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Live+7 DVR Ratings:'The Big Bang Theory' Leads Adults 18-49 Ratings, 'Elementary' Earns Biggest Percentage & Total Viewership Gains in Week 15

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January 22nd, 2013

 

Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials".

During the fifteenth week of the 2012-2013 season (December 31-January 6), The Big Bang Theory programming block topped the rankings for the week's DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 1.9 adults 18-49 ratings points.

Elementary topped the % adults 18-49 ratings increase from DVR viewing, adding 50% to its Live+Same Day adults 18-49 ratings.

Elementaryy led total Viewership gains, adding  4.150 million viewers via DVR between Live + Same Day and Live + 7 Day ratings.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Big Bang Theory, THE-01/03 CBS 6.1 8.0 1.9 31%
Elementary-01/03 CBS 2.6 3.9 1.3 50%
Once Upon A Time-01/06 ABC 3.1 4.2 1.1 35%
REVENGE-01/06 ABC 2.4 3.5 1.1 46%
Person Of Interest-01/03 CBS 3.4 4.5 1.1 32%
Two and a Half Men-01/03 CBS 4.5 5.5 1.0 22%
Mentalist, THE-01/06 CBS 2.1 3.0 0.9 43%
Family Guy-01/06 FOX 3.6 4.5 0.9 25%
Chicago Fire-01/02 NBC 2.4 3.3 0.9 38%
Law And Order:SVU-01/02 NBC 2.2 3.0 0.8 36%
Shark Tank-01/04 ABC 1.8 2.4 0.6 33%
Blue Bloods-01/04 CBS 1.3 1.9 0.6 46%
CSI: NY-01/04 CBS 1.3 1.9 0.6 46%
Last Man Standing-01/04 ABC 1.4 1.9 0.5 36%
Good Wife, THE-01/06 CBS 1.8 2.3 0.5 28%
Biggest Loser 14-01/06 NBC 3.0 3.5 0.5 17%
Malibu Country-01/04 ABC 1.2 1.6 0.4 33%
Nashville-01/02 ABC 1.2 1.6 0.4 33%
Simpsons-01/06 FOX 4.2 4.6 0.4 10%
American Dad-01/06 FOX 2.8 3.2 0.4 14%
WHITNEY-01/02 NBC 1.8 2.2 0.4 22%
Guys With Kids-01/02 NBC 1.7 2.1 0.4 24%
BOB'S Burgers-01/06 FOX 3.1 3.4 0.3 10%
Undercover Boss-01/04 CBS 1.5 1.7 0.2 13%
Dateline FRI-01/04 NBC 1.5 1.7 0.2 13%

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Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Shows Net 18-49 L+SD (Rating) 18-49 L+7 (Rating) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Elementary-01/03 CBS 2.6 3.9 1.3 50%
Blue Bloods-01/04 CBS 1.3 1.9 0.6 46%
CSI: NY-01/04 CBS 1.3 1.9 0.6 46%
REVENGE-01/06 ABC 2.4 3.5 1.1 46%
Mentalist, THE-01/06 CBS 2.1 3.0 0.9 43%
Chicago Fire-01/02 NBC 2.4 3.3 0.9 38%
Law And Order:SVU-01/02 NBC 2.2 3.0 0.8 36%
Last Man Standing-01/04 ABC 1.4 1.9 0.5 36%
Once Upon A Time-01/06 ABC 3.1 4.2 1.1 35%
Malibu Country-01/04 ABC 1.2 1.6 0.4 33%
Nashville-01/02 ABC 1.2 1.6 0.4 33%
Shark Tank-01/04 ABC 1.8 2.4 0.6 33%
Person Of Interest-01/03 CBS 3.4 4.5 1.1 32%
Big Bang Theory, THE-01/03 CBS 6.1 8.0 1.9 31%
Good Wife, THE-01/06 CBS 1.8 2.3 0.5 28%
Family Guy-01/06 FOX 3.6 4.5 0.9 25%
Guys With Kids-01/02 NBC 1.7 2.1 0.4 24%
Two and a Half Men-01/03 CBS 4.5 5.5 1.0 22%
WHITNEY-01/02 NBC 1.8 2.2 0.4 22%
Biggest Loser 14-01/06 NBC 3.0 3.5 0.5 17%
American Dad-01/06 FOX 2.8 3.2 0.4 14%
Undercover Boss-01/04 CBS 1.5 1.7 0.2 13%
Dateline FRI-01/04 NBC 1.5 1.7 0.2 13%
COPS-01/05 FOX 0.8 0.9 0.1 13%
BOB'S Burgers-01/06 FOX 3.1 3.4 0.3 10%

