Discovery Delivers Highest Friday Primetime Ratings in the History of the Network With 'Gold Rush' and 'Bering Sea Gold'
via press release:
DISCOVERY CHANNEL DELIVERS HIGHEST FRIDAY PRIMETIME RATINGS IN THE HISTORY OF THE NETWORK WITH GOLD RUSH AND BERING SEA GOLD
Gold Rush comes in #1 Among Men with 4.62 Million Viewers and #2 Bering Sea Gold Delivers 2.61 Million Viewers
Discovery Channel was the #1 network in ALL OF TELEVISION among Men 25-54 and 18-49 on Friday, January 18 — beating all broadcast and cable networks in these key demos. Discovery earned a 2.19 HH / 1.91 P25-54 and delivered an average of 3.22 million viewers P2+ across Prime. This ousted the previous record set on February 3, 2012.
Leading the ratings was Discovery’s GOLD RUSH (9PM), which once again, beat all broadcast television programming on Friday, January 18, including programs on ABC, CBS and FOX, in M18-49 during primetime. It was also the #1 program in ALL OF TELEVISION among men 25-54 and 18-49. GOLD RUSH earned a 3.10 HH/2.70 P25-54 rating, with 4.62 million viewers P2+, making it the highest rated telecast of the season in the P25-54 demo. GOLD RUSH was also the #1 ad-supported cable program among HH, P2+, P18+, P/M/W25-54, P/M/W18-49 delivery, no exclusions.
The 10PM ET/PT broadcast of BERING SEA GOLD was second only to GOLD RUSH as the #2 cable program, no exclusions, among Persons and Men 25-54, and Persons and Men 18-49 delivery on Friday night. The episode earned a 1.78 HH/1.62 P25-54 rating, and was viewed by 2.61 million viewers P2+. BERING SEA GOLD also out-delivered most broadcast programs among Men on Friday evening, earning the #3 spot in ALL OF TELEVISION in 18-49 delivery (English-language nets).
GOLD RUSH and BERING SEA GOLD were the top two programs in cable Friday night in cable among P/M/W25-54 and P/M/W18-49 delivery.
All-new episodes of GOLD RUSH and BERING SEA GOLD will premiere this Friday night, January 25.
* Source: Nielsen. Live+SD. 1/11/13. Prime.