Disney Channel Sweeps Total Day for 3rd Straight Week; Disney Junior Block Delivers the Number 1 Cable TV Series in Kids 2-5 for 4th Week in a Row
via press release:
Ratings Highlights January 14 – 20, 2013 – Final National Ratings
Disney Channel Levies Total Day Clean Sweep for 3rd Straight Week –
#1 Across All TV in Kids 2-11, 6-11 & Tweens; #1 Across Cable in Total Viewers
~ Pacing as January’s #1 Cable TV Network/TV Network Across All Target Demos
~Sunday’s All New “Good Luck Charlie” is the Week’s #1 TV Telecast in Kids 6-11/Tweens
Disney Junior Preschooler Block Delivers Top 4 Cable TV Series in Kids 2-5
for the 2nd Straight Week with “Doc McStuffins,” “Sofia the First,”
“Mickey Mouse Clubhouse” and “Jake and the Never Land Pirates”
~ Marks 4th Straight Week with the #1 Cable TV Series in Kids 2-5
Disney Channel: Total Day and Prime Highlights
For the week of January 14, 2013, Disney Channel once again reigned over the kids’ TV landscape, delivering a clean sweep on a Total Day basis for the 3rd consecutive week, ranking as the #1 TV network across Kids 2-11 (955,000/2.4 rating), Kids 6-11 (620,000/2.6 rating) and Tweens 9-14 (560,000/2.4 rating) and as cable TV’s #1 network in Total Viewers (1.8 million). Moreover, in Kids 6-11 and Tweens 9-14, Disney Channel has ranked as TV’s #1 network on a weekly basis for 84 consecutive weeks.
- Competitively, Disney Channel towered over Nickelodeon by double digits for the 63rd consecutive week in Kids 6-11 (+52% – vs. 407,000), and the 65th week in a row in Tweens 9-14 (+95% – vs. 287,000), levying its 2nd-biggest competitive advantage ever over Nickelodeon in Tweens.
- In Prime, Disney Channel extended its streak as the #1 cable TV network to 403 consecutive weeks in Kids 6-11 (1.1 million/4.5 rating – over 7 1/2 years) and to 139 consecutive weeks in Tweens 9-14 (952,000/4.0 rating – over 2 1/2 years), and placed a solid #2 in Total Viewers (2.5 million), outdelivering the #3 network, TBS, by a considerable 39% (vs. 1.8 million).
With one week remaining in January 2013, Disney Channel will rank as the month’s #1 most-watched cable TV network in Total Day in Total Viewers, and in major kid demos will be the #1 TV network for the 21st consecutive month in Kids 6-11 and for the 33rd in Tweens 9-14.
Overall, Disney Channel delivered the week’s Top 10 cable TV telecasts in Kids 6-11 and the Top 15 in Tweens 9-14 (Top 5 below):
Disney Junior Preschooler Block
For the week, Disney Junior, Disney Channel’s preschooler block for kids age 2-7 and their caregivers, held the week’s #1 cable TV series in Kids 2-5 with “Doc McStuffins” (717,000/4.5 rating), in Girls 2-5 with newcomer “Sofia the First” (426,000/5.4 rating) and in Boys 2-5 with “Mickey Mouse Clubhouse (332,000/4.1 rating), while “Sofia the First” was the #1 preschool cable TV series in Total Viewers (2.0 million) and Women 18-49 (418,000/0.7 rating). Notably, this marked the block’s 4th straight week with the #1 cable TV series in Kids 2-5.
- Overall, the block delivered the week’s Top 4 cable TV series in Kids 2-5, 4 of the Top 5 cable TV series in Girls 2-5 and the Top 4 preschool cable TV series in Total Viewers and Women 18-49 with “Doc McStuffins,” “Sofia the First,” “Mickey Mouse Clubhouse“ and “Jake and the Never Land Pirates“ (varying order):
About Disney Channel:
Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in nearly 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network’s biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.
[Source: NTI, U.S. ratings. Week of 1/14/13-1/20/13: Live + Same Day.