Live+7 DVR Ratings: 'Crimetime Saturday' Programming Block is the Only Non-Sports Original in Week 14

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”. There were only 7 such programs during the holiday week of December 24-December 30.

During the fourteenth week of the 2012-2013 season (December 24-December30), Crimetime Saturday programming block topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 0.1 adults 18-49 ratings points.

Crimetime Saturday topped the % adults 18-49 ratings increase from DVR viewing, adding 25% to its Live+Same Day adults 18-49 ratings.

Crimetime Saturday led total Viewership gains, adding 0.471 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 CRIMETIME SATURDAY-12/29/2012 CBS 0.4 0.5 0.1 25%
2 CRIMETIME SATURDAY 8PM-12/29/2012 CBS 0.4 0.5 0.1 25%
3 60 MINUTES-12/30/2012 CBS 1.6 1.6 0.0 0%
4 OT, THE-12/30/2012 FOX 6.2 6.2 0.0 0%
5 NBC SUNDAY NIGHT FOOTBALL-12/30/2012 NBC 10.5 10.5 0.0 0%
6 FOOTBALL NT AMERICA PT 3-12/30/2012 NBC 5.5 5.5 0.0 0%
7 FOOTBALL NT AMERICA PT 2-12/30/2012 NBC 1.6 1.6 0.0 0%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 CRIMETIME SATURDAY-12/29/2012 CBS 0.4 0.5 0.1 25%
2 CRIMETIME SATURDAY 8PM-12/29/2012 CBS 0.4 0.5 0.1 25%
3 60 MINUTES-12/30/2012 CBS 1.6 1.6 0.0 0%
4 OT, THE-12/30/2012 FOX 6.2 6.2 0.0 0%
5 NBC SUNDAY NIGHT FOOTBALL-12/30/2012 NBC 10.5 10.5 0.0 0%
6 FOOTBALL NT AMERICA PT 3-12/30/2012 NBC 5.5 5.5 0.0 0%
7 FOOTBALL NT AMERICA PT 2-12/30/2012 NBC 1.6 1.6 0.0 0%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 CRIMETIME SATURDAY 8PM-12/29/2012 CBS 2941 3412 471 16%
2 CRIMETIME SATURDAY-12/29/2012 CBS 2769 3213 444 16%
3 60 MINUTES-12/30/2012 CBS 10265 10530 265 3%
4 NBC SUNDAY NIGHT FOOTBALL-12/30/2012 NBC 30281 30426 145 0%
5 FOOTBALL NT AMERICA PT 3-12/30/2012 NBC 15901 15912 11 0%
6 FOOTBALL NT AMERICA PT 2-12/30/2012 NBC 4839 4845 6 0%
7 OT, THE-12/30/2012 FOX 17813 17817 4 0%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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