via press release:
TRAVEL CHANNEL EMBARKS ON THE FIRST EVER “TRIP OF A LIFETIME” PROGRAMMING EVENT AND SWEEPSTAKES
TAKING OFF ON SUNDAY, JANUARY 27 at 8:00 p.m. ET/PT
Lucky Winners Will Jet Away On A $100,000 Dream Vacation to Italy and Croatia
Lincoln Signs On as Presenting Automotive Sponsor
CHEVY CHASE, MD (Jan. 14, 2013) – Travel Channel presents the first ever “Trip of a Lifetime” programming event and sweepstakes, launching on Sunday, January 27 at 8:00 p.m. ET/PT. This first of its kind multiplatform event begins with a one-hour television special, spotlighting the Adriatic Sea and the historic and tunning coasts of Italy and Croatia, and culminates with an unprecedented $100,000 custom dream vacation giveaway. The “Trip of a Lifetime” online sweepstakes (travelchannel.com) runs from January 27, 2013 to March 24, 2013. Lincoln, the luxury automotive brand, is the presenting automotive sponsor.
“We know that our viewers are more than just ‘armchair travelers’, so we are excited to be able to give away a true ’Trip of a Lifetime’ that is being featured in our special,” said Laureen Ong, President, Travel Channel, “We have hand selected some of the most unexpected, exclusive and outside the guidebook experiences imaginable – all in some of the most beautiful and exciting places in the world. This is really so much bigger than the television special. It is an event… a truly aspirational travel adventure.”
The “Trip of a Lifetime” special, hosted by travel expert Samantha Brown, and featuring a core group of Travel Channel stars, including Adam Richman, Bert Kreischer and Anthony Melchiorri, introduce viewers to the stunning highlights of this extravagant vacation. The 2013 “Trip of a Lifetime” sweepstakes offers one lucky viewer a chance to build and win the most over-the-top, multi-destination trip, packed with exclusive and unique experiences they can imagine. Destination highlights and exclusive events will be featured within the region, allowing the audience to build and customize their own “Trip of a Lifetime” itinerary. The winning travelers (up to four friends or family) will get to jet away on their own dream itinerary, with an approximate retail value of $100,000.
Visit travelchannel.com to enter for a chance to win your own “Trip of a Lifetime.” Create your own Adriatic adventure or choose from one of our hosts' itineraries inspired by the show.
“Trip of a Lifetime” is produced by High Noon Entertainment with Patrick Jager as Executive Producer. Bill Howard serves as executive producer for Travel Channel.
TRAVEL CHANNEL (http://www.travelchannel.com) is a multiplatform travel lifestyle brand with the core mission of providing inspiring and compelling programming that takes viewers beyond their everyday destinations, making the unfamiliar familiar, whether it's around the world or around the block. A dual feed network that is also available in HD, Travel Channel is the world’s leading travel media brand, and is available in over 94 million U.S. cable homes. Owned and operated by Scripps Networks Interactive (NYSE: SNI), Travel Channel has offices in Chevy Chase, MD, and New York, NY. Scripps Networks Interactive (NYSE: SNI) also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.
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