Disney Channel is Week's #1 TV Network Across All Major Kids; Disney Junior's 'Sofia the First' is #1 Cable TV Series in Kids 2-5 in Premiere Week
via press release:
For the week of January 7, 2013, Disney Channel dominated the kids’ TV landscape, ranking as the #1 TV network in Total Day for the second consecutive week across Kids 2-11, Kids 6-11 and Tweens 9-14 and standing as the #1 cable TV network in Total Viewers, topping Nickelodeon for the 2nd week in a row. Notably, in Kids 6-11 and Tweens 9-14, Disney Channel has been TV’s #1 network on a weekly basis for 83 consecutive weeks in the target demos, and out-performed Nickelodeon by double-digits for the 62nd and 64th straight week, respectively.
For the second straight week, an airing of Disney’s Tangled was the week’s #1 scripted cable TV telecast in Total Viewers and the #1 TV telecast in Kids 2-11. Moreover, the network held the week’s Top 10 TV telecasts in Kids 6-11 (#1, Austin & Ally) and Top 11 cable TV telecasts in Tweens 9-14 (#1, Shake It Up).
Disney Junior Preschooler Block:
For the week, Disney Junior delivered the week’s #1 cable TV series with newcomer Sofia the First in Kids 2-5 and Girls 2-5, and was the week’s #1 cable TV series across kid cable networks in Total Viewers and Women 18-49. Weekly averages for Sofia the First were powered by Friday’s regal debut which became the #1 preschool series launch in cable TV history in Girls 2-5, Adults 18-49 and Women 18-49, and was the #1 most-watched preschool series premiere in over six years in Total Viewers (2.7 million – #2 most-watched in the past 12 years overall).
Disney Junior held the week’s Top 4 cable TV series in Kids 2-5 and the Top 4 preschool cable TV series in Women 18-49 with Sofia the First, Jake and the Never Land Pirates, Doc McStuffins and Mickey Mouse Clubhouse.