Nielsen Study Shows Vast Majority of TV Viewing is Still Done Live; DVR Viewing Beyond 7 Days is Extremely Rare
Nielsen released its cross-platform report for Q3 of 2012 and it contained some interesting statistics about DVR vs. live viewing habits. Mainly that most TV is still viewed live and DVR viewing beyond seven days is pretty much non-existent. Check out the graphics below for more.
via Nielsen blog post: