TV Ratings Saturday: Football Scores a Touchdown, 'Miss America' Down

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January 13th, 2013

Scoreboard FOX CBS ABC NBC
Adults 18-49: Rating/Share 8.5/23 4.3/12 1.3/4 0.5/1
Total Viewers (million) 24.027 14.005 5.721 1.641

Due to the nature of live  programming the ratings for CBS and  FOX (NFL Football) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

FOX was number one last night with adults 18-49 and with total viewers.

On FOX, The 49ers-Packers game earned a preliminary 8.5 adults 18-49 rating from 8-11PM.

On ABC, a special Miss America themed 20/20 garnered a 0.6 adults 18-49 rating. The Miss America pageant scored a 1.6 adults 18-49 rating down 11% from last year's 1.8.

On CBS, 48 Hours garnered 1.3 adults 18-49 rating, up 18% from last week's 1.1 adults 18-49 rating.


Broadcast primetime ratings for Saturday, January 13, 2013

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 CBS Football Overrun - Live 10.1/28 30.78
FOX NFL Football (8-10PM) - Live 8.5/23 24.03
ABC 20/20 Pageant Confidential 0.6/2 3.01
NBC The Biggest Loser (8-10PM) - R 0.5/1 1.50
9:00 ABC The 2013 Miss America Competition 1.6/4 7.08
CBS Criminal Minds - R 1.5/4 5.58
10:00 CBS 48 Hours 1.3/4 5.72
NBC Deception - R 0.4/1 1.92

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Tebow’s Bro

    Suck on that, Peyton!

  • MikeS

    That Packers-9ers game is really low. I know it’s prelims but in the finals it won’t go up by too much. Maybe it will reach 30 million. That’s low for a 2nd round matchup of storied franchises.

  • Winning C.

    This Saturday is the best Saturday of the year every year, there’s actually a huge turnout between 2-3 networks.

    CBS was real lucky to have one of the hardest fought games of all-time probably since the 1982 Epic in Miami where the Chargers beat the Dolphins at the Orange Bowl. A little bit of history lesson for you kids. LOL! You basically had Sugar Ray Lewis possible final game against Peyton Ratings Grabber Manning. As long as it was close you have a game that probably peaked around 45 million viewers when finals are released.

    FOX was unlucky with the best match-up of the weekend, the 49ers overmatched the Packers and got last week type numbers.

    ABC was the real winner to me last night, this Pageant is starting to become a Saturday night staple. It got a 2.0 in the last half-hour and almost 9 million viewers. That is huge as ABC knows they can easily get a better number than this if it wasn’t opposite football but I think that sort of drives the numbers up as well that football fans like me can tune in and change the channel if the football game isn’t any game.

    I don’t think we’re going to see original programming on the night anytime soon but I would like to see more specials like these pageants air on the night.

  • Tom

    On June 3, 2012, the Miss USA Pageant got a 1.8/5/6.1MM. Those numbers are close enough to the ones for Miss America to make me believe that’s about the norm for beauty pageants these days. Beauty pageants aren’t nearly as popular as they were before feminists started attacking them. So, I don’t see pageant ratings increasing in the future. I’d be surprised if most of them don’t eventually disappear altogether.

  • KJ Styles

    @MikeS- I think the Niners/Packers game was lower than expected only because the Ravens/Broncos game went into double OT. A lot of people (myself included) didn’t turn to the Niners game until the Ravens game was over. By that time the Niner game was late into the 1st quarter.

  • CookyMonzta

    Seven million is an enormously far cry from what this pageant used to draw. The NFL game is not much of an excuse, because I doubt they would have drawn more than another million.

    I’m afraid to say this, but this kind of pageant–and to be even more blunt, ALL pageants of this type–have outlived their purpose. I doubt it will be long before Donald Trump sells his stake in the entire Miss Universe group of pageants. I don’t think they even televised the Miss Teen USA last year.

    There was a time when the Miss America used to draw 30 million, if not 40 million. If I’m not mistaken, this pageant was still capable of drawing 20 million in the 1990s. Not anymore. That is why the conventional networks gave up on it the first time, and it won’t be long before its third run on ABC (1954-55, 1997-2005, 2011-?) will come to an end. When that happens, it’ll be all the more difficult for them to get a long-term contract with any cable network, because the conventional networks will not touch it again.

    Though it may be only 8½ years away, I have this feeling that the Miss America might not make it to 100. How close has this pageant come to bankruptcy, and when? If it does make it to 100, they had better hold its 100th anniversary at the original Convention Hall in Atlantic City, in SEPTEMBER, like it used to be. Personally, I believe the pageant has worn out its welcome mat in Las Vegas, and MUST come back to New Jersey, where it belongs!

  • tv log

    Miss Universe beat Miss America! Wow! X factor winner of December 20, 2012 Wednesday! ABC and Miss America organization are idiots! Who has brains scheduled Miss America against National Football League Divisional Play offs! Donald Trump pageant beat NBA Western Conference finals in 2002 Spring! ABC knows NFL different story! Come on! This pageant had been scheduled Labor Weekends for decades! Now running against NFL! ABC finished Third is not right! Beating NBC run ons! ABC is third place finisher!

  • rob60990

    Sure the FOX game would have been higher if CBS didnt run over.

  • Ji (g)

    I guess the 98% of the people watching these beauty contest, ( those other than family, relatives and friends). Can’t get there wives to let them go down to the local bar for a wet t-shirt competition.

  • Ji (g)


  • Joseph

    The NFL should have held-up the start of the San Francisco/Green Bay game until the Baltimore/Denver game had ended.

    Yes, some 65,000 fans at Candlestick Park would have been inconvenienced, but TV viewers would have been able to see both games in full.

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