'Switched at Birth' Climbs Over Season 2 Debut in Target Demos; Monday’s #1 Scripted Prime Cable Telecast in Women 18-34

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via press release:

“Switched at Birth” Climbs Over Season 2 Debut in Target Demos; Monday’s #1 Scripted Prime Cable Telecast in Women 18-34, Women 18-49 and Females 12-34

 

“Bunheads” is Cable’s #1 Scripted Show at 9PM in Women 18-34/Women 18-49

 

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

Against all original programming on the broadcast front, “Switched at Birth” posted gains in key demos  and ranked as Monday’s #1 scripted cable TV telecast in Prime in Women 18-34 (462,000/1.4 rating), Women 18-49 (715,000/1.1 rating) and Females 12-34 (751,000/1.6 rating), and was the #1 scripted cable TV telecast at 8 o’clock in Adults 18-34 (583,000/0.9 rating), Adults 18-49 (916,000/0.7 rating) and Viewers 12-34 (893,000/1.0 rating).

 

  • Week to week, “Switched at Birth” was up by 13% in Adults 18-34 (583,000 vs. 517,000), by 5% in Women 18-34 (462,000 vs. 441,000), by 4% in Adults 18-49 (916,000 vs. 882,000) and by 3% in Viewers 12-34 (893,000 vs. 866,000).

 

“Bunheads” (9:00 – 10:00 p.m.)

 

For the 2nd consecutive week, “Bunheads” qualified as the #1 scripted cable TV telecast at 9 p.m. in Women 18-34 (299,000/0.9 rating) and Women 18-49 (477,000/0.7 rating).

           

Source: NTI, 1/14/13, U.S. ratings, Live + Same Day.

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