via press release:
OXYGEN DROPS PLANS TO AIR ‘ALL MY BABIES’ MAMAS’ FOLLOWING ONLINE CAMPAIGN
- Sabrina Lamb, best-selling author, gathered over 37,000 signatures on her Change.org petition asking Oxygen to drop the proposed show starring Atlanta-based rapper Shawty Lo
- Sabrina’s campaign garnered the support of the Parents Television Council, and popular radio host Mo’ Kelly
NEW YORK, NY – The Oxygen Network confirmed today that they will not move forward with plans to air a controversial proposed show, “All My Babies’ Mamas,” after more than 37,000 people supported a petition on Change.org demanding that Oxygen pull support for the show. “All My Babies’ Mamas” had been set to feature rapper Shawty Lo, his 11 children, and their 10 mothers.
The petition on Change.org was started by author Sabrina Lamb, who launched the campaign in late December, days after Oxygen announced plans to develop the show and a trailer, featuring the 11 mothers and Shawty Lo’s current 19-year-old girlfriend, was leaked on the internet. Her campaign quickly garnered national media attention and culminated this morning in simultaneous petition deliveries in New York City, Los Angeles, and Philadelphia to the offices of Oxygen, owner NBC Universal, and broadcaster Comcast.
“On this official birthday of the late Rev. Dr. Martin Luther King, who fought for justice for all, and especially children, he once said, ‘Our lives begin to end the day we become silent about things that matter.’ I am pleased that Oxygen Media has heard the outrage of over 37,000 consumers and shareholders who said, ‘enough is enough,’” said Lamb, who started the petition on Change.org. “We will not support any network and advertiser which exploits the plight of children and targets young women with stereotypical, dangerous, unsafe messages. This petition, this victory is for them. Adults have choices and today, children, through 37,000 petitioners, have voices.”
In a statement provided by an Oxygen spokesperson to Change.org, the network announced that plans for the show will not move forward.
“As part of our development process, we have reviewed casting and decided not to move forward with the special,” the Oxygen statement said. “We will continue to develop compelling content that resonates with our young female viewers and drives the cultural conversation.”
Lamb’s campaign was endorsed by the Parents Television Council, Industry Ears, Rap Rehab, The Odyssey Project, Black Men in America, and Los Angeles radio host Mo’ Kelly.