ABC Airs 7 of the Top 20 Entertainment Shows in Adults 18-49 in Week 17

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January 23rd, 2013

via press release:

ABC Airs 7 of the Top 20 Entertainment Shows in Adults 18-49,

Including the No. 1 Scripted Program with “Modern Family

 

The Bachelor” Grows Week to Week and Year to Year Among Adults 18-49

 

Up for its 2nd Straight Original, “Castle” Marks its Most-Watched Telecast in 8 Weeks

 

Penultimate Episode of “Private Practice” Equals a 2-Month High in Adults 18-49

 

Opposite the “Idol” Premiere, ABC Earns Second on Wednesday in Adults 18-49,

As “Modern Family” Finishes as the Evening’s No. 1 Scripted TV Program

 

ABC’s Wednesday Comedies Hold 90% of Their Adult 18-49 Audience Against “Idol”

 

Building for its 4th Straight Original Telecast, ABC’s “Nashville

Grows to its Highest Adult rating Since its Debut Telecast in Early October

 

Tripling its Adult 18-49 Lead-in Against the Thursday “Idol” Opener, “Grey’s

Dominates its Scripted Competition with Over 90% Retention Week to Week

 

ABC’s “Scandal” Wins Thursday’s 10pm Hour in Viewers and Adults 18-49,

While Achieving New Series Highs with Adults 18-34 and Women 18-34

 

Shark Tank” Marks its 2nd-Best-Ever Repeat Results in Viewers and Young Adults

 

20/20-Saturday” Earns ABC’s Best Non-Sports Numbers in the Hour in 9 Months

 

Week No. 17

During the week of January 14, 2013, which included the return of “Idol” on Fox and the “AFC Championship Game” on CBS, ABC outdelivered NBC by 57% in Total Viewers (5.8 million vs. 3.7 million) and by 42% in Adults 18-49 (1.7/5 vs. 1.2/3).

 

Rankings: ABC aired 7 of the week’s Top 20 entertainment programs in Adults 18-49, including the No. 1 scripted program with “Modern Family:”  “Modern Family” – No. 3, “Grey’s Anatomy” – No. 11, “Scandal” – No. 14, “The Bachelor” and “Once Upon A Time” tied at No. 15, while “The Middle” and “Suburgatory” tied at No. 19.  ABC’s 20/20” was the week’s No. 1 newsmagazine in Adults 18-49 (tie).

 

Monday

With “The Bachelor” and “Castle,” ABC earned second place on Monday in Total Viewers (8.0 million) and Adults 18-49 (2.3/6), outdelivering original lineups on both NBC (“The Biggest Loser”/”Deception” – 5.6 million and 2.1/6) and Fox (“Bones”/”Bones” – 7.9 million and 2.1/5). The Net dominated the night in Women 18-34, beating runner up CBS by 22% (2.8/8 vs. 2.3/6).  ABC delivered an 8-week high on the evening among Adults 18-49 with regular programming – since 11/19/12.

 

The Bachelor” (8:00-10:01 p.m.)

Up over its week-ago season premiere in Total Viewers (+9% - 7.5 million vs. 6.9 million) and Adults 18-49 (+4% - 2.4/6 vs. 2.3/6), ABC’s “The Bachelor” finished No. 2 in its 2-hour time period to CBS’ comedy block in the key adult demo.  The ABC unscripted series won its time slot among its core audience of Women 18-34 (3.3/9) to finish as Monday’s No. 1 series for the 2nd week in a row.  Head to head from 8:00 – 10:00 p.m., ABC’s “The Bachelor” beat out NBC’s “The Biggest Loser 14” in Total Viewers (+19% - 7.5 million vs. 6.3 million) and Adults 18-34 (+16% - 2.2/6 vs. 1.9/5), while tying in Adults 18-49.  In addition to building week to week, “The Bachelor” improved over its 2nd telecast last season by 9% in Adults 18-49 (2.2/5 – 1/9/12).

 

 “Castle” (10:01-11:00 p.m.)

During the 10 o’clock hour, ABC’s “Castle” more than doubled the audience of NBC’s “Deception” (+122% - 9.1 million vs. 4.1 million) and led by strong margins with key Adults: AD18-49 (+19% - 1.9/5 vs. 1.6/4) and AD25-54 (+26% - 2.4/6 vs. 1.9/5).  Building for its 2ndstraight original, “Castle” posted its most-watched telecast since November 19, 2012.

 

Tuesday

Modern Family SP-1/15” (8:00-8:31 p.m.)

In the 8:00 p.m. half-hour, ABC’s replay “Modern Family” beat NBC’s original “Off Their Rockers” by 7% in Adults 18-49 (1.6/5 vs. 1.5/4).

 

Suburgatory SP-1/15” (8:31-9:01 p.m.)

At 8:30 p.m., ABC’s repeat “Suburgatory” outdrew Fox’s first-run “Ben & Kate” by 1.0 million viewers (3.2 million vs. 2.2 million).

 

Private Practice” (10:00-11:00 p.m.)

In the 10 o’clock hour, the penultimate episode of ABC’s “Private Practice” was up over the prior week by 9% in Adults 18-49 (1.2/3 vs. 1.1/3) to match its highest rating in nearly 2 months – since 11/20/12. In addition, the ABC drama grew its overall audience week to week (+3% - 4.1 million vs. 4.0 million) to attract its largest audience since early December – since 12/4/12.

