'

Cable News Ratings For Saturday-Sunday, January 12-13, 2013

Categories: '

Written By

January 15th, 2013

 

Live + Same Day Cable News Ratings for Saturday & Sunday, January 12-13, 2013

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         629            122            210
CNN         312             95            134
MSNBC         292            127            145
CNBC         151             69             96
FBN           21             11             12
HLN         289            117            157
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         698             56            140
CNN         280             64            100
MSNBC         291            150            191
CNBC         201            101            139
FBN           13               3               5
HLN         259             73            111
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC         589            119            209
CNN         283             81            113
MSNBC         317            166            165
CNBC         148             58             82
FBN           19               5               9
HLN         261            119            153
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC         679            119            204
CNN         301             93            121
MSNBC         480            302            284
CNBC         203             87            125
FBN           37               6             16
HLN         273            109            135

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

-

 
  • Raz

    No body comes here, because no body cares about the weekends. Yeah, tell em you won with sex, drugs and preditors.

  • Pundit

    MSNBC 25-54 numbers reflect dateless Obama supporters. Well, at least they are doing something productive

  • cathy

    Here is just a link of responses from people in the marketing business about demos groups. And if the 18-35 or here the 25-54 is the all great demo that only marketing and madison ave cares about.
    http://www.linkedin.com/answers/marketing-sales/advertising-promotion/advertising/MAR_ADP_ADV/997622-204505

    When I finished up my MBA two years ago. Our marketing classes talked a lot about the changes in the U.S.A. Baby Boomers still have most of the money in our country. Right now with the high unemployment it’s the 18-35 group that has the less money to spend.

    So, when this site rates the 25 top cable show it is only using the 18 – 35 demo. That page is only telling us what shows are popular to that group of people not what shows get the highest price from ads.

  • Pundit

    Great link, Cathy.

    “Don, I don’t believe there is a ‘key’ advertising demographic. It depends so much on the product or service you are trying to sell.”

    Nickelodeon makes a lot of money off an under 18 crowd

  • AppleStinx

    No weekday primetime program on MSNBC got higher ratings in the A25-54 group than either ‘Predator’ or ‘Lockup’ on Sunday. Not even close.

  • Laurence Glavin

    MSNBC is presenting more news from early morning until about 5:00 pm Eastern on weekends than it used to. The prison docs and such as take up the evenings and overnights on weekends now. On Sundays, there are a couple of repeats of “Meet the Press”.

  • Ratboy

    @ AppleStinx
    Posted January 15, 2013 at 11:36 AM
    No weekday primetime program on MSNBC got higher ratings in the A25-54 group than either ‘Predator’ or ‘Lockup’ on Sunday. Not even close.

    As Mark2 would say…….Thats gotta hurt!!!!

© 2014 Tribune Digital Ventures