Live+7 DVR Ratings:'The Big Bang Theory' Leads Adults 18-49 Ratings, 'Elementary' Earns Biggest Percentage & Total Viewership Gains in Week 15

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Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and “specials”.

During the fifteenth week of the 2012-2013 season (December 31-January 6), The Big Bang Theory programming block topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.9 adults 18-49 ratings points.

Elementary topped the % adults 18-49 ratings increase from DVR viewing, adding 50% to its Live+Same Day adults 18-49 ratings.

Elementaryy led total Viewership gains, adding  4.150 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
BIG BANG THEORY, THE-01/03 CBS 6.1 8.0 1.9 31%
ELEMENTARY-01/03 CBS 2.6 3.9 1.3 50%
ONCE UPON A TIME-01/06 ABC 3.1 4.2 1.1 35%
REVENGE-01/06 ABC 2.4 3.5 1.1 46%
PERSON OF INTEREST-01/03 CBS 3.4 4.5 1.1 32%
TWO AND A HALF MEN-01/03 CBS 4.5 5.5 1.0 22%
MENTALIST, THE-01/06 CBS 2.1 3.0 0.9 43%
FAMILY GUY-01/06 FOX 3.6 4.5 0.9 25%
CHICAGO FIRE-01/02 NBC 2.4 3.3 0.9 38%
LAW AND ORDER:SVU-01/02 NBC 2.2 3.0 0.8 36%
SHARK TANK-01/04 ABC 1.8 2.4 0.6 33%
BLUE BLOODS-01/04 CBS 1.3 1.9 0.6 46%
CSI: NY-01/04 CBS 1.3 1.9 0.6 46%
LAST MAN STANDING-01/04 ABC 1.4 1.9 0.5 36%
GOOD WIFE, THE-01/06 CBS 1.8 2.3 0.5 28%
BIGGEST LOSER 14-01/06 NBC 3.0 3.5 0.5 17%
MALIBU COUNTRY-01/04 ABC 1.2 1.6 0.4 33%
NASHVILLE-01/02 ABC 1.2 1.6 0.4 33%
SIMPSONS-01/06 FOX 4.2 4.6 0.4 10%
AMERICAN DAD-01/06 FOX 2.8 3.2 0.4 14%
WHITNEY-01/02 NBC 1.8 2.2 0.4 22%
GUYS WITH KIDS-01/02 NBC 1.7 2.1 0.4 24%
BOB’S BURGERS-01/06 FOX 3.1 3.4 0.3 10%
UNDERCOVER BOSS-01/04 CBS 1.5 1.7 0.2 13%
DATELINE FRI-01/04 NBC 1.5 1.7 0.2 13%

Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
ELEMENTARY-01/03 CBS 2.6 3.9 1.3 50%
BLUE BLOODS-01/04 CBS 1.3 1.9 0.6 46%
CSI: NY-01/04 CBS 1.3 1.9 0.6 46%
REVENGE-01/06 ABC 2.4 3.5 1.1 46%
MENTALIST, THE-01/06 CBS 2.1 3.0 0.9 43%
CHICAGO FIRE-01/02 NBC 2.4 3.3 0.9 38%
LAW AND ORDER:SVU-01/02 NBC 2.2 3.0 0.8 36%
LAST MAN STANDING-01/04 ABC 1.4 1.9 0.5 36%
ONCE UPON A TIME-01/06 ABC 3.1 4.2 1.1 35%
MALIBU COUNTRY-01/04 ABC 1.2 1.6 0.4 33%
NASHVILLE-01/02 ABC 1.2 1.6 0.4 33%
SHARK TANK-01/04 ABC 1.8 2.4 0.6 33%
PERSON OF INTEREST-01/03 CBS 3.4 4.5 1.1 32%
BIG BANG THEORY, THE-01/03 CBS 6.1 8.0 1.9 31%
GOOD WIFE, THE-01/06 CBS 1.8 2.3 0.5 28%
FAMILY GUY-01/06 FOX 3.6 4.5 0.9 25%
GUYS WITH KIDS-01/02 NBC 1.7 2.1 0.4 24%
TWO AND A HALF MEN-01/03 CBS 4.5 5.5 1.0 22%
WHITNEY-01/02 NBC 1.8 2.2 0.4 22%
BIGGEST LOSER 14-01/06 NBC 3.0 3.5 0.5 17%
AMERICAN DAD-01/06 FOX 2.8 3.2 0.4 14%
UNDERCOVER BOSS-01/04 CBS 1.5 1.7 0.2 13%
DATELINE FRI-01/04 NBC 1.5 1.7 0.2 13%
COPS-01/05 FOX 0.8 0.9 0.1 13%
BOB’S BURGERS-01/06 FOX 3.1 3.4 0.3 10%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
ELEMENTARY-01/03 CBS 11443 15593 4150 36%
BIG BANG THEORY, THE-01/03 CBS 19251 23384 4133 21%
PERSON OF INTEREST-01/03 CBS 16227 19767 3540 22%
MENTALIST, THE-01/06 CBS 10846 14148 3302 30%
BLUE BLOODS-01/04 CBS 10178 13285 3107 31%
REVENGE-01/06 ABC 7123 9980 2857 40%
CHICAGO FIRE-01/02 NBC 8535 11127 2592 30%
ONCE UPON A TIME-01/06 ABC 9098 11554 2456 27%
TWO AND A HALF MEN-01/03 CBS 15412 17614 2202 14%
GOOD WIFE, THE-01/06 CBS 9963 12136 2173 22%
CSI: NY-01/04 CBS 9130 11171 2041 22%
LAW AND ORDER:SVU-01/02 NBC 7744 9722 1978 26%
FAMILY GUY-01/06 FOX 7207 8704 1497 21%
NASHVILLE-01/02 ABC 3969 5213 1244 31%
SHARK TANK-01/04 ABC 6424 7588 1164 18%
BIGGEST LOSER 14-01/06 NBC 6995 8141 1146 16%
LAST MAN STANDING-01/04 ABC 6627 7759 1132 17%
MALIBU COUNTRY-01/04 ABC 5956 7079 1123 19%
SIMPSONS-01/06 FOX 8972 9862 890 10%
WHITNEY-01/02 NBC 4964 5829 865 17%
AMERICAN DAD-01/06 FOX 5646 6429 783 14%
UNDERCOVER BOSS-01/04 CBS 7552 8221 669 9%
GUYS WITH KIDS-01/02 NBC 4389 5045 656 15%
BOB’S BURGERS-01/06 FOX 6396 6953 557 9%
20/20-FRI-01/04 ABC 4809 5362 553 11%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

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