ABC's 'Scandal' Wins at 10pm with New Series Highs in Key Demos

Categories: Network TV Press Releases

Written By

January 18th, 2013

via press release:

Nearly Tripling its Adult 18-49 Lead-in Against the 2nd Hour of “Idol,” “Grey’s Dominates its Scripted Competition with Over 90% Retention Week to Week

 

ABC’s “Scandal” Wins the 10pm Hour in Viewers and Adults 18-49,

While Achieving New Series Highs with Adults 18-34 and Women 18-34

 

 

Thursday Night (8:00-11:00 p.m.)

ABC took second place on Thursday in Adults 18-49 to Fox with the 2-hour season premiere of “American Idol,” outdelivering NBC’s original lineup on the night by 47% (2.2/6 vs. 1.5/4).

 

Grey’s Anatomy” (9:00-10:00 p.m.)

Nearly tripling its Adult 18-49 lead-in (+190%) against the second hour of “Idol” at 9:00 p.m., ABC’s “Grey’s Anatomy” dominated its scripted time-period competition, leading runner-up NBC by 71% with its comedies (2.9/7 vs. 1.7/4 for “The Office”/”1600 Penn”). Despite facing “Idol,” “Grey’s” delivered better than 90% audience retention week to week in Total Viewers (94%), Adults 18-49 (91%), Adults 18-34 (96%) and Women 18-34 (97%).

 

Scandal” (10:00-11:00 p.m.)

Exhibiting its best lead-in retention out of an original “Grey’s” (91%/90%), ABC’s “Scandal” won the 10 o’clock hour by strong margins in Total Viewers (7.9 million) and Adults 18-49 (2.6/7).  “Scandal” was the No. 1 series in Thursday’s 10:00 p.m. hour for its 5th consecutive first-run telecast in Adults 18-49.

 

  • Building for the 2nd straight week with Adults 18-34 (+5%) and Women 18-34 (+9%), “Scandal” earned new series highs in both demographics.  Posting its 2nd highest-ever Adult 18-49 number, over the course of its last 4 original airings “Scandal” has delivered the series’ Top 4 highest-rated telecasts ever.

 

  • The ABC sophomore drama continued to improve the hour by strong double digits over an original “Private Practice” on the year-ago night (on 01/19/12) in viewers (+32%) and young adults (+24%).

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/17/13.
 

 
  • Bookworm

    They put that out quick! Scandal probably would have topped with or without the competition (it has been doing so the past 3 episodes) but yeah, the demo is great and retention out of Grey is sticking.

    Good stuff.

  • karin

    untrue

  • Crete

    Sucesso absoluto, Shonda rainha. Cadê os haters numa hora dessas?

  • gary

    H50 2.4
    Parenthood 1.9
    CSI 2.3
    Scandal 2.6

    yes, sSandal is the most watched show at 10 p.m.

  • Jared

    I was worried about the chances of Scandals renewal the beginning of the season but now us fans can breathe easily. Last nights episode was amazing as usual..love what Shonda has done with the flashbacks.

  • Douglas from Brazil

    @Crete,

    Please write in english :)

  • AppleStinx

    Right, Crete. You heard it.

  • tv watcher

    Yeah Scandal is doing great!!!…i love that show it’s so intense..I love Grey’s too, so sad Private Practice is over…Love ABC shows..

  • Chandler

    I just started watching Scandal and i am absolutely in love with the show. So, I watched the 1st season and the other 2nd season episodes and they are all amazing!!! This show just gets better and better. Love the flashbacks and love that Fitz finally asked for a divorce. This show just rocks…. just like Once Upon A Time, Revenge, Nashville, and Dont Trust the B– In Apt 23

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