For the Fourth Time in 5 Weeks, Univision Ranks Number 3 For the Entire Week Among Adults 18-34

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via press release:

For the Fourth Time in 5 Weeks, Univision Ranks #3 For the Entire Week Among Adults 18-34

For the Second Consecutive Friday, Network Ranks #1 Among Adults 18-34 and 18-49

Novelas “Amores Verdaderos” (True Love) and “Amor Bravio” (Fierce Love) Highest Total Viewership Since Their Premiere

Univision Broadcast Prime Highlights Week of January 14 to January 20, 2013

  • · For the entire week (Monday-Sunday), Univision ranked #3 among Adults 18-34 and #4 among Adults 18-49, out-delivering NBC in each demographic. Also, for the second consecutive Friday, the network ranked #1 on Friday among both demographics.

 

  • · Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights among Adults 18-34 and Adults 18-49.

 

  • · On Monday night, Univision ranked as the #4 network among Adults 18-34, out-delivering NBC. Univision’s entire primetime lineup ranked among the top 15 programs for both Adults 18-34 and Adults 18-49.

 

  • · On Tuesday night, Univision rose to #1 among Adults 18-34 and #2 Adults 18-49, out-delivering ABC, NBC, and FOX in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.

 

  • · On Wednesday night, Univision ranked as the #3 network among Adults 18-34 and #4 for Adults 18-49, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.

 

  • · On Thursday night, Univision ranked as the #3 network among Adults 18-34 and #4 for Adults 18-49, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 10 programs for both demographics.

 

  • · For the second consecutive Friday night, Univision ranked #1 among Adults 18-34 and Adults 18-49. Univision’s entire primetime lineup ranked among the top 5 programs for both demographics.

 

  • · Airing “Sabado Gigante” (Giant Saturday), Univision ranked #3 among Adults 18-34 and Adults 18-49, out-delivering NBC and CBS in each demographic. “Sabado Gigante” saw increases over the prior week among Total Viewers 2+ (2.4 Million, +3%), Adults 18-49 (1.0 Million, +7%), and Adults 18-34 (441,000, +9%). Also, it ranked among the top 10 programs for each demographic.

 

  • · On Sunday night, Univision ranked #4 among Adults 18-34 and Adults 18-49, out-delivering NBC in each demographic. Also, Univision’s entire primetime lineup ranked among the top 20 programs for both demographics.

 

ü At 7 p.m., Unvision aired “Aqui y Ahora” (Here and Now), which saw increases over the prior week among Total Viewers 2+ (2.2 Million, +18%), Adults 18-49 (1.1 Million, +45%), and Adults 18-34 (483,000, +88%).

ü At 8 p.m., “Rosa de Guadalupe” (Rose of Guadalupe) attracted 2.5 Million Total Viewers 2+, 1.1 Million Adults 18-49, and 622,000 Adults 18-34.

ü Following “Rosa” at 10 p.m., “Sal y Pimienta” (Salt and Pepper) attracted 2.5 Million Total Viewers 2+, 1.2 Million Adults 18-49, and 566,000 Adults 18-34.

 

  • · At 8 p.m., Univision’s novela “Por Ella Soy Eva” (For Her, I’m Eva) helped Univision rank as the #3 network for the hour (M-F) among Adults 18-34 and Adults 18-49. “Por Ella Soy Eva” averaged 4.3 Million Total Viewers 2+, 2.3 Million Adults 18-49, and 1.1 Million Adults 18-34.

 

  • · Univision’s 9 p.m. novela “Amores Verdaderos” (True Love) helped Univision rank as the #2 network among Adults 18-34 and #4 for Adults 18-49 for the hour (M-F). Among Adults 18-34 and Total Viewers 2+, “Amores Verdaderos” experienced its highest delivery since its 11/7 premiere. Also, the novela saw increases over the prior week among Total Viewers 2+ (5.2 Million, +2%) and Adults 18-34 (1.4 Million +1%).

 

  • · Univision’s 10 p.m. novela “Amor Bravio” (Fierce Love) helped Univision rank as the #1 network for the hour (M-F) among Adults 18-34 and #3 for Adults 18-49. Among Adults 18-34, Adults 18-49, and Total Viewers 2+, “Amor Bravio” experienced its highest delivery since its 8/13 premiere. Also, “Amor Bravio” saw increases over the prior week among Total Viewers 2+ (4.3 Million, +5%), Adults 18-49 (2.2 Million, +4%), and Adults 18-34 (1.0 Million, +4%).

 

 

 

Broadcast Prime Network Rankers – Week of January 14 to January 20, 2013

 

A18-34

A18-34

A18-34

A18-49

A18-49

A18-49

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

CBS

3.2

10

2175

1

CBS

4.3

12

5382

1

CBS

1.9

7

448

2

FOX

2.3

7

1563

2

FOX

2.6

7

3290

2

FOX

1.8

7

435

3

UNI

1.4

4

943

3

ABC

1.7

5

2177

3

UNI

1.1

4

255

4

ABC

1.3

4

905

4

UNI

1.6

4

1978

4

ABC

0.8

3

187

5

NBC

0.9

3

612

5

NBC

1.2

3

1526

5

NBC

0.5

2

121

6

CW

0.7

2

451

6

CW

0.6

2

816

6

CW

0.4

2

101

7

TEL

0.5

2

366

7

TEL

0.6

2

705

7

TEL

0.3

1

63

8

UMA

0.2

1

162

8

UMA

0.3

1

329

8

UMA

0.1

0

22

9

ETV

0.1

0

40

9

ETV

0.1

0

99

9

AZA

0

0

6

10

AZA

0

0

30

10

AZA

0

0

63

10

ETV

0

0

5

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

FOX

1.4

5

555

1

CBS

9.5

15

10800

1

CBS

5.5

14

15962

2

CBS

1.4

5

552

2

FOX

4.4

7

4974

2

FOX

2.6

6

7452

3

UNI

1.3

5

528

3

ABC

3.8

6

4289

3

ABC

2

5

5832

4

ABC

0.6

2

220

4

NBC

2.4

4

2773

4

UNI

1.3

3

3888

5

TEL

0.4

2

171

5

UNI

2

3

2274

5

NBC

1.3

3

3734

6

NBC

0.4

2

164

6

CW

1

2

1157

6

CW

0.6

1

1620

7

CW

0.3

1

107

7

TEL

0.7

1

784

7

TEL

0.5

1

1320

8

UMA

0.2

1

72

8

UMA

0.3

1

363

8

UMA

0.2

0

578

9

ETV

0

0

16

9

ETV

0.1

0

149

9

ETV

0.1

0

229

10

AZA

0

0

14

10

AZA

0.1

0

77

10

AZA

0

0

120

K2-11

K2-11

K2-11

HHLD

HHLD

HHLD

P2+

P2+

P2+

 

Source: The Nielsen Company, NPM, Live+SD data; Current Week (1/14-1/20/13), Prior Week (1/7-1/13/13) M-Sat 8p.m.-11p.m, Sun 7p.m.-11p.m.; Program rank includes programs duration >29 minutes.

 

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