'Switched at Birth' Climbs Over Season 2 Debut in Target Demos; Monday’s #1 Scripted Prime Cable Telecast in Women 18-34

Categories: Network TV Press Releases

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January 15th, 2013

via press release:

Switched At Birth” Climbs Over Season 2 Debut in Target Demos; Monday’s #1 Scripted Prime Cable Telecast in Women 18-34, Women 18-49 and Females 12-34

 

Bunheads” is Cable’s #1 Scripted Show at 9PM in Women 18-34/Women 18-49

 

 

Switched At Birth” (8:00 – 9:00 p.m.)

 

Against all original programming on the broadcast front, Switched At Birth” posted gains in key demos  and ranked as Monday’s #1 scripted cable TV telecast in Prime in Women 18-34 (462,000/1.4 rating), Women 18-49 (715,000/1.1 rating) and Females 12-34 (751,000/1.6 rating), and was the #1 scripted cable TV telecast at 8 o’clock in Adults 18-34 (583,000/0.9 rating), Adults 18-49 (916,000/0.7 rating) and Viewers 12-34 (893,000/1.0 rating).

 

  • Week to week, “Switched At Birthwas up by 13% in Adults 18-34 (583,000 vs. 517,000), by 5% in Women 18-34 (462,000 vs. 441,000), by 4% in Adults 18-49 (916,000 vs. 882,000) and by 3% in Viewers 12-34 (893,000 vs. 866,000).

 

Bunheads” (9:00 – 10:00 p.m.)

 

For the 2nd consecutive week,Bunheads” qualified as the #1 scripted cable TV telecast at 9 p.m. in Women 18-34 (299,000/0.9 rating) and Women 18-49 (477,000/0.7 rating).

           

Source: NTI, 1/14/13, U.S. ratings, Live + Same Day.

 
  • Peggy

    Was recording and watching it every week but have now cancelled any further records and stopped watching the program this week immediately because they have now politicized the program to push Obama’s liberal agenda.

    Last week they were pushing Obama’s class warfare BS and this week they were pushing the illegal immigrant issue.

    I am Hispanic and I found it extremely offensive both last week and this week and will no longer watch.

    Bottom line, I refuse to be manipulated and indoctrinated by the liberal writers of these programs who choose to use these programs to push Obama’s socalistic agenda.

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