The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Shows Net Viewership L+SD (000) Viewership L+7 (000) Post Airdate Increase (Absolute) Post Airdate Increase (%)
Elementary-01/03 CBS 11443 15593 4150 36%
Big Bang Theory, THE-01/03 CBS 19251 23384 4133 21%
Person Of Interest-01/03 CBS 16227 19767 3540 22%
Mentalist, THE-01/06 CBS 10846 14148 3302 30%
Blue Bloods-01/04 CBS 10178 13285 3107 31%
REVENGE-01/06 ABC 7123 9980 2857 40%
Chicago Fire-01/02 NBC 8535 11127 2592 30%
Once Upon A Time-01/06 ABC 9098 11554 2456 27%
Two and a Half Men-01/03 CBS 15412 17614 2202 14%
Good Wife, THE-01/06 CBS 9963 12136 2173 22%
CSI: NY-01/04 CBS 9130 11171 2041 22%
Law And Order:SVU-01/02 NBC 7744 9722 1978 26%
Family Guy-01/06 FOX 7207 8704 1497 21%
Nashville-01/02 ABC 3969 5213 1244 31%
Shark Tank-01/04 ABC 6424 7588 1164 18%
Biggest Loser 14-01/06 NBC 6995 8141 1146 16%
Last Man Standing-01/04 ABC 6627 7759 1132 17%
Malibu Country-01/04 ABC 5956 7079 1123 19%
Simpsons-01/06 FOX 8972 9862 890 10%
WHITNEY-01/02 NBC 4964 5829 865 17%
American Dad-01/06 FOX 5646 6429 783 14%
Undercover Boss-01/04 CBS 7552 8221 669 9%
Guys With Kids-01/02 NBC 4389 5045 656 15%
BOB'S Burgers-01/06 FOX 6396 6953 557 9%
20/20-FRI-01/04 ABC 4809 5362 553 11%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+Same Day ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

 
  • Ultima

    @Matt
    Somehow, Nielsen Ratings are going to have to worry more about DVR+7 ratings…these numbers are impressive!

    These numbers are FROM NIELSEN… :roll:

  • Shaun P.

    WHERE’S GREY’S??? D:

  • Austin

    You guys forgot Parenthood on 1/1. Parenthood always is in there. I’m positive you guys forgot. :)

  • Marc

    The 7 day total is still important. Lets networks know how big the actual audience can be. The key is for the nets to use that info effectively in scheduling. With Revenge, clearly it has an audience, but this makes it obvious that Sun at 10 might not be maximizing the potential love viewership. But with COPS what you see is what you get.

  • Billy

    TBBT with an 8.0. That is amazing.

  • LLL

    GO PERSON OF INTEREST!!!

  • LLL

    Shaun P.
    This DVR recording is for the week of December 31, 2012-January 5, 2013. Since Greys are always on the DVR list, it may have been a repeat that week (I’m not sure, but I’m sure you know). If it was the list don’t mention repeats so Grey’s isn’t on the list.

  • LLL

    ^January 6, 2013. Slight error.

  • Ray

    Great for Revenge and Once Upon A Time!!! ;)

  • ZmaX

    Awesome for Revenge! It got a 2.4 Live and went up to a 3.5 with Live+7
    People are still watching, it’s just they aren’t watching it live.

    But i’m really interested to see the ratings for the Jan 13th and Jan 20th episodes. Now if those are solid 3s with Live+7 then the show will most likely rebound when it isn’t against huge competition.

  • JR35

    Live+7 does indicate what the potential *live* audience could be, if those DVR’ing a program decide to get more into it than they already are and make it appointment, live viewing. based on what we’ve seen thus far, though, there hasn’t been a huge boost to a program’s live viewership following strong DVR numbers.

  • GG

    Can someone explain? Which category shows the TOTAL number of viewers and TOTAL demo with live viewers + DVRs totaled in?

    Im bad at this lol

  • GG

    @ZmaX

    Yeah i agree. Revenge is doing great.

    Do you know how much relevant DVR numbers are for when networks make renewal decisions? Do DVR numbers matter alot or just little?

  • Matthew

    I have wanted to say this for awhile, but as far as Max goes and his vendetta against Revenge is absolutely silly. For the record, I love BOTH scandal and Revenge!

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