CNN’s Ratings Fall in Primetime Day After Inauguration Coverage

Categories: Cable News Ratings,Network TV Press Releases

Written By

January 24th, 2013


The day after the inauguration CNN retained 20 percent of its total viewers and 16 percent of its Adults 25-54 audience during primetime. (Monday primetime and Inauguration coverage vs. Tuesday primetime). By comparison, MSNBC retained 69 percent in Total Viewers  and 62 percent in 25-54. FNC's ratings grew  19 percent in Total Viewers and 34 percent in Adults 25-54.

The same held true during the 11-3PM daypart.  From Monday's live coverage of the inauguration to Tuesday, CNN retained 23 percent in total Viewers and 10 percent in the key Adults 25-54 demo, while MSNBC retained 29 percent of its audience in both Total Viewers and Adults 25-54. FNC retained 90% of its total viewers and 84% in Adults 25-54.

  • usa8888

    Fox ratings grew from Monday to Tuesday because nobody was watching fox for the inauguration. It’s almost like saying Fox grew from Monday to Tuesday because the channel was off the air on Monday and Tuesday was back on on. Nonetheless, Fox suffered at the hands of MSNBC in numerous prime time slots and in the demo, Monday to Tuesday….

  • Pundit

    “retained 20%” means an 80% drop off. I am surprised they put out this press release but considering the math skills of most reporters, I should not be surprised.

    Fox News grew because conservatives hate Obama and turned their TVs on. Besides, how much Matlock can you watch?

  • Pundit

    usa8888 The demo that watches MSNBC is so tiny that no one cares. The History Channel has a bigger demo

  • usa8888

    Pundit–in the demo, MSNBC is beating Fox! Fox’ ratings continue to decline…..

  • AppleStinx

    It’s probably going to be worse for CNN 2 days after the inauguration, maybe something like retaining 50% of the day after. :lol:

  • clinging to my god

    Read the numbers…Fox is beating MSNBC in the demos too….they creamed you all thru last week..and Fox will beat you in the demos and total viewers next week and the next week, and all the weeks to come…hehehe

  • Pavelsauce

    Is it really news that CNN’s ratings have been terrible? I find myself watching a lot less than I used to, except for the New Year’s countdown.

  • Hello

    seriously is this a FOX PR release again? it seems like tvbythenumbers often only reports the good news of FOX News while sacking msnbc and cnn most of the time.

  • Ralph Hahn

    Re-read the above, Hello. Sara wrote the story from news releases from Fox, CNN and MSNBC. This is NOT A Fox news release. While it had taken a week for Fox to retain its regular base of viewers in the 25-54 demo after the Election, the turnaround for the Inauguration is happening much quicker. Obama said no one in the middle class would be affected by his tax increase. Well, guess what? There’s more money taken out for F.I.C.A (Social Security) who make one-quarter of the $200,000 wage earners make. Obama Lied…again.

  • jere

    “hello” please stop crying. Cnn has been in the red (spending more than they make) now for 6 years and it is getting worse. Msnbc is so bad off they had to kill some shows planned for daytime slots, and merge there website with Nbc due to lack of hits and cost to operate msnbc.c o m. Fox is on top of there game. Thats it get over the fact, more people in the US watch fox then CNN MSNBC combined.

  • Ralph Hahn

    This is a “Dog Bites Man” story.

  • 1966


  • 1966

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