (22.0/48; L.A. Raiders-Buffalo; 1/15/94; NBC).
The average viewership peaked and rating/share for the Ravens-Broncos game peaked with 40.8 million viewers and a 24.0/39 (8:00-8:30 PM, ET), respectively.