USA Network and Matt Bomer Partner With Gilt and Alton Lane to Bring the Fashionable World of 'White Collar' to Life
via press release:
USA NETWORK AND MATT BOMER PARTNER WITH GILT AND ALTON LANE TO BRING THE FASHIONABLE WORLD OF “WHITE COLLAR” TO LIFE
Online Sale Coincides with Winter Season Premiere of WHITE COLLAR
on Tuesday, January 22 at 10/9c
Complete Collection of Bespoke Suits and Exclusive Accessories
Curated to Emulate the Ultimate Style of Character Neal Caffrey
NEW YORK – January 17, 2013 – USA Network, the #1 cable network, has partnered with Gilt.com (www.gilt.com), the innovative online shopping destination, and Alton Lane, the purveyor of premium bespoke clothing for men, to offer an exclusive Neal Caffrey inspired sale. Actor and WHITE COLLAR star Matt Bomer designed and hand selected a collection of tailored accessories and bespoke suiting and shirting fabrics. Inspired by the classic style of his WHITE COLLAR lead character, the “Caffrey Collection” debuts on Gilt.com, Tuesday, January 22, coinciding with the launch of the series’ final six episodes of the fourth season. Alexandra Shapiro, USA’s executive vice president, marketing and digital, announced the collaboration today.
“Gilt and Alton Lane both embody refined and sophisticated style, making them perfect partners with which to align White Collar and the iconic fashion sense of Neal Caffrey as played flawlessly by Matt Bomer,” said Shapiro.
The sale can be accessed at Gilt.com/neal on Tuesday, January 22, beginning at 12pm ET and will last for 36 hours. The “Caffrey Collection” will feature exclusive ties, bowties and pocket squares ($29 – $69) and offers Gilt members the opportunity to purchase bespoke suit and shirt packages that can be fulfilled either by visiting one of Alton Lane’s three locations (New York City, D.C., Boston), or by sending in their favorite suit or shirt to be recreated in one of the curated fabrics. The “Caffrey Collection” includes bespoke suit packages from $2,000-$2,995 and a three shirt package for $425. This aspect of the sale will be available for seven days, beginning January 22. Separate from the “Caffrey Collection,” the sale will also include an assortment of tailored apparel and accessories from like menswear brands. To help support the partnership, Gilt will debut an exclusive editorial spread which features Bomer in select Alton Lane product, and will also offer a complimentary Alton Lane custom pocket square designed by the actor to the first 500 Gilt members who visit the sale.
A portion of the sale proceeds* as well as from customers who make an additional purchase from any of Alton Lane’s stores in New York, D.C. and Boston will go to Project A.L.S., a national organization with which Bomer is closely involved, that funds research for amyotrophic lateral sclerosis, also known as Lou Gehrig’s disease.
“We are thrilled to partner with USA and Alton Lane on this exciting sale. We always aim to offer our members special access to unique product and the “Caffrey Collection” is certainly no exception,” said Jason Goldberger, Executive Vice President of Gilt.
“Matt Bomer (and his WHITE COLLAR character, Neal Caffrey) is the personification of what we strive to achieve at Alton Lane: a well-rounded, well-dressed man about town. We couldn’t have imagined a better ambassador to work with nor better partners than USA and Gilt,” said Alton Lane’s C. Peyton Jenkins, Vice President of Customer Experience.
The collaboration marks the second time Gilt and WHITE COLLAR have partnered. As part of the promotion, WHITE COLLAR will be featured in Gilt MAN’s blog, the Gilt MANual: The Daily Guide to Permanent Style, through editorial content including a Q&A with Bomer that will describe his character’s style and the vision behind his iconic look.
Gilt, USA Network and Alton Lane will also host a WHITE COLLAR sweepstakes for fans to have their chance to win the ultimate Neal Caffrey-style weekend in New York, including an Alton Lane bespoke suit and shirt, a visit to the set of WHITE COLLAR and meals at Neal Caffrey’s favorite hotspots. The sweepstakes runs from January 14, 2013 through January 29, 2013. No purchase necessary.
Critically acclaimed USA original series WHITE COLLAR returns Tuesday, January 22 at 10/9c after the surprise reveal of Neal’s (Bomer) father’s identity. During the fourth season’s gripping final six episodes, Neal continues to uncover secrets of his past, with the help of Peter (Tim DeKay) and Mozzie (Willie Garson). Shot entirely in and around New York City, the series also stars Tiffani Thiessen, Marsha Thomason and Sharif Atkins. WHITE COLLAR was created and is executive produced by Jeff Eastin and comes from Fox Television Studios. Mark Goffman is an executive producer and Jeff King is a co-executive producer.
For gallery and episodic photos of WHITE COLLAR, as well as all USA projects, please log on to the NBC Universal Media Village at www.nbcumv.com. For show information, including bios, episodes, synopses and loglines, and clips and promos, please log-on to www.usanetwork.com/press/whitecollar, password: characters.
Gilt, www.gilt.com, is an innovative online shopping destination offering its members special access to the most inspiring merchandise and experiences every day at insider prices. Gilt continually searches the world for the most coveted brands and products, including fashion for women, men, and children; home decor; artisanal ingredients; hotels and travel experiences on every continent; and unique activities in select cities and destinations. We believe that every day is an opportunity to inspire and be inspired.
ABOUT USA NETWORK
The #1 network in all of basic cable for seven consecutive years, USA Network is seen in over 102 million U.S. homes. USA is a leader in scripted programming with a powerful stable of originals, spectacular live television and is home to the best in blockbuster theatrical films, a broad portfolio of acquired series and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at www.usanetwork.com. Characters Welcome.
ABOUT FOX TELEVISION STUDIOS
Fox Television Studios produces scripted and unscripted programming for US broadcast and cable networks, and international broadcasters. The studio produces the hit series Burn Notice and White Collar, as well as the upcoming series Graceland, all for USA; The Glades for A&E; The new series The Americans for FX; The Killing for AMC, and the upcoming Maron for IFC.
ABOUT ALTON LANE
Founded in 2009, and voted in 2011 as ‘Best Suit NY’ By New York Magazine, Alton Lane is a luxury lifestyle brand with a mission to revolutionize the menswear industry. By combining groundbreaking technology with an innovative and exciting approach to custom-made clothing, the brand will permanently alter the way men think about and shop for both professional and social attire. Alton Lane is founded on three principles–Better Clothes, Better Value, Better Experience–and is dedicated to offering luxurious custom clothing of exceptional quality and fit through an enhanced personalized shopping experience that will establish a new standard of excellence for menswear worldwide.
ABOUT PROJECT A.L.S.™
Project A.L.S.™ is a non-profit 501©3 devoted to understanding, treating, and ultimately curing ALS, also known as Lou Gehrig’s disease. Founded in 1998 by Jenifer Estess, her family and friends, Project A.L.S. has become the new paradigm for brain disease research. ALS is a devastating neurodegenerative disease that, combined with the closely related Parkinson’s and Alzheimer’s diseases, is a 21st century epidemic. In ten years 1 in 25 Americans will be affected with a neurodegenerative disease. www.projectals.org.