'Pretty Little Liars' is Tuesday's Number 1 TV Telecast in Women 18-34, Viewers 12-34 and Females 12-34

Categories: Network TV Press Releases

Written By

January 24th, 2013

via press release:

Pretty Little Liars” is Tuesday’s #1 TV Telecast in Women 18-34, Viewers 12-34 and Females 12-34, Marking its 3rd Straight Week at #1 in Female Millennials;

Is TV’s #1 Telecast at 8PM in Adults 18-34 and Cable’s #1 Show in Adults 18-49

 

“The Lying Game” is Cable TV’s #1 Telecast at 9PM in Women 18-34 and Females 12-34 and Tuesday’s #2 Scripted Cable Telecast, Behind Only “Pretty Little Liars

 

 

Pretty Little Liars” (8:00 – 9:00 p.m.)

Surging by double digits week to week, “Pretty Little Liars ranked as Tuesday’s #1 TV telecast in Women 18-34 (1.09 million/3.2 rating), Viewers 12-34 (1.98 million/2.2 rating) and Females 12-34 (1.78 million/3.9 rating), marking its 3rd consecutive week dominating the TV landscape in key female Millennials, and was cable TV’s #1 telecast in Adults 18-34 (1.25 million/1.8 rating). Additionally, the telecast became the series’ #6 telecast of all time in Adults 18-34 and #5 in Women 18-34 (out of 63 to date).

 

At 8 o’clock, “Pretty Little Liarswas easily TV’s #1 telecast in Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34, cable TV’s #1 telecast in Adults 18-49 and Women 18-49, and was the #2 scripted cable TV telecast in Total Viewers (2.68 million).

 

  • Week to week, “Pretty Little Liars” posted impressive gains in key demos, including by 19% in Adults 18-34 (1.25 million vs. 1.05 million), by 13% in Adults 18-49 (1.55 million vs. 1.37 million) and by 13% in Viewers 12-34 (1.98 million vs. 1.76 million).

 

“The Lying Game” (9:00 – 10:00 p.m.)

Gaining key viewers across the board week to week, “The Lying Game” stood as cable TV’s #1 telecast in the hour in Women 18-34 (483,000/1.4 rating) and Females 12-34 (803,000/1.8 rating), topping Lifetime’s “Dance Momshead to head for the 2nd time in the previous 3 weeks in the core demos, and was the #1 original scripted cable TV telecast in Adults 18-34 (548,000/0.8 rating), Women 18-49 (619,000/1.0 rating) and Viewers 12-34 (876,000/1.0 rating).

 

Notably, “The Lying Game” ranked as Tuesday’s #2 scripted cable TV telecast for the 1st time this season in Women 18-34 and Females 12-34, behind only “Pretty Little Liars.”

 

  • “The Lying Game” generated week-to-week increases across target categories, including by 5% in Total Viewers (1.28 million vs. 1.22 million) and by 7% in Adults 18-49 (742,000 vs. 694,000)

         

Source: NTI, 1/22/13, U.S. ratings, Live + Same Day.

 
  • Kyle

    Don’t understand the numbers for The Lying game. 1.28/0.7 That’s it?

  • dan

    good for TLG, season 2b should happen!

  • Ron

    @Kyle I think so.I love that show and i am glad it’s up because the midseason finale is going to end on a huge cliffhanger.

  • Ron

    Also if it gets the back order it would be the first show to break abc family curse of getting the back order after long hiatus.Ex:Make it or break it and Kyle XY

  • Nicole

    The Lying game is doing really good.. and pairing it with PLL was a great idea. its a really good show, the lead Alecandra Chando is awesome.. this show is very creative and different. They really did a good job with the show, i read the books but its different.Different in a good way though. More people should really be watching this.

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