TBS's 'King of the Nerds' Launches with more than 1.2 Million Adults 18-49

Categories: Network TV Press Releases

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January 18th, 2013

via press release:

TBS's King of the Nerds Launches with more than 1.2 Million Adults 18-49

TBS
's new competition series King of the Nerds got off to a strong start last night in the network's key demos. The series launch drew more than 1.2 million adults 18-49 in Live + Same Day, with 586,000 adults 18-34. In all, the premiere attracted 2 million total viewers.

Hosted by actors Robert Carradine (Revenge of the Nerds and The Long Riders) and Curtis Armstrong (Revenge of the Nerds and Ray), King of the Nerds features competitors from across the nerd spectrum facing challenges that test their intellect, ingenuity, skills and pop-culture prowess. The nerds live together in "Nerdvana," competing first as teams before moving on to individual challenges. In the end, only one competitor will be named the quintessential master of all things nerdy, winning the $100,000 prize.

King of the Nerds, which airs Thursdays at 10 p.m. (ET/PT), exclusively on TBS, is executive-produced by Ben Silverman and Jimmy Fox of Electus and Rick Ringbakk and Craig Armstrong of 5X5 Media, as well as Carradine and Armstrong. Electus I nternational, the global distribution arm of Electus, is distributing the series internationally.

 
  • Oliver

    So a 1.0 in 18-49, 1.7 in 18-34.

  • Oliver

    Whoops, 0.9 in 18-34

  • Juan

    Well that’s good then for CT and for this show,

  • Olivia Munn

    How do they know the demographics of the viewer? The billing records from their service provider? I suspect that’s why it starts at 18. Besides, just because a 45 year old father is paying for the bill doesn’t mean that he’s the one necessarily watching the show.

  • http://tvbythenumbers.com Bill Gorman

    “How do they know the demographics of the viewer? “

    Because the members of Nielsen families (the only ones that are tracked) push buttons on their people meters to indicate which member(s) of the household are watching at any particular time.

    The video here http://tvbythenumbers.zap2it.com/numbers-102/ may be instructive.

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