Live + Same Day Cable News Ratings for Saturday & Sunday, January 12-13, 2013
| Saturday | |||
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| Total Day | |||
| FNC | 629 | 122 | 210 |
| CNN | 312 | 95 | 134 |
| MSNBC | 292 | 127 | 145 |
| CNBC | 151 | 69 | 96 |
| FBN | 21 | 11 | 12 |
| HLN | 289 | 117 | 157 |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | 698 | 56 | 140 |
| CNN | 280 | 64 | 100 |
| MSNBC | 291 | 150 | 191 |
| CNBC | 201 | 101 | 139 |
| FBN | 13 | 3 | 5 |
| HLN | 259 | 73 | 111 |
| Sunday | |||
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| Total Day | |||
| FNC | 589 | 119 | 209 |
| CNN | 283 | 81 | 113 |
| MSNBC | 317 | 166 | 165 |
| CNBC | 148 | 58 | 82 |
| FBN | 19 | 5 | 9 |
| HLN | 261 | 119 | 153 |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | 679 | 119 | 204 |
| CNN | 301 | 93 | 121 |
| MSNBC | 480 | 302 | 284 |
| CNBC | 203 | 87 | 125 |
| FBN | 37 | 6 | 16 |
| HLN | 273 | 109 | 135 |
For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2012)
CNN/HLN: 99.727 million HHs
CNBC: 97.497 million HHs
FNC: 97.981 million HHs
MSNBC: 95.526 million HHs
Fox Business: 68.407 million HHs
-
No body comes here, because no body cares about the weekends. Yeah, tell em you won with sex, drugs and preditors.
MSNBC 25-54 numbers reflect dateless Obama supporters. Well, at least they are doing something productive
Here is just a link of responses from people in the marketing business about demos groups. And if the 18-35 or here the 25-54 is the all great demo that only marketing and madison ave cares about.
http://www.linkedin.com/answers/marketing-sales/advertising-promotion/advertising/MAR_ADP_ADV/997622-204505
When I finished up my MBA two years ago. Our marketing classes talked a lot about the changes in the U.S.A. Baby Boomers still have most of the money in our country. Right now with the high unemployment it’s the 18-35 group that has the less money to spend.
So, when this site rates the 25 top cable show it is only using the 18 – 35 demo. That page is only telling us what shows are popular to that group of people not what shows get the highest price from ads.
Great link, Cathy.
“Don, I don’t believe there is a ‘key’ advertising demographic. It depends so much on the product or service you are trying to sell.”
Nickelodeon makes a lot of money off an under 18 crowd
No weekday primetime program on MSNBC got higher ratings in the A25-54 group than either ‘Predator’ or ‘Lockup’ on Sunday. Not even close.
MSNBC is presenting more news from early morning until about 5:00 pm Eastern on weekends than it used to. The prison docs and such as take up the evenings and overnights on weekends now. On Sundays, there are a couple of repeats of “Meet the Press”.
@ AppleStinx
Posted January 15, 2013 at 11:36 AM
No weekday primetime program on MSNBC got higher ratings in the A25-54 group than either ‘Predator’ or ‘Lockup’ on Sunday. Not even close.
As Mark2 would say…….Thats gotta hurt!!!!