ABC Outperforms NBC and Fox on Monday in Total Viewers and Adults 18-49

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via press release:

ABC Outperforms NBC and Fox on Monday in Total Viewers and Adults 18-49

 

ABC’s “The Bachelor” Grows Week to Week and Year to Year in Adults 18-49, While Leading its Time-Slot and Ranking as Monday’s No. 1 TV Series in Women 18-34

 

“Castle” More than Doubles the Audience of NBC’s “Deception”

With its Most-Watched Telecast Since November

 

Monday Night (8:00-11:00 p.m.)

With “The Bachelor” and “Castle,” ABC earned second place on Monday in Total Viewers (8.0 million) and Adults 18-49 (2.2/6), outdelivering original lineups on both NBC (“The Biggest Loser”/”Deception” – 5.6 million and 2.1/5) and Fox (“Bones”/”Bones” – 7.9 million and 2.1/5). The Net dominated the night in Women 18-34, beating runner up CBS by 22% (2.8/8 vs. 2.3/6).  ABC delivered an 8-week high on the evening among Adults 18-49 with regular programming – since 11/19/12.

 

“The Bachelor” (8:00-10:00 p.m.)

Up over its week-ago season premiere in Total Viewers (+7% – 7.4 million vs. 6.9 million) and Adults 18-49 (+4% – 2.4/6 vs. 2.3/6), ABC’s “The Bachelor” finished No. 2 in its 2-hour time period to CBS’ comedy block.  The ABC unscripted series won its time slot among its core audience of Women 18-34 (3.3/9) to finish as Monday’s No. 1 series for the 2nd week in a row.  Head to head from 8:00 – 10:00 p.m., ABC’s “The Bachelor” beat out NBC’s “The Biggest Loser 14” in Total Viewers (+19% – 7.4 million vs. 6.2 million) and Adults 18-34 (+17% – 2.1/6 vs. 1.8/5), while tying in Adults 18-49.  In addition to building week to week, “The Bachelor” improved over its 2nd telecast last season by 9% in Adults 18-49 (2.2/5 – 1/9/12).

 

 “Castle” (10:00-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Castle” more than doubled the audience of NBC’s “Deception” (+117% – 9.1 million vs. 4.2 million) and led by strong margins with key Adults: AD18-49 (+19% – 1.9/5 vs. 1.6/4) and AD25-54 (+26% – 2.4/6 vs. 1.9/5).  The ABC drama ranked No. 1 in the hour across the Women measures (W18-34/W18-49/W25-54). Building for its 2ndstraight original, “Castle” posted its most-watched telecast since November 19, 2012.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 1/14/12.

 

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