 

Wednesday

Up against the season premiere of “American Idol,” ABC earned second place on Wednesday night in Adults 18-49 (2.5/7).  ABC’s “Modern Family” was Wednesday’s No. 1 scripted TV show across all key Adult demos (AD18-34/AD18-49/AD25-54).  Opposite “Idol” from 8:00-10:00 p.m., ABC’s comedy block retained 90% of its week-ago Adult 18-49 audience (2.7/7 vs. 3.0/8).

 

The Middle”/”The Neighbors” (8:00-9:00 p.m.)

Delivering solid week to week Adult 18-49 retention against “Idol” in the 8:00 p.m. hour, The Middle (96% - 2.3/7 vs. 2.4/7) and “The Neighbors (86% - 1.8/5 vs. 2.1/6) made ABC the No. 1 net for scripted programming in the hour.

 

  • Growing week to week in Teens 12-17, “The Middle” and “The Neighbors” each delivered their highest teen ratings since November 14, 2012.

 

“Modern Family” (9:00-9:31 p.m.)

At 9:00 p.m., ABC’s “Modern Family” held 91% of its week-earlier Adult 18-49 number (4.3/11 vs. 4.7/12) and beat out its nearest scripted competition in the half-hour by 54% (CBS’ “Criminal Minds” = 2.8/7).

 

Suburgatory” (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC’s “Suburgatory” retained 88% of its Adult 18-49 (2.3/6 vs. 2.6/7) number week to week.

 

 

Nashville” (10:00-11:00 p.m.)

Building its Adult 18-49 audience for its 4th straight original telecast, ABC’s “Nashville” ran neck-and-neck with CBS’ “CSI” for the 10 o’clock hour’s lead in Adults 18-49 (pacing within 1-tenth of a rating point and tied in audience share – 2.2/6 vs. 2.3/6).  The ABC freshman drama beat out “CSI” to win the hour among Adults 18-34 and key Women (W18-34/W18-49).

 

  • Gaining week to week in Adults 18-49 (+5%),Nashville” delivered its highest rating since its debut telecast on October 10, 2012.

 

Thursday

ABC took second place on Thursday in Adults 18-49 to Fox with the 2-hour season premiere of “American Idol,” outdelivering NBC’s original lineup on the night by 47% (2.2/6 vs. 1.5/4).

 

Grey’s Anatomy” (9:00-10:02 p.m.)

Tripling its Adult 18-49 lead-in (+200%) against the second hour of “Idol” at 9:00 p.m., ABC’s “Grey’s Anatomy” dominated its scripted time-period competition on NBC, leading by 76% over its comedies (3.0/8 vs. 1.7/4 for “The Office”/”1600 Penn”). Despite facing “Idol,” “Grey’s” delivered better than 90% audience retention week to week in Total Viewers (95%), Adults 18-49 (94%), Adults 18-34 (100%) and Women 18-34 (100%).

 

Scandal” (10:02-11:00 p.m.)

Exhibiting impressive lead-in retention out of an original “Grey’s” (90%/87%), ABC’s “Scandal” won the 10 o’clock hour by strong margins in Total Viewers (7.9 million) and Adults 18-49 (2.6/7).  “Scandal” was the No. 1 series in Thursday’s 10:00 p.m. hour for its 5th consecutive first-run telecast in Adults 18-49.

 

  • Building for the 2nd straight week with Adults 18-34 (+5%) and Women 18-34 (+6%), “Scandal” earned new series highs in both demographics.  Posting its 2nd highest-ever Adult 18-49 number, over the course of its last 4 original airings “Scandal” has delivered the series’ Top 4 highest-rated telecasts ever.

 

  • The ABC sophomore drama continued to improve the hour by strong double digits over an original “Private Practice” on the year-ago night (on 01/19/12) in viewers (+32%) and young adults (+24%).

 

Friday

With its comedies (“Last Man Standing”/”Malibu Country”), an encore “Shark Tank” and “20/20,” ABC (1.3/4) beat NBC (1.1/3) with an original 2-hour “Dateline” by 18% in Adults 18-49 and Fox (1.0/3) with the 2-hour series finale of “Fringe” by 30%.

 

Last Man Standing”/“Malibu Country” (8:00-9:00 p.m.)

From 8:00-9:00 p.m., “Last Man Standing” and “Malibu Country” delivered strong audience retention from the first half-hour to the second half-hour in viewers (89%) and young adults (92%). The ABC comedies led the first hour of Fox’s “Fringe” finale by 18% in Adults 18-49 (1.3/5 vs. 1.1/4).

 

Shark Tank” (9:00-10:01 p.m.)

In the 9 o’clock hour, ABC’s repeatShark Tank(1.5/4) topped the first hour of NBC’s original “Dateline(1.1/3) by 36% in Adults 18-49 and the final hour of “Fringe” by 50% (1.0/3). “Shark Tank” delivered its 2nd-best repeat performance ever in both Total Viewers (5.6 million) and Adults 18-49 (1.5/4-tie).


 

Saturday

From 8:00-9:00 p.m., ABC’s “20/20 Saturday” delivered the Net’s best numbers in the hour with non-sports programming in both Total Viewers (4.2 million) and Adults 18-49 (0.9/3) in 9 months – since 4/28/12.

 

WEEK NO. 17:   ADULTS 18-49            TOTAL VIEWERS

No.1   CBS 4.2      No.1 CBS    15,890,000

No.2   FOX 2.6      No.2 FOX     7,450,000

No.3   ABC 1.7      No.3 ABC     5,830,000

No.4   NBC 1.2      No.4 NBC     3,730,000

No.5   CW  0.6      No.5 CW      1,620,000

 

 

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 01/14/13.

 
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