'Pretty Little Liars' is Tuesday's Number 1 TV Telecast in Women 18-34, Viewers 12-34 and Females 12-34

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via press release:

“Pretty Little Liars” is Tuesday’s #1 TV Telecast in Women 18-34, Viewers 12-34 and Females 12-34, Marking its 3rd Straight Week at #1 in Female Millennials;

Is TV’s #1 Telecast at 8PM in Adults 18-34 and Cable’s #1 Show in Adults 18-49

 

“The Lying Game” is Cable TV’s #1 Telecast at 9PM in Women 18-34 and Females 12-34 and Tuesday’s #2 Scripted Cable Telecast, Behind Only “Pretty Little Liars”

 

 

“Pretty Little Liars” (8:00 – 9:00 p.m.)

Surging by double digits week to week, “Pretty Little Liars” ranked as Tuesday’s #1 TV telecast in Women 18-34 (1.09 million/3.2 rating), Viewers 12-34 (1.98 million/2.2 rating) and Females 12-34 (1.78 million/3.9 rating), marking its 3rd consecutive week dominating the TV landscape in key female Millennials, and was cable TV’s #1 telecast in Adults 18-34 (1.25 million/1.8 rating). Additionally, the telecast became the series’ #6 telecast of all time in Adults 18-34 and #5 in Women 18-34 (out of 63 to date).

 

At 8 o’clock, “Pretty Little Liars” was easily TV’s #1 telecast in Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34, cable TV’s #1 telecast in Adults 18-49 and Women 18-49, and was the #2 scripted cable TV telecast in Total Viewers (2.68 million).

 

  • Week to week, “Pretty Little Liars” posted impressive gains in key demos, including by 19% in Adults 18-34 (1.25 million vs. 1.05 million), by 13% in Adults 18-49 (1.55 million vs. 1.37 million) and by 13% in Viewers 12-34 (1.98 million vs. 1.76 million).

 

“The Lying Game” (9:00 – 10:00 p.m.)

Gaining key viewers across the board week to week, “The Lying Game” stood as cable TV’s #1 telecast in the hour in Women 18-34 (483,000/1.4 rating) and Females 12-34 (803,000/1.8 rating), topping Lifetime’s “Dance Moms” head to head for the 2nd time in the previous 3 weeks in the core demos, and was the #1 original scripted cable TV telecast in Adults 18-34 (548,000/0.8 rating), Women 18-49 (619,000/1.0 rating) and Viewers 12-34 (876,000/1.0 rating).

 

Notably, “The Lying Game” ranked as Tuesday’s #2 scripted cable TV telecast for the 1st time this season in Women 18-34 and Females 12-34, behind only “Pretty Little Liars.”

 

  • “The Lying Game” generated week-to-week increases across target categories, including by 5% in Total Viewers (1.28 million vs. 1.22 million) and by 7% in Adults 18-49 (742,000 vs. 694,000)

         

Source: NTI, 1/22/13, U.S. ratings, Live + Same Day.

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