'The Biggest Loser' Maintains 100% of Last Week's Premiere; 'Deception' Ties for #1 Among 10 p.m. Dramas in women 18-34

Categories: Network TV Press Releases

Written By

January 15th, 2013

via press release:

*	From 8-10 p.m. ET, "The Biggest Loser" (2.4 rating, 6 share in
adults 18-49, 6.3 million viewers overall) maintained 100 percent of
its rating last week for the show's time-period season premiere,
despite the addition this week of competition from original comedies
on CBS.  In the time period, "Biggest Loser" tied for #2 on ABC, CBS,
NBC and Fox in adults 18-49 and is #2 outright among those networks in
adults 25-54.  

*	From its first half-hour to its fourth, "Loser" grew by 19
percent in 18-49 rating (to a 2.7 from a 2.2), the biggest gain over
those two hours on ABC, CBS, NBC or Fox.

*	Week two of "Loser" matched the show's year-ago second episode
in 18-49 (2.4/6 on Tuesday, Jan. 10, 2012 from 8-10) and is up 9
percent versus last year's finale (2.2/7 on May 1, 2012), despite the
move of the show from its long-time home on Tuesdays to new night
running head-to-head against ABC's "Bachelor," CBS's comedies and
Fox's "Bones."

*	From 10-11 p.m. ET, "Deception" (1.6/4 in 18-49, 4.2 million
viewers overall) maintained 80 percent of its premiere rating last
week (2.0), despite this week facing original competition from CBS's
"Hawaii Five-0" for the first time.  "Deception" matched NBC's average
in the time period last season in 18-49 rating (1.6)

*	In adults 18-34, "Deception" finished within a tenth of a point
of #1 among the slot's three dramas on ABC, CBS and NBC (with a 1.3
rating, behind "Hawaii Five-0's" 1.4) and in women 18-34, "Deception"
tied for #1 among those three dramas (1.8, tied with "Castle").
 
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