NBC's Inaugural 2013 NHL Coverage Delivers Highest Regular-Season Overnight Rating in More Than a Decade, Excluding Winter Classics
via press release:
|NBC’S INAUGURAL 2013 NHL COVERAGE DELIVERS HIGHEST REGULAR-SEASON OVERNIGHT RATING IN MORE THAN A DECADE, EXCLUDING WINTER CLASSICS|
|Regional Coverage of Blackhawks-Kings & Penguins-Flyers Scores 2.0 Overnight, Best for Non-Winter Classic Regular-Season Game on NBC Since Coverage Began in 2006 & Best on Any Network Since 2002
Coverage up 67% vs. 2011-12 NHL on NBC Regular-Season Average
Pittsburgh (19.4), Philadelphia (7.8) & Chicago (6.6) post best non-Winter Classic Regular-Season Games Ever on NBC
|NEW YORK – January 20, 2013 – There was a clear thirst for the return of the NHL as yesterday’s two-game regional coverage on NBC scored a 2.0 overnight rating (3:30-6:15 p.m. ET), resulting in a host of records and milestones, according to official data released today by The Nielsen Company. The 2.0 overnight was (excluding Winter Classics):
NBC Sports’ coverage consisted of the Chicago Blackhawks at Los Angeles Kings, which saw the Blackhawks handily defeat the defending Stanley Cup champion Kings, 5-2, and the Pittsburgh Penguins victory over the Philadelphia Flyers, 3-1, as well as a half-hour pre-game show that featured the Kings championship banner raising.
The 2.0 overnight was the best for any regular-season game on any network, excluding Winter Classics, since a 2.3 overnight for three-game regional on ABC (1/12/02), also making it the best on NBC since the network began broadcasting the NHL again in 2006.
The 2.0 overnight was up 67% compared to last year’s 2011-12 NHL on NBC regular-season average (1.2), which includes the 2012 Winter Classic, and up 82% vs. coverage during the comparable weekend last year, which featured Chicago-Detroit (1.1; 1/14/12; overtime).
The overnight ratings for Pittsburgh (19.4), Philadelphia (7.8) and Chicago (6.6) were NBC’s best-ever in those markets for the NHL regular season, excluding Winter Classics. The 1.5 rating for Los Angeles was best for that market, excluding Winter Classics, since NBC’s NHL regional telecast on March 4, 2007 (Colo-Det/Phil-Pitt/Caro-Atl; 1.8).
TOP FIVE MARKETS (Rating/Share)
With the games concluding between 6-6:15 p.m. ET, including what was a one-goal game for much of that time between the Penguins and Flyers, the coverage peaked at a 2.9 rating. Pre-game coverage (3-3:30 p.m. ET), which primarily consisted of the Kings championship banner raising, drew a 1.4 overnight.